1 Aaran Secor, Jason Latimer, David Scully, Court Rye Future Potential in Information Technology In conjunction with the Leeds School of Business, CULMNS,

1Aaran Secor, Jason Latimer, David Scully, Court Rye

Future Potential in Information Technology

In conjunction with the Leeds School of Business, CULMNS,

and Women in Technology

Aaran Secor, Jason Latimer, David Scully, Court Rye


Problem

• Education• CU has created an Information Systems

department to address industry demand• Enrollment is at 50% of desired levels

• The department is at risk of being canceled and needs support to stay running

• Industry• Supply of qualified IT professionals is down

• Due to tech bubble burst and outsourcing scare students are no longer focusing on IT

• Companies like MS, GMAC, and Match want to demonstrate IT vitality


Objectives

• Raise enrollment at CU in the Information Systems degree track• Target underclassmen so they can get on track to

graduate with a degree, not just a few classes• Attract women, who are traditionally less involved

in IT

• Debunk the stigma surrounding the IT industry, foster student enthusiasm• Spread awareness of sponsor companies

recruiting efforts in the IT field


A Different Approach

• Project concept pre-dated student team involvement• Project manager (Professor Marlatt)

determined the action to address the problem

• Collaborated with Microsoft to create the Future Potential in Information Technology Career Event at CU

• Professor Marlatt arranged the menu, venue, speakers, and sponsors!


Student Team Role

• Students were introduced to the FPIT concept on Jan 18th

•Our group approached Professor Marlatt to take on the FPIT project

• January 19th work begins• Scope: Create and implement an IMC for

the FPIT event• Meet attendance goals, deliver ~200

underclassmen to the event


Marketing Deliverables


Scope Creep

• January 25th

•Create Sponsor and Megatron Loops

• January 29th

• Follow-up with Panelists, Create Registration Materials including Panelist bios

• February 2nd •Room Setup, Survey Design


Scope Creep (continued)

• February 7th• Event Occurred, Survey Data due Feb 10th

to satisfy client request (Microsoft)

• February 8th

•Coordinate venue for next year, share experience and deliverables with future team


Above and Beyond

• Card Readers to exemplify technological focus, track attendance and provide name tags

• www.CUaccelerate.com (URL Forwarder) to make advertising easier to remember and RSVP to event

• XBOX360 Kiosk – interactive promotional events to attract attention, promote giveaway and raise awareness


Marketing Deliverables


Lessons Learned

• Outline agreed upon scope at project outset

• Develop clear client-team relationships and expectations

• Provide next year’s team with greater lead time and information

• Event timing needs more structure and discipline


Preparation for Next FPIT

• Booked event venue for next year’s team

• Passed on Marketing Materials, Team Roles, Risks, Takeaways, Work Breakdown Structure, and Survey Template


Conclusion

Betsy Steele - Sr. Marketing Manager Microsoft

“Court Rye, David Scully, Jason Latimer, and Aaran Secor went well above and beyond the call of duty to make this event a success. They spent their own money and utilized personal contacts to acquire an Xbox 360 with the intent of promoting the event and Microsoft. Court was the primary student interface and all the students spent enormous amounts of their personal time during the weeks leading up to the event to help make it the successful, great event that it was!”


Questions?

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Documents

1 Aaran Secor, Jason Latimer, David Scully, Court Rye Future Potential in Information Technology In conjunction with the Leeds School of Business, CULMNS,