MAY 4, 2015 I SOUTHERN TIER BUSINESS JOURNAL I 1TGBBJ.COM

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MODERN MARKETING STORY 5

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SOUTHERN TIER MANUFACTURERS

Ranked by No. of Southern Tier Employees

Rank

NameAddressPhone/WebsiteEmployees:Southern TierCompanywide

AnnualRevenueProducts Manufactured Locally

Top Local Executives YearEstab.

1. Lockheed Martin Mission Systems & Training

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11. i3 Electronics, Inc.�����#<?A5�(A��;160<AA��#-��������������������6�2920A?<;60@�0<: ���

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13. Buckingham Group, Inc.�����)?.C6@��C2��6;45.:A<;��#-��������������������/B086;45.::34�0<:

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16. Eaton Cutler-Hammer����,2@A6;45<B@2��6?092�<?@252.1@��#-��������������������2.A<;�0<: ���������� ����

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22. Emerson Network Power, Surge Protection, Inc.

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People on the Move News: Southern Tier new hires and promotions. Page 4.

VOL. 8 I No. 3 I MAY 4, 2015 I $2.50TGBBJ.COM

Overseas Growth: Modern Marketing Concepts goes global.Page 5.

THE LIST:

SOUTHERN TIER MANUFACTURERS

PAGE 7

S O U T H E R N T I E R

BUSINESS JOURNALBUSINESS JOURNAL

PAGE 4

Doyle oversees resurgence at Pleasant Valley Wine Company

Mike Doyle, president of Pleasant Valley Wine Co. and the Great Western Winery.BROOME COUNTY IDA REBRANDS

AS THE AGENCY

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2 I SOUTHERN TIER BUSINESS JOURNAL I MAY 4, 2015TGBBJ.COM

UMA Bioseed, an energy and sustain-ability startup comprised of Cornell University students, won the $100,000 grand prize in the 6th annual New York Business Plan Competition.

UMA Bioseed presented its plan in the final round April 24 at the SUNY Polytechnic Institute’s Colleges of Nanoscale Science and Engineering (SUNY Poly CNSE) in Albany.

SUNY Poly CNSE announced the win-ners in a news release issued April 25.

The New York Business Plan Competition drew interest from UMA Bioseed and than 500 student-led start-ups, with teams representing 65 colleges and universities pitching their business plans.

SUNY Poly CNSE hosted the final round in which 120 student-led teams repre-

senting 37 colleges and universities from across New York presented their plans.

Besides the grand-prize award, the judging panel also awarded UMA Bioseed a first-place prize of $10,000 and in-kind services in the energy and sustainability track.

UMA Bioseed — led by Cornell students Margaret Wu, Abhijeet Bais, and Brennan Duty — will use its funding awards to sup-port further development of its “novel” organic crop-seed coating product that “destroys pathogens that surround a planted seed,” according to the news re-lease

The “unique approach can increase crop yield without the use of harmful pesticides or the deployment of genetic modifica-tions to spur healthy seed growth,” SUNY Poly CNSE added.

UMA Bioseed, a Cornell startup, wins grand prize in annual New York Business Plan Competition

COMING UP:

Next Issue: June 22, 2015

Next Issue’s List: Chambers of Commerce

August 10 Issue:

Top Ranks List: Highest-Paid Occupations

September 21 Issue:

Top Ranks List: Largest Employers

October 26 Issue:

Top Ranks List: Nonpro� ts

December 7 Issue:

Top Ranks List: Credit Unions and Banks

STBJ Data & Details

WRITERS/EDITORS:

Eric Reinhardtereinhardt@tgbbj.com315.579.3915

Adam Rombelarombel@tgbbj.com315.579.3902

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NEWS ALERTS

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Norman Poltensonnpoltenson@tgbbj.com315.579.3916

Commerce Chenango hires Bunce as economic-development specialist

NORWICH — Commerce Chenango — Chenango County’s primary economic devel-opment, tourism, and chamber of commerce organization — announced it has hired Liz Bunce as economic-development specialist.

