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Building the public image of statisticsBuilding the public image of statistics
- - The importance of user oriented disseminationThe importance of user oriented dissemination
Øystein Olsen
Director General, Statistics Norway
International seminar on dissemination
Chisinau, Moldova, May 27th 2010
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Statistics Norway in a nutshell:
• Independence anchored in The Statistics Act (1989)
• 1000 employees– Responsible for 85 percent of all official statistics in Norway
• A Research Department within the institution– Serving ministries with macroeconomic and micro simulation
models
• Statistics based on administrative registers and surveys
• About 300 statistics produced and 1000 (news) releases on www.ssb.no annually
• International cooperation– The EU/EFTA statistical system– International consulting
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Statistics Norway – an institution that counts
Statistics Norway in three words:
• Independent
• Reliable
• Beyond borders
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From our Strategy…
• Satisfied users and motivated respondents
– Official statistics are a common good– Analyses provide insight and
coherence
• Cooperation to improve statistics
– International cooperation to promote comparability in the statistics
– Assistance to countries that need to develop a statistical system
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Quality of Statistics
Statistics shall be
• relevant
• accurate
• timely and punctual
• comparable and coherent
• easily accessible and well documented
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User orientation in practice…
• Publish on web– to all users– at the same time– for free
• Publish metadata for all statistics– About the Statistics– Contact persons (not by position, but by knowledge)
• Give media special attention– They are very important distributors– Treat all media equal
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User orientation (cont)
• Publish full content in all languages – Norwegian– English
• Make the information understandable for everybody– Simple language– Analysis and short stories– Graphs, maps and visualisations
• Correct errors instantly– and be very open on what was wrong
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Add some extras…
• Publish exciters to attract new user groups– Name statistics– Historical statistics– School pages
• Hold free courses for special user groups– Media– Librarians– Students– Public sector
• Create a few special products as give-aways– This is Norway
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Ambitions – New ssb.no
• New publishing systems– Develop new user-friendly and efficient publishing systems where
statisticians to a greater extent can arrange their own content.
• New services for wide dissemination– Developing new services and functionality for the so-called
distributed information objects, ie to make available content elements (figures, tables, graphs, and more) outside ssb.no.
• New graphical user interface– Establish new design and new graphical user interface for ssb.no,
including the revised structure and new types of page content.
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New ssb.no for prosumers- what is a distributed information object?
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… more about this in the next presentation