0631 Design Simple Presentations

8/17/2019 0631 Design Simple Presentations

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Design simple presentations 0631

www.VinewoodParkProject.com

Shopping Preference

Outside

85%

Inside15%

Design simple

Continued presentation

s


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Design simple presentationsYou, not your PowerPoint slides, are the key to a great presentation

Do you have a speech to give? Slide-

making software like PowerPoint or

Keynote makes it easy to add visual

information to accompany your

verbal presentation. Your slides can

include the company logo and colors,

headlines, bullet points, photos,

video clips, charts and more. Transi-

tions can be made with cinematic

dissolves, wipes and other effects. All of this is helpful. But the most

important thing to remember is that

you, not your slides, are the show.

The purpose of having slides is not to

make a documentary but to supple-

ment your story with easy-to-remem-

ber points. Here are four basics.

A slide is a way for the audience to learn— and

remember —a point that you’ve made. Memory

is key, so keep each slide very simple.


Shopping Preference

Outside85%

Inside15%


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Design simple presentations 3 of 9

Use a plain background

A plain background will show your information best. Soft, neutral colors are easieston the eyes. Avoid bright, busy, complicated backgrounds.

Use a plain background

They look good on a page

of templates, but add your

words, and the gratuitous

graphics impair readability

and send goofy messages.

As a rule, use plain dark or

soft neutral backgrounds,

and avoid pure white (left),

which on a slide is blinding.

Use a dark background Use a soft gradient

Use a neutral background Use a faintly textured background

$4.8BSpent on consumer goods in 2005


$4.8B$4.8BS pe nt on co ns um er go od s i n 2 00 5 S pe nt on c on su me r g oo ds in 20 05


Spent on consumer goods in 2005

$4.8B$4.8BSpent on consumer goods in 2005


Spent on consumer goods in 2005

$4.8B


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Embellishments Outlines, shadows

and other details reduce readability while

adding a lot of visual noise.

Condensed and bold faces Clarity

requires difference; condensed letters are

too much alike. Bold letters have too-small

openings for good legibility.

Extreme weight variations Large

differences in stroke weight dazzle the

eye. Superthin lines can disappear.

A

What to avoid

A A Type

Use a clear typeface

Use a simple typeface that can be read easily from across the room. It should have clear,basic shapes and little or no detail. Think plain. Avoid all embellishments.

TypeaeAed

Little or no weight variation

What to look for

Large counters

Wide openings (apertures)

Simple lines

Shapes too much alike

Tiny openings


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Too much information Look at this slide for 30 sec-

onds, then cover it and see what you remember. It’s too

much, isn’t it? Your audience won’t remember it, either,

and they especially won’t remember a dozen of these.

Divide your information into brief memory “hooks.”

Before After The Rogers Community

is a magnet for shoppers!

This can be seen in its

consistently high traffic

volume. More than 22,000

vehicles use Howard Street,

and more than 27,000 vehicles

use Clark Street every day!

Just enough Put only the memory “hook” on the slide,

and speak everything else (right). This keeps the audience

attentive to you and the slide show moving. Choose your

hooks carefully, but use as many as you need. Lots of

simple slides are preferable to a few complicated ones.

Make one point per slide

Remember, you are the show, and your slides are memory prompts. Highlight one pointthat sums up each part of your outline, put it on the slide, and speak everything else.

High Traffic Volume

Key Market Facts

High Traffic Volume:

- Over 22,000 vehicles on Howard Street and

over 27,000 vehicles on Clark Street daily

Easily Accessible:

- 4 CTA stations, 1 Metro station , 8 bus routes

Rogers Community has Value: - Lower commercial rents, increasing property

value, homeowners with expendable cash


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Key Market Facts

High Traffic Volume

Easily Accessible

Key Market Facts

High Traffic Volume

Key Market Facts

High Traffic Volume

Easily Accessible

Rogers Community has Value

Add points one . . . at . . . a . . . time

Alternatively, when you have many points to make under a common heading, keep youraudience on track by cycling in successive points one at a time on a single slide.