Her duties include the growth and imple-mentation of economic-development plans (commercial and industrial), administration of grant and loan programs, monitoring cur-rent business activities, and working with local government, business, and other orga-nizations. The goal is to encourage economic development in Chenango County in the areas of tourism, community revitalization, job reten-tion and creation, infrastructure development, and workforce development, according to a Commerce Chenango news release.

“Liz Bunce brings a wide range of experi-ence to Commerce Chenango Economic Development. Her training as an educator will make her an invaluable contributor in the area of workforce development,” Commerce Chenango President and CEO Steve Craig said in the release. “Furthermore, Liz’s background in dairy and hops production will allow our team to be even more effective in finding ways to help area farms.”

Bunce, a Chenango County native, holds a master’s degree in education from Mansfield University of Pennsylvania and a bachelor’s de-gree in education from Elmira College.

She serves the community on the Planning Commission, the Chenango United Way Board, and the CDO Workforce Youth Council. Bunce lives in Norwich and is owner of Hillside Hops Farm in Oxford, according to the news release.

Bunce previously worked as an HR consul-tant at Preferred Mutual Insurance Co. and as an adult-education student advisor at DCMO (Delaware-Chenango-Madison-Otsego) BOCES, according to her LinkedIn profile.

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@cnybj

Cornell School of Hotel Administration offers concentration in entrepreneurship

ITHACA — The Cornell University School of Hotel Administration (SHA) has announced it’s offering a new concentra-tion of study in entrepreneurship.

The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship, which is part of SHA, is offering entrepre-neurship courses that are open to both undergraduate and graduate stu-dents.

Students can focus on one of three concentration areas.

SHA currently provides 10 entrepre-neurship courses, according to the news release. The school requires three of the courses for the concentration, yielding eight credits.

Students then choose from among the remaining courses for a minimum of four credits.

SHA is “committed” to giving students

a “well-rounded business acumen,” with opportunities to learn from the “top experts in any relevant area,” Steven Carvell, associate dean for academic affairs at SHA and academic director of the Pillsbury Institute, said in a news release.

“… I’m pleased that we’re now able to offer another academic avenue for those with entrepre-neurial ambitions,”

said Carvell.Entrepreneurship education at SHA

isn’t new, the school said, noting it has “taken time for the offerings to grow” so the school could formalize the concen-tration.

The process to create the concentration continued for a year, requiring input from SHA’s educational-policy committee.

Cornell has “recruited and cultivated” fac-ulty to teach the subject, the school said.

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UMA Bioseed, a student-led energy and sustainability startup company from Cornell University, took home the $100,000 grand prize in the New York Business Plan Competition. The SUNY Polytechnic Institute’s Col-leges of Nanoscale Science and Engineering (SUNY Poly CNSE) in Albany hosted the fi nal round of competi-tion on April 24.

MAY 4, 2015 I SOUTHERN TIER BUSINESS JOURNAL I 3TGBBJ.COM

BY ERIC REINHARDTereinhardt@tgbbj.com

BINGHAMTON — The Broome County Industrial Development Agency (IDA) wants to let businesses know it’s a “dynamic, ap-proachable driver of economic development in Broome County.”

To assist with that mission, it has rebranded as The Agency.

The organization said it changed its moniker to “educate the business community of the wide array of services that The Agency can pro-vide to existing and prospective businesses,” according to a news release it issued April 22.

“Our goal with this campaign is to make sure that all businesses, especially local businesses, know that they can come to us for whatever their needs are, even if they just have questions about trying to grow their company,” Kevin McLaughlin, executive director of The Agency, said in the release. “Our economy is going to be stronger by growing our existing business base and we plan to be a positive and proactive voice for economic opportunity in Broome County.”

The Greater Binghamton economy is upstate New York’s sixth largest, generating nearly $7 billion in economic activity per year, accord-ing to The Agency.

The Agency is using the subheading of Broome County IDA / LDC to go with its new name.

The Agency’s board of directors oversees

both the IDA, or the Industrial Development Agency, and the LDC, or the Broome County Local Development Corporation.

The IDA is a New York chartered, public-benefit corporation which offers services that include needs assessment, site selection, fi-nancial incentives, and access to other public-sector programs.

