1 General Education Office BUSINESS ENGLISH LA.231/LA.331/LA.3501 Unit 8: Markets

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General Education General Education OfficeOffice

BUSINESS ENGLISHBUSINESS ENGLISHLA.231/LA.331/LA.3501LA.231/LA.331/LA.3501

Unit 8: MarketsUnit 8: Markets

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ObjectivesObjectivesBy the end of this class you should be able to…

1. Use “markets” vocabulary.

2. Describe types of markets

3. Use comparatives and superlatives (with much, a lot and a little)

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Thailand’s Top Exports Thailand’s Top Exports (2011)(2011)

http://www.thaiexportproduct.com/top10thaiexportproducts.php

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World PopulationWorld PopulationA) Look at the pie chart and answer these questions

1)What is the population of North America?The population of North America is three hundred and thirty two million.

2)What percentage of the world’s population lives in Europe?

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Expressing NumbersExpressing Numbers

A) Listen and repeat these numbers.

6,300 six thousand, three hundred75,807 seventy-five thousand, eight hundred and seven823,120 eight hundred and twenty-three thousand, one hundred and twenty1,255,500 one million two hundred and fifty-five thousand five hundred10.5% ten point five percent

B) Listen and underline the correct number.1) Last year, the company had a market share if 10.3 / 103 percent.2) Last year, sales of the main brand increased by 30 /13 percent.3) Last year, the company sold more than 850,000 / 815,000 units of Sparkle4) The company wants to increase it’s market share to 11.5 / 11.9 percent.5) Next year, the company wants to sell 1,100 / 1,100,000 units of Sparkle.

Vocabulary

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Pie chart informationPie chart informationB) In groups of 4, review the pie charts given and • complete the tables• answer the 2 questions

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Types of MarketTypes of Market

C) Match the beginnings of the sentences(1-5) with their endings (a – e)

1 Coca-Cola is a mass market product; it a) is a small but often profitable market2 Selling special interest holidays is a b) is outside the producer’s country

niche market; it3 Rolex watches sell in a luxury market; c) is in the producers country

they are4 An export market d) high quality and expensive goods5 A home market e) sells to large number of people

D) Think of products which match the types of market in Exercise CNike shoes sell in a mass market.Ferrari sports cars are a luxury market product.

Vocabulary

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Types of MarketTypes of Market

E) Match the beginnings of the sentences (1 – 5) with their endings (a – e)

1) A new market a) is large2) A growing market b) allows companies to make money.3) A profitable market c) is good to enter4) A big market d) is getting larger5) An attractive markete) is at an early stage

F) Match the adjectives in italics in Exercise E with their opposite meanings ( a – e)

a) Unattractive d) decliningb) Unprofitable e) smallc) Mature

Vocabulary

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Types of MarketTypes of MarketIn groups of four, use the sheets provided, write four products and producers for the following markets:

•Growing•Niche•Declining•Mass•Profitable•Luxury•Export•Home

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What do you know about Russia?

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The car market in RussiaThe car market in Russia

A) In small groups, discuss these questions/1) What do you know about the Russian economy?2) In your country, what do the richest people like to spend their money on?

B) Before you read the article, match these words (1 – 6) to their meanings (a-f)

Reading

1 to stand out

a) standard; not designed for one particular person

2 flashy b) covered with something on its surface

3 encrusted c) designed for one particular person

4 emerging d) to be easy to notice because of being different or special

5 custom-made

e) expensive looking; made to impress other people

6 off-the-peg f) beginning to have a lot of power in trade and finance

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Vocabulary examplesVocabulary examples

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The car market in RussiaThe car market in Russia

D) Read the article and choose the correct answers to complete these sentences.

1 The number of very rich people in Russia is…..a) going down b) increasing c) stable

2 Last year, DaimlerChrysler’s sales in Russia were …….. the year before.a) the same as b) lower than c) higher than

3 According to Alexandra Melnikova, the situation in Russia is ….. that in China.a) similar to b) different from c) better than

4 Many Russian business people want a custom made car because …..a) they all dream of a gold Rolls-Royce.b) they want to compete on the same level as the Chinese.c) standard luxury cars are not impressive enough

Reading

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I’m Roman Abramovich

I’m worth: 380,423,000,000 Baht

Do you know me?

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Language FocusLanguage Focus

We compare two people or things with comparative forms of adjectives.• Sales of luxury cars are higher this year than last year.• The Mercedes SL500 is more expensive than a Volkswagen.

Language Focus – Comparatives and Superlatives

We compare three or more people or things with superlative forms.• The country is now the biggest market for some car manufacturers.• What is the most expensive make of car?