On a single slide, successive points appear as you get to them in your speech. The stand-

ing head (“Key Market Facts”) helps your audience remember what your points relate to. This

should be unnecessary for a short list, but it’s helpful for a long list. Note that as each new

point cycles in, the previous point fades back. All are brief.


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Marketing

Unify with layout

Content—especially graphical content—can vary a lot. Hold it together with repetitivecolor, typestyle and layout. Divide the slide into zones, and stay within those zones.

Align the photo to the top left grid corner (yel-

low), and extend it to the bottom if you can. Note

the left margin aligns with the header above it.

Align the chart in the same way. Rectangular

objects such as charts and photos are best at

holding together a rectangular space.

Align the type Unlike the rectangles, funny

shaped objects with indefinite edges need your

good eye. In this case, the center-weighted logo

looks correct only in the center of the slide; the

head (“Our new look”) remains aligned to the left.

One point per slide, even if it has graphics.

Demographic

Uniform colors and headers

Our new look

Busiest month

May70%Female

vinewood park

Uniform alignment

Same typeface throughout; headers always white, body type always black.


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aeAed

Typefaces

1 Myriad Pro Bold

2 Futura Condensed Bold

3 Helvetica Rounded Bold Condensed

4 Zebrawood Regular

5 Linotype Didot Headline

6 Runic MT Condensed

7 Helvetica Neue Std Black

Images

8 (a–d) iStockphoto.com | a b c d

Article resources

Colors

C15 M25 Y100 K80

C0 M90 Y100 K60

C20 M50 Y100 K40

C0

M35

Y100

K15

C0 M5 Y15 K0

C35 M30 Y55 K0

C0 M0 Y0 K100

C0 M0 Y0 K35

C80 M20 Y0 K70

C55 M15 Y0 K50

13

12

16

15

11

10

9

14

AA A

15 16 17 18

2

8a

17

18

9 10 11 12 13

$4.8BAmount spent on consumer goods in 2005





Shopping Preference

Outside85%

Inside15%

14 13

Demographic

70%Female

14

1 (All typefaces above are set in Myriad Pro Bold)

3 4 5 6 7 8c 8d

8b


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Before & After magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Vincent Pascual Staff designer

Dexter Mark Abellera Staff designer

Design advisor Gwen Amos

Before & After magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright ©2006 Before & After magazine, ISSN

1049-0035. All rights reserved

You may pass this article around, but you may not alter

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14/15


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t a t i on s 0 6 3 1


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ShoppingPreference

Outside

85%

Inside

15%

14

13D

emographic

70%

Female

14

1(Alltypefacesab

ovearesetinMyriadProBold)

3

4

5

6

7

8c

8d

8b

Marketing

Unifywithlayout

Content—especiallygraphicalcontent—ca

nvaryalot.Holdittogetherwithrepetitive

color,typestyleandlayout.Dividetheslide

intozones,andstaywithinthosezones.

Alignthe

phototothetopleftgridcorner(yel-

low),ande

xtendittothebottom

ifyoucan.Note

theleftma

rginalignswiththeheaderabove

it.

Alignthechartinthes

ameway.Rectangular

objectssuchaschartsan

dphotosarebestat

holdingtogetherarectan

gularspace.

AlignthetypeUnliketherectangles,funny

shapedobjectswithindefiniteedgesne

edyour

good

eye.Inthiscase,thecenter-weigh

tedlogo

looks

correctonlyinthecenterofthes

lide;the

head

(“Ournew

look”)remainsaligned

totheleft.

Onep

ointperslide,evenifithasgraphics.

Demographic

Uniform

colorsandheaders

Ournewlook

Busiestmonth

May

70%

Femal

e

vinewoodpark

Uniform

alignment

Sametypefacethroughout;headersalwayswhite,bodytypealwa

ysblack.


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