The Broome County Legislature formed the nonprofit LDC in 2010, according to The Agency’s new website, http://theagency-ny.com.

The LDC works to “promote and conduct economic-development activities for the coun-ty,” the website says.

Hue, a creative agency based in downtown Binghamton, developed the brand strategy, The Agency said.

The IDA selected Hue last November, ask-ing it to develop a “comprehensive branding and marketing strategy related to the objectives within the organization’s strategic action plan,” according to its news release.

It launched the rebrand at its 2nd an-nual Community Breakfast held April 22 at Traditions at the Glen Resort & Conference Center in the town of Union.

The event highlights economic-development activity in Broome County, The Agency said.

The Agency also rolled out a new Twitter page and You Tube video for its rebrand-ing launch, prominently featuring the slogan “Thrive Now.” n

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Broome County IDA rebrands as The Agency

Two interns from The Agency pose with a banner showing its new brand and logo.

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4 I SOUTHERN TIER BUSINESS JOURNAL I MAY 4, 2015TGBBJ.COM

BY NORMAN POLTENSONnpoltenson@tgbbj.com

Beer is made by men, wine by God. — Martin Luther

I cook with wine, sometimes I even add it to the food. — W.C. Fields.

HAMMONDSPORT — The popularity of grapes precedes recorded history. The sap of the grapevines was used to cure skin and eye disease, the leaves were used to stop bleeding and even the inflammation caused by hemorrhoids, unripened grapes soothed sore throats, and raisins were administered to treat consumption and constipation. Ripe grapes were thought effective in treating cancer, cholera, smallpox, nausea, and kid-ney and liver disease. The most popular use of grapes, however, was in the mak-ing of wine. In 1996, 7,000-year-old wine-storage jars were discovered in northern Iran. Hieroglyphics from ancient Egypt and Mesopotamia portray vineyards and the

skills of winemakers. The first written ac-count of grapes and wine appears in the Epic of Gilgamesh, a Sumerian text from the third century B.C.E.

In the mythology of Mycenean Greeks, Dionysus, also known as Bacchus, was rec-ognized as the god of the grape harvest, winemaking, and wine. The son of Zeus, he purportedly wandered the world teaching people the cultivation and wonders of wine. The Johnny Appleseed of ancient Greece is often depicted promoting the pleasure of drinking wine while riding in a chariot drawn by panthers and preceded by wild female followers and bearded satyrs or sur-rounded by a choir of nymphs. Assuredly, Dionysus would be pleased that wine is cultivated today on every continent except Antarctica.

Winemaking came to North America in the 17th century, brought by European colo-nists. The first winery in the Finger Lakes didn’t appear until the mid-19th century. “Charles [Davenport] Champlin established

what is now the oldest winery in the Finger Lakes,” says Michael J. Doyle, the owner of the Doyle Acquisition Corp. and president of both the Pleasant Valley Wine Company and

the Great Western Winery. “In 1860,” Doyle continues, “Champlin and 12 other investors

Doyle oversees resurgence at Pleasant Valley Wine Company

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Mike Doyle, the president of Pleas-ant Valley Wine Co. and Greater Western Winery, stands in the winery’s offi ce in Hammondsport. A painting of the founder, Charles Champlin, hangs over the fi replace. The #1 bonded winery in America is celebrating 155 years of viticulture in the Finger Lakes.

SEE WINERY, PAGE 6

BANKING & FINANCE

NBT Bancorp has hired ERIC BIEGLER as vice president and corporate benefits manager. He has 29 years experience in the human resources and employee benefits field. Biegler was previ-ously benefits manager at L. & J.G. Stickley, Inc., in Manlius; senior sourc-ing manager at Praxair, Inc., in Tonawanda; and director of benefits and payroll at Agway, Inc., in Syracuse. He earned his MBA in personal and in-dustrial relations at Syracuse University and his bachelor’s degree at Wheaton College. MARK MERSHON has been hired as senior vice president and corporate treasurer. He has more than 35 years experience in the financial-services industry. Before joining NBT, Mershon was executive vice president