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a) Correct the mistakes in these sentences.1) It is more harder to break into export markets than home markets.2) China is a more big market than Japan.3) Our market share is more low than it was last year.4) The rate of inflation is more bad this month than it was last month.5) This month’s sales are more high than last month’s.6) The Asian market is more good than the European market for rice.


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b) Complete these conversations using the superlative form.1) This is a good product.

Yes, it’s the best product on the market.2) This is an expensive hotel.

Yes, it’s ___________ place in the city.3) She is a very popular manager.

Yes, she’s ____________ head of department in the company.4) This is a cheap product.

Yes, it’s ___________ product in the catalog.5) This is a very competitive market.

Yes, it’s ___________ market in Asia.6) This is a bad year.

Yes, it’s ___________ year in the last ten years.


the most expensive

the most popular

the cheapest

the most competitive

the worst

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Language FocusLanguage FocusC) Complete this article with the appropriate form of the words in brackets.

ProfileI opened a hairdressing salon last year. The most important 1 (important) thing is to think about your target customers. My hairdressing salon is located in my parents’ hotel. My customers are ________ 2 (old) and ________ 3 (rich) than my main competitor’s. They like excellent service and a cup of coffee. My main competitor’s customers are ______ 4 (young) than mine. She offers a ________ 5 (cheap) service than I do. However my salon is ________ 6 (comfortable) than hers. My ________ 7 (exciting) customer is a famous model.

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Language Focus – much / Language Focus – much / a lot / a little / a bita lot / a little / a bit

We use much or a lot with comparative adjectives to talk aboutlarge differences. Much is more formal than a lot.• Fruit snacks are much healthier than sugary snacks.• New Zealand is a good market but Australia is a lot more attractive.

We use a little or a bit with comparative adjectives to talk about small Differences. A little is more formal than a bit.The PDX 100 is a little more expensive than the PDX200.This month’s sales are a bit higher than last month’s.

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A) Complete the sentences about the cars.1) The Rolls-Royce is ______ bigger than the Ferrari.2) The Ferrari is ________ bigger than the Smart Car.3) I think the ________ is faster than the _________ .4) In my opinion, the _______ is ________ comfortable then the _____.

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B) Talk about sales in France and in Spain. Use this chart.

Quarter

Sal

es €

(00

0’s)

In the first quarter, salesin France were a little higherthan in Spain. In France,sales in the second quarterwere much higher than in thefirst quarter

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C) Using the Pie Charts from earlier make three sentences usingmuch, a lot and a little.

D) Compare these two pool tables using much, a lot, and a little.The Classic Pool table is a bit wider than the Trainer Pool Table.

Trainer Pool Table Classic Pool Table

Width 93cm 95cm

Length 176cm 180cm

Height 78cm 80cm

Weight 25kg 50kg

Price €144 €280

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Skills – Participating in Skills – Participating in DiscussionsDiscussions

A) Three marketing executives, Jacek, Paul and Anna, talk about a newmorning snack called Krakel. Listen to their conversation and underlinethe correct answers.1) Who does Jacek want to target with the new bar?

a) children b) rich women c) young workers

2) Jacek says more people these days….a) do not have breakfast b) have breakfast on the way to workc) eat breakfast at home

3) Krakel contains ….a) no sugar b) a bit of sugar c) a lot of sugar

4) Krakel contains…a) no fruit b) a bit of fruit c) a lot of fruit

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B) Listen to the conversation again. Complete these extracts

1) Sorry, Paul, I don’t agree with you.

2) I ________ we need to target young working people.

3) You’re __________. There is a big market for morning snacks.

4) How do you __________ about this, Anna?

5) I really _________ the idea.

6) OK. _______ call a meeting and talk to the rest of the department.

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C) Look at the extracts in Exercise B. Decide whether the speaker is:

a) Agreeing

b) Disagreeing

c) Asking for an opinion

d) Giving an opinion

e) Making a suggestion

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Useful language

Agreeing Giving an opinion

You’re right. I think ……….

I really like the idea. In my opinion………..

Disagreeing Making a suggestion

(sorry), I don’ agree with you. Let’s……

I’m afraid I don’t agree. How about ….?

Ask for an opinion

What do you think?

How do you feel about this?

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SummarySummaryDuring this class you have learned how to:

1. Use “markets” vocabulary.

2. Describe types of markets

3. Use comparatives and superlatives (with much, a lot and a little)

Documents

1 General Education Office BUSINESS ENGLISH LA.231/LA.331/LA.3501 Unit 8: Markets