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Slide 2 The spreading of ideas, information, or rumor to help or injure an institution, a cause, or a person. Slide 3 To sell stuff. To convince people to do something. To encourage people to support an idea. Slide 4 Many different techniques are used. Some methods are obvious One can clearly see how the advertiser is trying to manipulate Some methods are more subtle It may be a more subconscious attempt to manipulate Often many techniques are used in the SAME piece! Slide 5 Changes someones mind toward the advertised product / belief. If you feel the sudden urge to buy a new mop or something you just dont need, that is probably strong propaganda! Slide 6 Not much Both seek to persuade an audience. Advertising to buy stuff Propaganda to do / believe stuff Slide 7 Slide 8 Ethical appeal To convince the audience by showing the credibility of the author. Which is a better source? Bobs Web Site of all this Medical Stuff Harvard Medical Schools Site Slide 9 Emotional appeal Persuading by appealing to emotion Make you feel a certain way in order to get you to do something! Slide 10 Logical appeal Uses the art of logical reasoning Inductive or deductive reasoning to convince It is the right thing to do. Slide 11 Slide 12 The advertiser encourages one to buy their product by sending the message that. Everybodys in favor of itso why dont you Join the crowdeveryones doing it Slide 13 Doctors and cigarettes Slide 14 Minute Maid Wilkins Slide 15 The advertiser encourages one to buy their product by sending their message through. Images of simple, down-to-earth peoplejust like you and me. If these ordinary people buy this stuff, I should too! Slide 16 Fontaine Slide 17 Nike - Dribbling Slide 18 The advertiser encourages one to buy their product by sending the message that. Distort or omit facts Tell half-truths. Slide 19 Cigarettes are good! Slide 20 Marine Recruiting Slide 21 The advertiser encourages one to buy their product by sending the message that. Play on peoples emotions and promote the advertised idea. Usually rely on evoking fear of a perceived enemy. Slide 22 Special Olympics Slide 23 http://www.nike.com/nikeos/p/nike/en_US/courage http://www.nike.com/nikeos/p/nike/en_US/courage Nike - Courage Slide 24 Willie Horton Ad Slide 25 Nike Leave it on the field Slide 26 The advertiser encourages one to buy their product by sending their message through. Stereotyping ideas or people with a bad label. Slide 27 The advertiser encourages one to buy their product by sending the message that. The enemy is purely evil, menacing, and aggressive. Removes all ambiguity as to whom the public should hate. Enemy may be portrayed as a hairy beast or the devil himself. Slide 28 Slide 29 Slide 30 Slide 31 The advertiser encourages one to buy their product by sending the message through the use of. Good labels democratic, patriotic, amazing, beautiful, and exciting Are unsupported by facts. Slide 32 Sham Wow! Slide 33 The advertiser encourages one to buy their product by sending the message through. Memorable phrases that unite a group. For example, Remember the Alamo or Remember the Maine. Just Do It Slide 34 Slide 35 Slide 36 I Like Ike! Slide 37 The advertiser encourages one to buy their product by sending the message that. If a famous person uses the product, then it is good enough for me! I love that celebrity. If he or she loves the product, then I will too! Slide 38 Norris and Huckabee Slide 39 Slide 40 The advertiser encourages one to buy their product by sending the message that. If one buys the product, he or she will be similar to the celebrity in that commercial. He or she can be like Mike. Slide 41 Apolo Anton Ohno Michael Phelps Michael Jordan Slide 42 Mr. Norris and Mountain Dew Slide 43 Guitar Hero Slide 44 Armstrong #1 Slide 45 Slide 46 The advertiser encourages one to buy their product by sending the message that. Only the richest, most important, or most discerning people like this idea or product. If one buys the product, clearly he or she is among the elite. Slide 47 Grey Poupon Slide 48 Fancy Feast CAT Food Slide 49 The advertiser encourages one to buy their product by sending the message that. Doing so is a patriotic act. If one is a true patriot or loyal to his or her country, he or she would buy the product. Slide 50 Slide 51 US Army Recruiting Slide 52 The advertiser encourages one to buy their product by sending the message that. Involve the use of humor. The enemy is the butt of jokes. Slide 53 Fed Ex Funny! Slide 54 Slide 55 Slide 56 Slide 57 Donald Duck Der Fuehrer