and treasurer at National Penn Bancshares, Inc., in Allentown, Pa.; worked for United Community Banks, Inc., in Blairsville, Ga., as senior vice president and treasurer; and at Mellon Financial Corporation/BNY Mellon Corporation in Pittsburgh, Pa., as portfolio division manager. He earned his MBA at the Kellogg Graduate School of Management at Northwestern University and his bachelor’s degree at Williams College. GEORGE SPENCER has been hired to manage NBT Bank’s Groton Avenue and Walmart offices in Cortland. He has 14 years experience in the bank-ing industry. Spencer previously managed the Five Star Bank office in Horseheads. His prior experience also includes manag-ing the HSBC Bank office in Horseheads and the M&T Bank office in Whitney Point. Spencer earned his bachelor’s degree at SUNY Cortland.

SARAH HARRISON RAYLE has joined the marketing team at Tioga State Bank. She

has more than eight years of marketing experience. Rayle received a master’s degree in advertising from Syracuse University and a bachelor’s degree in political science and com-munications from Alfred University. JESSICA L. BOYNTON has joined the mortgage origi-nation team at Tioga State Bank. She has more than seven years mortgage-servicing experience, including management experi-ence.

ENGINEERING

HUNT Engineers, Architects & Land Surveyors, P.C. an-nounced that senior proj-ect manager BENJAMIN J. GUSTAFSON has accepted an ownership role, effec-tive immediately. He joined HUNT in 2009 as a civil en-gineer.

HEALTH CARE

REBECCA FRIEMANN has joined the staff of Camden Family Care. A graduate of Marywood University in Scranton, Pa.,

she earned her master’s degree in physi-cian-assistant studies. Friemann also re-ceived her bachelor’s degree in Spanish Language and pre-physician assistant stud-ies with a minor in nutrition and dietetics at Marywood.

INSURANCE

JAMIE GAUDREAU-MOORE has been promot-ed to the newly created position of brand coordi-nator at Preferred Mutual Insurance Company. She has been with Preferred since 2006, most recent-ly serving as the corpo-ra te -communicat ions designer. Gaudreau-Moore graduated from Marywood University with a bachelor’s degree in graphic design. STEVEN GRIFFITH has joined Preferred Mutual as an auto physical dam-age claims representative. Prior to this, he worked for more than two-and-a-half years in the banking industry. Griffith is a graduate of Utica College, and holds a bachelor’s degree in economics with a minor in history. n

People on the Move NEWS

Biegler

Mershon

Spencer

Boynton

GustafsonGri� th

Moore

MAY 4, 2015 I SOUTHERN TIER BUSINESS JOURNAL I 5TGBBJ.COM

BY NORMAN POLTENSONnpoltenson@tgbbj.com

KIRKWOOD — U.S. businesses are re-minded daily that they compete in a global economy. Modern Marketing Concepts, Inc., (MMC) headquartered near Binghamton, has embraced that reality and opened an office in Dublin, Ireland “… to serve clients doing business in EMEA (Europe, the Middle East, and Africa),” says Christopher J. Olsen, the company’s director of marketing. “This gives MMC the ability to communicate globally with one voice and integrate our digital and data channels across the world for our clients.”

MMC’s domestic growth has provided the fuel for its overseas expansion.

“Our sales growth here in the U.S. has given us the ability to expand into EMEA,” says Olsen. “Along with the sales growth, our employment level has grown by one-third just in the last 18 months. … MMC’s mission is to help our clients increase their

sales. We do this by supporting our clients’ entire sales process, from pre-planning to final sale, offering marketing support and field-sales support, sometimes including making the actual sale. For nearly three decades MMC has focused on the $700 bil-lion building-products industry, and about a decade ago added the health-care sector with a focus on bio-pharmaceutical and medical-device manufacturers. The bottom line: MMC generates nearly $1.5 billion in annual sales for its clients.

