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Claremont COURIER/Friday, May 16, 2014 2
The Claremont Courier (United States Postal Service 115-180) is published once weekly by the Courier Graphics Corporation at 1420 N. ClaremontBlvd., Suite 205B, Claremont, California 91711-5003. The Courier is a newspaper of general circulation as defined by the political code of the state ofCalifornia, entered as periodicals matter September 17, 1908 at the post office at Claremont, California under the act of March 3, 1879. Periodicals postageis paid at Claremont, California 91711-5003. Single copy: One dollar. Annual subscription: $52.00. Send all remittances and correspondence about sub-scriptions, undelivered copies and changes of address to the Courier, 1420 N. Claremont Blvd., Suite 205B, Claremont, California 91711-5003. Tele-phone: 909-621-4761. Copyright © 2014 Claremont Courier one hundred and sixth year, number 19
1420 N. Claremont Blvd., Ste. 205BClaremont, CA 91711
(909) 621-4761Office hours: Monday-Friday
9 a.m. to 5 p.m.
OwnerJanis Weinberger
Publisher and OwnerPeter Weinberger
EditorKathryn Dunn
Newsroom
City ReporterAngela Bailey
Education Reporter/ObituariesSarah Torribio
Sports ReporterAlex Forbess
Photo Editor/Staff PhotographerSteven Felschundneff
Reporter At LargePat Yarborough
Calendar EditorJenelle Rensch
Back PageSammy
ProductionAd Design
Jenelle Rensch
Page LayoutKathryn Dunn, Jenelle Rensch
WebsitePeter Weinberger
AdvertisingAdvertising Director
Mary Rose [email protected]
Classified EditorJessica Gustin
Business Administration
Office Manager/ Legal Notices
Vickie [email protected]
Billing/Accounting ManagerDee Proffitt
Distribution/PublicationsTom Smith
Circulation/[email protected]
STAY CONNECTEDSTAY CONNECTEDGET TO KNOW YOUR NEIGHBORS WITH HELP FROM THE COURIER
PRINT NEWSLETTERWEBSITE MOBILE
CALL US AT (909) 621-4761 OR GO TO claremont-courier.com TO SUBSCRIBE
Even as the publishing industry continuesto evolve and in some cases downsize,your Claremont community newspaper
and website continues to be quite popular on avariety of fronts.
The latest example is the COURIER’s unique approach tomanaging our Facebook page. The key difference between ouraccount and that from just about any other business is we havea “personal” account instead of a classic “business” page.
What’s the difference? In a personal account, your friendscan create posts that include text and photos. A business ac-count is totally controlled by the business, and although peoplecan add comments (and “like” a post), all the messages are cre-ated by that business. They control all the content.
Although the COURIER staff is the biggest contributor toour Facebook page with short news briefs or website links, weencourage our readers to add opinions, including informationabout Claremont events. Together, we have created a real digi-tal bulletin board of happenings around town.
The Facebook business account came to life so businessowners could eliminate negative posts on their pages. So withour personal account, that was initially a concern of ours too.But what we have learned is there are very few reader postingsthat have been inappropriate. The majority of these postingsare announcements for nonprofit events, an engaging photo,and in some cases…news. We feel this adds value to our read-ers and the Claremont community.
All this being said, there are a few guidelines we ask readersto follow because our page is a powerful marketing tool thatreaches 3,000 people within a 30-mile radius of Claremont.
• Create only one post for your event. Please do not postmultiple notifications of the same happening in the hope ofreaching more people.
• We encourage your own personal opinions. But please,don’t make it an attack on an individual.
• There are some cases where a local business will post anitem about an upcoming promotion or sale. We also encourageyou to give us a call to review the many advertising options wedeliver. Your support is critical in helping the COURIER re-main a thriving voice for our community.
• We are interested in all sorts of information and we espe-cially like the feedback generated when we have postedstories and polls. Do not hesitate to send me an email [email protected] with questions andcomments (I’m always looking for good poll questions.)
Our Facebook page is so popular because of our friends’contributions. With so many people involved, our readershipcontinues to grow. It’s important to keep in mind theCOURIER Facebook page is home for only a small fraction ofthe news our staff covers.
As any publisher would mention, if you are not a subscriber,give us a try. I guarantee you will be pleasantly surprised at allthe Claremont news and information at your fingertips.
COURIER reaches another milestone:3000 Facebook friends
by Peter Weinberger
