01 DESERT INTERNATIONAL HORSE PARK...2020/06/01 · Spooner, Ashlee Bond, Will Simpson, Karl Cook, and Eric Navet. We invite you to see why the West Coast is the Best Coast. •DIHP

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Desert International Horse Park | Partnership Opportunities www.deserthorsepark.com

DESERT INTERNATIONAL HORSE PARKPARTNERSHIP OPPORTUNITIES

2020-2021 SEASON

REVISED 06-01-20

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A BIG EQUESTRIAN EVENT JUST GOT BIGGER WITH AN EXPANDED SCHEDULE FEATURING

UP TO 15 WEEKS OF COMPE TITION FROMOCTOBER THROUGH APRIL

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NSS I (Oct 28 - Nov 1)NSS II (Nov 4 - 8)

FEI WORLD CUP ™ QUALIFER

NOVEMBER 19 -22 DH I ( Dec 3 - 6)DH II (Dec 10 - 13)DH III (Dec 17 - 20)

DC I (Jan 19 - 24)DC II (Jan 26 - 31)DC III (Feb 2 - 7)

DC IV (Feb 9 - 14)

CVC (Feb 18 - 21)

DC V (Feb 23 - 28)DC VI (Mar 2 - 7)

DC VII (Mar 9 - 14)DC VIII (Mar 16 - 2)

DOUBLE YOUR EXPOSURE IN THE 2020-2021 SEASON

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DESERT INTERNATIONAL - A LEADING WINTER CIRCUIT

6 15 20,000 3.5 MILACTIVE

MONTHSWEEKS

OF SCHEDULED COMPETITION

HORSESON-SITE

PRIZE MONEYOFFERED

• DIHP is one of the largest equestrian facilities in North America, with nearly 1.3 million square feet of competition and schooling space.

• California’s Desert Circuit is an established equestrian destination with participation on par with or exceeding east coast circuits.

• With extensive permanent and tented stabling on property, nearly 100% of the horses stay on grounds for multiple weeks.

• DIHP hosts an extensive list of distinguished West Coast equestrian events in all disciplines, including local and national medal classes, a robust FEI schedule, and the nation’s largest Hunter Derby Program.

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IN THE HEART OF SOUTHERN CALIFORNIA

• The competition draws from all locations west of the Mississippi, Canada and Mexico with an obvious deep participation from California with significantly above “norm” demographics, even for the equestrian industry.

• The West Coast is home to many of the leading Hunter and Jumper riders, including Jenny Karazissis, John French, Nick Haness, Richard Spooner, Ashlee Bond, Will Simpson, Karl Cook, and Eric Navet.

We invite you to see why the West Coast is the Best Coast.• DIHP is located in the Palm Springs desert area,

home to fine dining, great events, and the best weather in the country.

• November - May is peak travel time for the desert• Temperatures ranging from 71-91• Art festivals, hot air balloon rides, and golfing

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DIHP OFFERS LEADING DEMOGRAPHICS

85%FEMALE

38%NET INCOMEOVER $500,000 80%

MAKE OR DIRECTLYINFLUENCE PURCHASING

DECISIONS AT WORK

63%TRAVEL ON AIRLINESMORE THAN 16X PER YEAR

14 NUMBER OF

EQUESTRIANEVENTS PARTICIPATED

I N E V E R Y Y E A R

86%ARE MORE LIKELY TOBUY PRODUCTS FROM COMPANIES SPONSORING EVENTS

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WHERE THE BEST COME TO COMPETEThe states that represent the most competitors are California, Washington, Oregon, Nevada, Colorado, Utah, Texas, Arizona and New Mexico. In addition, Desert International Horse Park draws many owners, riders and trainers from all over the world with a large group of clients coming from Canada and Mexico.

15 WEEKS OF COMPETITION

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GAIN DIRECT ACCESS TO DECISION MAKERS

Our competitors are an affluent market - owning horses, homes, high-end cars and they travel to get here. They spend the better part of November through March they return and spend up to eight weeks of their winter season with us. The Desert International Horse Park hosts the longest running equestrian circuit on the West Coast and your brand needs to be seen here.

On site we host an exclusive VIP lounge with catered dining where trainers, owners, riders, and sponsors can mingle. Host a table for your top clientele. Be present.

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DIHP BY THE NUMBERS

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ON-SITE VISIBILITY

Desert International Horse Park offers

a unique variety of ways to have

on-site exposure. Amenities include

arena and venue naming rights,

custom jumps, signage in prominent

locations, retail space, branded

back numbers and mounting blocks,

class and division sponsorship, and

sponsored exhibitor receptions just to

name a few!

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DIGITAL MEDIA

Desert Circuit included record breaking participation from riders, sponsors, and vendors. We reached more exhibitors than ever through social media, email, video, and texting with over 120,000 clip views, 500,000 web visits, 7,600 account likes, and over 550 individual opt-ins to our texting service.

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ENDLESS OPPORTUNITIES

• Traditional opportunities include sponsorship of classes/divisions, jumps, signs, and awards as well as physical spaces around the horse park.

• Non-traditional opportunities include programmatic support of horse first programs, rider on the ground safety programs, and athlete support programs.

• DIHP offers a range of robust opportunities to engage customers on-site.

A significant range of engagement opportunities exist for participants in the industry to reach exhibitors, trainers, owners, over a sustained period of time.

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ENDLESS OPPORTUNITIES cont.

• DIHP offers a live stream and clips for all rings every day with nearly 5,000 direct engagements each week.

• Through a robust social and video program, DIHP offers ways to engage our customers round the clock and reach the broader equestrian market in California and nationally.

• DIHP leverages a deep video library to reach the equestrian community more broadly through a see it/share it engagement philosophy.

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LET’S TALK.

CHRIS [email protected]

845-943-9990

Documents

01 DESERT INTERNATIONAL HORSE PARK...2020/06/01 · Spooner, Ashlee Bond, Will Simpson, Karl Cook, and Eric Navet. We invite you to see why the West Coast is the Best Coast. •DIHP