“Today, there is no such thing as busi-ness as usual,” adds Olsen. “Customer loyalty is eroding. The key to reducing cus-tomer attrition is to develop multi-channel, marketing campaigns that are supported by data and analytics. Constant communi-cation, marketing, and customer service are essential to growing sales efficiently. That’s what really sets us apart from the competition: creating a customized expe-rience. We not only have the ability to design and execute sales-and-marketing campaigns, but we also measure the results with our proprietary platforms and through other software that’s available. There are very few competitors who offer a total service, which … [alleviates] the need for a client to work with multiple vendors. It may be more complicated today to develop the correct campaign because there are so many more direct-response channels avail-able, but the variety of options helps us to get better results by targeting our efforts.”

Daniel R. Babcock, an entrepreneur and native of Endicott, founded MMC in 1986. The company’s headquarters is located in a 75,000-square-foot building at 29 Industrial Park Drive in the town of Kirkwood. Today, MMC employs about 400 people total, of whom 330 work at headquarters and another 40 telecommute. The corporate stock is privately held, with the employees sharing in the ownership (ESOP). The Business Journal estimates the company’s

annual revenue at between $30 million and $40 million.

“Some of our clients are Fortune 500 companies with multi-national brands around the world,” explains Olsen. “To support their global expansion, we have, in turn, expanded our internal technology and introduced the ‘Enterprise Next Action Platform,’ designed to optimize pre-sale, sale, and post-sale activity and to produce measurable growth for our clients. Globally, we’re focusing now on EMEA. While we are not yet focused on Asian markets, obvi-

ously it is a consideration going forward. Our business and marketing plans include adding more than the 70 to 80 clients MMC now supports. We use the same data and analytic platforms to monitor our own corporate sales that we have developed for our clients and integrate multiple tools to achieve our goals. … Building-products is still the major segment of our business with an expansion into sub-categories such as roofing, siding, decking, and tools. In ad-

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SEE MMC, PAGE 8

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… [put up] $10,000 to create the Pleasant Valley Wine Co. near Hammondsport, which was designated as ‘Bonded Winery No. 1’ in its state and federal districts. The first recorded shipment of 100 gallons of wine occurred in [August] 1862. Under the direction of the company’s two French winemakers, the Masson brothers, the win-ery produced 20,000 bottles of Sparkling Catawba in 1865 … Two years later, it was the first American sparkling wine to win a medal at a European Exposition.”

After nearly a century of ownership through Prohibition and two World Wars, the Champlin family lost control of the com-pany in 1955 when it was sold to Marne Obernauer, a businessman from New Jersey. The Taylor Wine Co., the next-door neighbor of the Pleasant Valley Wine Co., bought the operation in 1962. The Coca-Cola Co. acquired the combined business (Great Western and Taylor) in 1977 and sold it in 1983 to Joseph E. Seagram & Sons. In 1987, Seagram’s sold the Taylor, Gold Seal, Great Western, Lake Country, Pleasant Valley, Taylor California Cellars, and Paul Masson brands to Vintners International Co, Inc. In 1993, Vintners sold all of its brands to the Canandaigua Wine Co. (now Constellation Brands) but retained its East Coast winer-ies, which Vintners subsequently closed. The ownership merry-go-round stopped in October 1995 when Doyle struck a deal with the owner of the Mercury Corp., a Hammondsport contract-manufacturer and assembler of metal, plastic, and electronic-components solutions, which agreed to pur-chase the sprawling complex. Mercury then occupied the former Taylor offices and its bottling and packaging facility, and Doyle leased the Pleasant Valley Winery with an option to buy.

“My friends and colleagues thought I was crazy,” muses Doyle, who first joined Pleasant Valley in 1976 as the Taylor Corporation’s general counsel. He was appointed presi-dent in 1980. “I came to Hammondsport from Rochester, where I had practiced labor and corporate law at Nixon, Hargrave, Devans, and Doyle (now Nixon, Peabody, LLP). What can I say? I fell in love with the place and the people. I left the winery late in 1989 after buying all of Vintners’ East Coast vineyards, which I then leased to the Canandaigua Wine Co. … It broke my heart to see the winery close. That’s when I part-nered with Mercury to acquire the Pleasant Valley/Great Western property. I exercised my option to buy the Great Western winery from Mercury in 2002.”

