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Corporate social responsibility: an innovative way to create value for the cultural and creative sectors
Pascale ThumerelleVice President, Sustainable Development
Formation IDSE 201210 mai 2012
4 avril203
European Parliament, Committee on Culture and Education - April 22nd, 2013
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1987 Observation
Definition
Publication of the United Nations’ Report“Our Common Future” called Brundtland Report
“To build long-term development, economic growth, social cohesion and environmental protection must go hand in hand.”
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs."
Definition of Sustainable Development
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Empowering present and future generations to:•Satisfy their need to communicate•Feed their curiosity•Develop their talents•Encourage intercultural dialogue
Protecting and empowering young
people
Promoting cultural diversity
Three strategic issues for Vivendi, considering its impact on society
Knowledge sharing
Vivendi’s specific contribution to Sustainable Development
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An innovative positioning
Protecting and empowering young people
Promoting cultural diversity
Knowledge sharing
Three strategic issues stemming from human rights
1989 United Nations Convention on the Rights of the Child (Art. 27) ‘Children’s Rights and Business Principles’ developed by the UN Global
Compact, UNICEF and Save the Children (March 2012)
1948 Universal Declaration of Human Rights (Art. 27) 2001 UNESCO Universal Declaration on Cultural Diversity (Art. 5) 2005 UNESCO Convention on the Protection and Promotion of the
Diversity of Cultural Expressions (Art. 2)
2000 Charter of Fundamental Rights of the European Union of 2000 (Art 11 on freedom of expression and information)
United Nations’ Millenium Development Goals (2000)
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Ethics and business practices
Promoting cultural diversity
Protecting and empowering young people
Knowledge sharing
Protection of personal data
Leveraging content and innovation
Vigilance towards suppliers
Territorial development
Leveraging human resources
Environment and radiofrequencies
Vivendi’s CSR ten priority areas for action
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Integration of CSR in Vivendi’s governance and strategy
UN Global Compact
Vivendi’s strategic issues as human rights
Definition of three strategic issues
Promoting cultural diversityProtecting & empowering
young peopleKnowledge sharing
Sustainable Development Committees
Risks Committee
SD criteria into Senior Executives’ variable compensation directly related to the three strategic issues
Founding member of the « CEO Coalition to make the Internet a better place for children»
SD mapping risks
2003 2007
2008 2010 2011
Global Reporting Initiative (GRI)
Founding member of Media Sector Supplement Working Group
20092006
SD Roadshows
2004
Reporting protocol
(Social, Environmental) Definition of
indicators related to three strategic issues
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2012
Reporting Protocol / Grenelle II (Societal)
GRI Media Sector Supplement
Launch of the website « Culture(s) with Vivendi »
2013
Integration of non-financial indicators in the Annual Report and verification by the Statutory Auditor Launch of Vivoice ,
Vivendi’s webradio, on the occasion of the SID 2013
Towards an Integrated Reporting
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The integration of indicators related to our three strategic issues is an innovative approach in the cultural and creative sectors
Complying with Art 225 of French law « Grenelle II »
Taking into account: the guidelines of the Global Reporting Initiative (GRI), including the
Media Sector Supplement (Vivendi as a co-founder of the working group) the principles of the UN Global Compact the OECD Guidelines for Multinational Enterprises
http://www.vivendi.com/_files_/documents/2012-annual-report/ (pages 54-70)
Efficient non-financial reporting (1/2)
A pioneer in reporting
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Efficient non-financial reporting (2/2)
Societal indicators classified as strategic and material by the Statutory Auditor
A verification by the Statutory Auditor of a greater number of societal indicators, assessed as being relevant and strategic: Impact in terms of employment and local development Impact on local and neighboring communities Philanthropic actions and community involvement Pluralism of content Accessibility of offers, products, and content Promoting cultural diversity:
• Percentage of UMG sales accounted for by local repertories in their country• Percentage of CNC-approved French-initiative films financed by Canal+ and
associated amounts• Number of first films financed by Canal+• Filmmakers whose films were produced or coproduced by StudioCanal (by
citizenship)
http://www.vivendi.com/_files_/documents/2012-annual-report/ (pages 54-70)
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Incorporating Sustainable Development Criteria into
Vivendi’s Senior Executives’ Variable Compensation
A rigorous approach
External and independent third-party Evaluation by the Human Resources Committee within the Supervisory Board 1,183 Senior Executives concerned (headquarters and subsidiaries) Targets reached and exceeded in 2012
Vivendi is the only company of the CAC40 to integrate societal criteria of this kind : Promoting cultural diversity
Pre-purchase by Canal+ of a number of low-budget or debut European films GVT’s actions to promote local artists by broadcasting their music Universal Music Group’s support for local talent in emerging countries
Protecting and empowering young people Sharing knowledge
A pioneer by the choice of criteria
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A constructive dialogue with our stakeholders
Academic communitiesNew York University, Paris Sorbonne,ENS Cachan…
NGOsEuropean Schoolnet, ORSE, CIEME, JNDJ, Laboratoire de l’égalité…
Social partners
Individual Shareholders
Financial and non-financial analysts
InstitutionsUnited Nations, Unesco, European Commission, CNIL…
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DJSI World Enlarged
A high rating of Vivendi’s CSR policy
n° 1 in the media sector (January 2011)
Listed in the Global 100 of the World’s Most Sustainable Companies (January 2013), ranked 4th out of all French companies
SR
I in
dic
es
The high rating of Vivendi’s CSR policy gives investors comfort in their investment choice and demonstrates that societal responsibility goes hand in hand with economic performance
Inaugural winner of FIR *–Vigeo prize in category CAC 40 (October 2011)
* FIR : Forum for Responsible Investment
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Contact
Pascale ThumerelleVice President, Sustainable
Development+33.1.71.71.12.27
