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Prepared and presented by: Pascale LeBlanc YOUTHOPIA Communications 2007 Strategic Marketing, Promotion, Strategic Marketing, Promotion, and Design Concepts and Design Concepts for Today’s Youth for Today’s Youth

Pascale Le Blanc Profile Via Youthopia

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Page 1: Pascale Le Blanc Profile Via Youthopia

Prepared and presented by:Pascale LeBlancYOUTHOPIA Communications2007

Strategic Marketing, Promotion,Strategic Marketing, Promotion,and Design Conceptsand Design Concepts

for Today’s Youthfor Today’s Youth

Page 2: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

WHO WE ARE!WHO WE ARE!

Creative strategic thinkers

Marketing, promotional & PR practitioners driven by business goals

Interactive lifestyle project managers

Youth environment designers

Youth fans

Page 3: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

OUR APPROACHOUR APPROACH

We create bold strategies.

We lead with the development of new concepts.

We optimize brands.

We evaluate concepts and strategies.

We conduct feasibility assessments.

We identify and evaluate retail best practices.

Page 4: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

OUROUR SSERVICESERVICESCreativeCreative interactive original conceptsinteractive original concepts

Youth relevant concept and execution (Branding, Marketing, Promotion & PR).

Youth Environment DesignYouth Environment DesignEnvironmental design for retailers, manufacturers, and consumers includingall marketing elements.

Strategic grassroots, promotional, and PR program & planningStrategic grassroots, promotional, and PR program & planningReinforce and create powerful connections with today’s families to optimizemarketing spending to establish and develop brand culture, attributes andbenefits.

Lifestyle event marketing, planning, and coordination from streeLifestyle event marketing, planning, and coordination from street upt upCreate, design and organize interactive marketing and promotional lifestyleprojects and events (on-site and online).

Insight into the Canadian and Quebec Youth marketsInsight into the Canadian and Quebec Youth markets

Page 5: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

WHATWHAT WE DO!WE DO!

We make it easy for you!We make it easy for you!Integrate the concept of youth marketing and design intelligence toinclude youth and family needs — and meet them.Use a wide-angle gender lens to review all your company’s practicesand processes such as:

Market research methodologyProduct developmentMarketing programs, advertising, and customer service training

Build relevant training materials for sales, marketing and communications to help your organization create genderintelligent customer touch points — your customer service staff.Offer trend and design guerrilla research.

Page 6: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

GROW CUSTOMER RELATIONSHIPSGROW CUSTOMER RELATIONSHIPS

Target CustomersTarget CustomersFind the elusive target audience on the goTarget youth and family

AcquisitionAcquisitionConvert attraction with relevant offers into salesDirect Mail, Flyers, and POS offers

ServiceServiceIngrain and enhance customer service philosophy on the store floor

RetentionRetentionTargeted promotions based on customer knowledge, life events and seasons

Page 7: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

YOUTHYOUTHENVIRONMENT DESIGNENVIRONMENT DESIGN

The Chameleon Design ProcessThe Chameleon Design ProcessThe translation of youth marketing intelligence into trend-relevantenvironments.

5 Key Principles5 Key PrinciplesReveal your true colorsRemain intuitiveSeek an emotional response from your targeted audienceKeep your eyes on the bigger pictureDevelop a symbiotic relationship with your targeted audience

Page 8: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

YOUTH YOUTH ENVIRONMENT DESIGNENVIRONMENT DESIGN

ProcessProcessAssessmentAssessment

Assess the brand identity and the environment in which it will be represented,to create an enduring source of inspiration for the targeted audience(your brand ambassadors).

Concept Planning and DesignConcept Planning and DesignEnvironmentFloor PlanningFixturing and MerchandisingIn-store Marketing (visual and signing components) We harmonize all related branding elements to achieve a seamlessand flawless execution

Page 9: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

RESOURCESRESOURCESKids, tweens & teens

Our team (Canadian & European)

Guerrilla Marketing Research

Youth Newsletters

Youth & Design Trends

Market research companies

Youth Studies

Page 10: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

HOWHOW Will Help You Will Help You REACH REACH and and CCONNECT wONNECT withith Family and Youth?Family and Youth?

Provide focused creative concepts that prioritize key brand messagesfor family and youth via one-to-one interactions.

Foster and produce profitable store traffic with relevant retailenvironment designs for your retail stores and consumers to hold.

Create targeted messages using interactive media channels and on-site events.

Enrich and enhance your reach to target market segments through yourcustomer database.

Create relevant lifestyle marketing events to enrich original communication concepts.

Page 11: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

OUR CLIENTSOUR CLIENTS

Page 12: Pascale Le Blanc Profile Via Youthopia

Making YouthMaking YouthThe FocusThe Focus

YOUTHOPIA CommunicationsPascale LeBlanc

Youth Communication StrategistCell: 416.669.3030

E: [email protected]