Thriving winery Now, 13 years later, the business is thriv-

ing. Pleasant Valley Wine Co. employs 50 people and occupies 30 buildings encom-passing 445,000 square feet. Its site at 8260 Pleasant Valley Road near Hammondsport (town of Urbana) is complemented by two additional retail locations — the Seneca Harbor Wine Center in Watkins Glen and the Caywood Vineyards in the town of Lodi, on the east side of Seneca Lake. Doyle owns about 1,500 acres, of which about 500 acres are planted with grapes. Doyle recently sold 185 acres at Caywood to his son Matthew, who manages the vineyards. The winery bottled more than 500,000 cases last year and has a storage capacity of 15 million gal-lons. Pleasant Valley Wine Co. generates between $5 million and $10 million in annual revenue. Doyle is the sole stockholder.

Doyle’s strategy hasn’t changed since he bought Pleasant Valley Wine Co. and the Great Western Winery: Leverage and enhance the existing, unique assets. “This business has four different revenue streams,” he notes. “each representing about a quarter of our sales: direct sales of our brands and sales through wholesalers and our own retail stores; bulk storage of wine and juice for other wineries; ware-house storage of customers’ bottled wines; and contract pressing, winemaking, and bottling. The last category is the fastest-growing part of our business, necessitating a $4 million investment in a new line that will fill, cap, and label 400 bottles a minute. The plan is to have the line operational in late 2015. I also plan next year to convert an old boiler room into a distillery, which opens up a whole, new line of possibilities for the company. I’m just a[n inveterate] dreamer: a guy with big ideas and [unfortu-nately] a small checkbook.”

Doyle is also considering converting un-used space in the eight stone buildings listed on the National Registry of Historic Places, five of which were built in the 1860s. The structures resemble an old-world abbey with caves dug into the hillside. “It’s an architec-tural masterpiece done in Italian Renaissance style,” Doyle says, “nestled right here in the Finger Lakes. We also have a visitor’s center that includes a large museum that tells the story of winemaking in our region …. There is a lot of unused office space that could be converted into an inn or conference center, preserving the architecture while generat-ing additional revenue. After all, the Finger Lakes is now a destination for [hundreds

of thousands of] visitors who not only tour the more than 200 area wineries but also support its restaurants, hotels, and B&Bs. This region offers something for everybody, whether it’s boating, fishing, hiking, cycling, shopping, spas, museums, or weddings.” The Finger Lakes was recently ranked as the fourth-best wine destination in the coun-try by TripAdvisor.

Growing wine consumptionPleasant Valley Wine Co. is riding a

national wave of increasing wine consump-tion. According to Liz Thach, a professor of management and wine business at Sonoma State University in California, wine con-sumption in the U.S. has increased every year since 2000. Statistics for 2014 include: 375 million cases of wine shipped (nearly 900 million gallons), revenues estimated at $35 billion to $38 billion, the number of wineries rose to 8,287, and wine consump-tion per-capita increased to 3.14 gallons per year. Sparkling wine nationwide, long a tradition at Great Western, was up 7 percent and is projected to grow in 2015. In Thach’s words: “Sparkling wine is hot.” Mark Twain put it more elegantly: “Too much of any-thing is bad, but too much champagne is just right.”

New York state is certainly part of the wine-consumption wave. As of April 11, Jim Trezise published in the weekly newslet-ter from the New York Wine & Grape Foundation that the state now boasts 400 wineries located in 59 of its 62 counties, 37 percent of which were added in just the past four years. He also reminded his readers that last year New York was number three in wine production, behind California and Washington, ranked number four in the number of wineries, and generated a total economic impact (grapes, grape juice, wine) of just under $5 billion. (The Wine and Grape Foundation claims that the industry attracted more than 5 million visitors in 2014 and supported 25,000 full-time jobs.) Wine Enthusiast magazine recently designated New York as the “2014 Wine Region of the Year.” It appears that New York consumers have adopted Louis Pasteur’s scientific apho-rism: “Wine is the most healthful and most hygienic of beverages.”

The Finger Lakes has traditionally relied on Catawba, Delaware, and Niagara grapes, which tend to be sweet. The focus on vin-ifera grapes, beginning in the 1980s, has consistently raised consumer demand for chardonnay, Riesling, cabernet franc, mer-lot, and pinot noir grapes, which command

a higher price. That was the motivation for Doyle to plant vinifera vines at Caywood Vineyards on Seneca Lake, as well as having a retail location on the Seneca Wine Trail, the most popular destination of the Finger Lakes wine tours.

“While there is a lot of attention on the European-style wines, I see a resurgence of consumption of sweeter wines,” observes Doyle. “These are the customers we have traditionally served. Our Gold Seal Catawba Pink and Concord; Widmer Lake Niagara; Brickstone Cellars Extra-Dry; Autumn Frost, Peach Chardonnay, Strawberry White Zinfandel, and Blackberry Merlot; Brickstone Cellars Vidal Ice Wine; and Chocolate Lab: All of our brands are selling well.”

Thach says 75 percent of all wine sold in the U.S. in 2014 was priced under $9 a bottle. That is Doyle’s sweet spot.

Doyle attributes his success to his em-ployees. “There is a long tradition of wine-making at Pleasant Valley. After I reopened the plant, a number of veterans returned to continue the area’s history. There is no issue recruiting employees.” Doyle has also relied on outside professional companies to support his company. Visions Federal Credit Union furnishes financial services, William B. Joint of Bath provides legal advice, and Mengel, Metzger, Barr & Co., LLP handles the wine company’s accounting.

Doyle, 73, has been a leader in the New York wine industry for four decades. A na-tive of Clinton, he graduated from Williams College in 1964, earned an M.B.A. at from the University of Virginia in 1966, and his law degree from Syracuse University in 1972. He practiced law for four years in the Rochester area before moving to Hammondsport. His wife and partner of 40 years — Jana — died in 2007. Doyle’s three children and eight grandchildren all live in Upstate. Doyle lives in downtown Hammondsport.

This interview was conducted at the winery under the painting of the founder, Charles Champlin, who looked approvingly over Doyle’s shoulder. It’s not likely that the current president will promote the 155-year Pleasant Valley tradition in the Bacchanalian fashion by parading down Hammondsport’s main street in a chariot drawn by panthers and surrounded by admiring females and sa-tyrs. But, in his own quiet way Mike Doyle is preserving the long history of Finger Lakes winemaking and the first bonded winery. The next generation is preparing to ensure the continuation of that tradition. n

WINERY: Doyle’s strategy hasn’t changed since he bought the wineries: leverage and enhance the existing unique assets. Continued from page 4

MAY 4, 2015 I southern tIer busIness journAl I 7 tgbbj.coM

THE LISTResearch by Nicole Collinstopranks@tgbbj.com (315) 579-3911Twitter: @cnybjresearch

Next Southern Tier list: Chambers of Commerceemail topranks@cnybj.com to request a survey to be considered for the list.

ABOUT THE LIST

Information was provided by representatives oflisted organizations and their websites. Other groups may have been eligible but did not respond to our requests for information. Organizations had to complete the survey by the deadline to be included on the list. While The Business Journal strives to print accurate information, it is not possible to independently verify all data submitted. We reserve the right to edit entries or delete categories for space considerations.

WHAT cOnSTITUTES THE GB REGIOn?

For this list, Greater Binghamton includes Broome, Chemung, Chenango, Tioga, and Tompkins counties.

nEEd A cOpy Of A LIST?

Electronic versions of all of our lists, with additional fields of information and survey con-tacts, are available for purchase at our website: cnybj.com/ListResearch.aspx

WAnT TO BE On THE LIST?

If your company would like to be considered for next year’s list, or another list, please email topranks@tgbbj.com

SOUTHERN TIER MANUFACTURERSRanked by No. of Southern Tier Employees

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8 I SOUTHERN TIER BUSINESS JOURNAL I MAY 4, 2015TGBBJ.COM

EXCELLENCE I N H E A LT H C A R E

AWARDS

NOMINATE NOW! Deadline: August 24

Event Date: October 22, 2015Time: 5:30 PM - 8:30 PM

Location: The Lodge at Welch Allyn

Presented By

Nomination Categories:

New

New

NewNew

New

New

The 4th annual Excellence in Health Care Awards recognizes our region’s top health-care industry leaders, innovators, and companies. This awards-recognition event will honor those individuals and/or organizations that have a signi� cant impact on the quality of health care and services in Central New York. Honorees will be spotlighted in the HealthCare Provider and the Business Journal!

For category descriptions and other event information, visit bizeventz.com or email: jclance@bizeventz.comPresenting Sponsor: Signature Sponsor: Award Sponsor:

Proud Media Partner: Produced By:

dition to building products, our sales in the health-care sector are growing rapidly.

“Just in the past year-and-a-half, MMC has added nearly 100 employees,” Olsen notes. “That has put a lot of pressure on us in a short period to attract new hires.” Olsen adds: “It’s been a challenge to find and attract great people in such a short period. The challenge is not new, however. MMC has dedicated itself to creating a pleasant work environment that is respon-sive to employee needs. With the advances in technology, we have adopted telecom-muting as one way to be flexible. To inspire

our employees to embrace our core values, we encourage them to take ownership of their work through ‘real’ ownership in the company.

“Training is critical to our staying on the cutting edge of technology and true to our core values,” opines Olsen, “so we have both formal internal programs, and we also partner with outside companies. The training is not only designed to make our employees more knowledgeable, but also designed to help them advance into new po-sitions in a fast-growing company. MMC is also committed to openness and accessibil-

ity both for our employees and clients. The executive team is always available to dis-cuss new ideas, problems, and everything in between. Perhaps the best example of this openness is the executive-team, email sign-off: ‘Call, email, text, smoke signals — 24/7.’ This has become the company’s unofficial motto. The employees appreciate our willingness to listen to their ideas and concerns.”

Giving back to employees and the community

“MMC has also made a major com-

mitment to our employees’ health,” adds MMC’s marketing director. “The American Heart Association has awarded us the gold seal as a ‘Fit-Friendly Worksite’ for the sec-ond year in a row. This recognition is for companies which demonstrate progressive leadership and concern for the well-be-ing of their employees. MMC encourages physical activity by offering an on-site gym, increasing … [healthful] eating options at work, and promoting a wellness culture. As we grow, we continue to invest in our employees’ professional development as well as their personal health. In addition to our leadership-training and employee-placement programs, MMC’s investment to attract and retain employees also includes the ESOP, a 401(k) plan, and a comprehen-sive benefit package … Working at MMC is not just a job; we want it to be a career.”

MMC also touts its record of giving back to the community. “Being part of the communities in which we operate is part of running a business,” continues Olsen. “MMC and our employees raise funds for charitable organizations, participate in food drives, give blood, help mentoring programs, tutor students, and extend com-panionship to seniors in the community, just to name some of our activities. In 2010, the company also established the Greater Binghamton Scholastic Challenge, which allows high-school students the opportunity to develop ideas and businesses that impact this region. The students form teams and develop comprehensive business plans. The winning team receives funds to be used either in starting a business or for col-lege costs. The employees appreciate our commitment to making our communities stronger, healthier, and better places to live and work.”

The executive team at MMC includes Babcock, CEO and founder; Kerin Flannery, COO; Scott Kay, president of building prod-ucts; Robert Boyce, general manager of health care; and Robert W. McCracken, chief technology officer.

Babcock graduated from the Rochester Institute of Technology in 1986. He lives in Endicott with his wife and children. Olsen joined MMC in December 2013. He was a co-founder of Voltage Video Games, RS WebWorks, Dying Decade Clothing, and NuEra Mobility. Olsen earned his bachelor of science from Binghamton University in 2011.

There’s an old saying in business that nothing happens until you sell something. MMC is taking that adage to a new level in this global economy as a “sales-optimiza-tion company,” with obvious success. The immediate goal is to help its clients. The long-range goal is spelled out in promot-ing the Greater Binghamton Scholastic Challenge to Binghamton’s future entre-preneurs: “Change the world, one idea at a time.” MMC is on track to do just that. n

MMC: “Training is critical to our staying on the cutting edge of technology and true to our core values,” opines Olsen. Continued from page 5

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