The 2010 Cinemalaya will be held on July 9 to 18, 2010 at the Cultural Center of the Philippines (CCP). 

The ten films selected as finalists in the full-length category will be screened during the Festival. 

The Festival Awards Night will be held on July 18, 2010 at the CCP.

Cinemalaya is a project of the Cinemalaya Foundation Inc., in partnership with the CCP, Econolink Investments Inc, and Film Development Council of the Philippines.

Cinemalaya was established in 2005 for the purpose of giving recognition to the best short film and full length feature film in digital video format. 

The competition seeks to discover, encourage and honor the cinematic works of Filipino filmmakers that boldly articulate and freely interpret the Filipino experience with fresh insight and artistic integrity.

Many of the products of Cinemalaya—such as Solito’s Ang Pagdadalaga ni Maximo Oliveros and Adolf Alix’s Donsol —have garnered a lot of recognition from prestigious award giving bodies such as the Berlin International Film Festival and the Fort Lauderdale International Film Festival.

Both films have also been the selected as the country’s representatives in the Academy Awards in 2006 and 2007 respectively

“Mayohan” is one of ten finalists in competition (chosen from more than 200 entries) in the full-length category for the 2010 Cinemalaya Film Festival.

Mayohan begins on the first day of May; it may end in mid-June; it celebrates harvest in an agricultural and religious setting, which involves a series of novenas called the Padasal. Such devotional practice consists of nine days worth of novena, headed by the owner of the Virgin Mary statue. Participants take the statue from one house to another, where the statue temporarily stays for a day at most. Prayers are uttered in Tagalog melodiously like the pasyon.

  On the last day of the Padasal, a series of cultural events culminate on the

same night--Santacruzan and the The Tapusan or more commonly known as the Pasayaw to cap the Mayohan celebration. To organize the Pasayaw, a budget of at least Php 20k is needed. Under the leadership of the pamunuan, who invites 30-40 single women (ages 16-20's) to be handpicked by men during the pasayaw.

During the last day of the Mayohan's padasal, an event called the Pasayaw or Tapusan takes place; this usually happens right after the Sagala or Santacruzan; the Virgin Mary statue is taken to a nipa hut (made of sibi, tolda, pundasyong kawayan, and palapa) where the Pasayaw takes place.

  There is a common palakad to ensure the organization of the event;

identified by ribboned tags, several groups (veteranos/hermana, kapisanan, visitas) take their turns in the Pasayaw. Traditionally, the women have no right to refuse the men who invite them to dance.

The Mayohan to be depicted in the film happens in Infanta, one of the oldest towns in Quezon Province. It is situated in the northern part of the Quezon mainland lying along the coast of the Pacific Ocean. Facing the island municipalities of Polillio straddles a portion of the Sierra Madre Mountains. It has a total land area of 34,276 hectares and a population of 58,063.

There are 4 puroks per barangay in Infanta which has a total of 36 barangays; 7-8 puroks hold their Pasayaw at the same time. The event is usually opened by a politician's speech

In this day and age, a cultural tradition such as the Pasayaw or Tapusan becomes a political war zone (man vs woman; old vs young; rich vs poor) and fortifying a cycle of decadence instead of becoming a unifying event and a place for finding love.

May is the month dedicated to the Blessed Virgin Mary, mother of Christ. In Infanta Quezon, locals turn each of the 31 days of May into a charming honor not only to celebrate good harvest in their agricultural setting, but also to pay tribute to virginal virtues of the Mayohan.

  Every month of May, a padasal or series of novenas commences to mark the beginning

of Mayohan. This will culminate in a Pasayaw or Tapusan in every purok of each barangay. A system of ambagan or donation ensues for the festivities to take place.

  In the hopes of keeping a tradition alive, the elders support its continued celebration;

through the years, however, decadence has long taken over the Tapusan.   Proud beauty queens, town officials, curious participants and passersby, intoxicated

men with carnal needs all play roles in the midst of a spiritual undertaking. Some have unwittingly tarnished the event's reputation and essence. Underlying values and tokens are lost in the turning over of tradition.

  Amidst the festivities, Nińo, a 15-year old young outsider becomes the focalizer in the

preparation that the Pasayaw entails. As this orphaned teenager comes of age and deals with the loss of both parents, his attention shifts to catching the eye of Lilibeth, a 19-year old provincial lass, the elected "presidenta" of the pasayaw's pamunuan, who, herself gets lost in the hustle and bustle that transpire before May ends.

As the event underscores gender lines, generation differences, and class issues, they themselves become entangled in an unlikely partnership, in their own search for growth and acceptance.

Nińois a 15-year old romantic orphaned teenage boy 

Lilibeth is a 19-year old pragmatic young woman; a high school graduate

  Martha

is a 42-year old old maid; Nino's aunt and guardian, who works in Manila

  Chayong

is a 54-year old dressmaker; Lilibeth's grandmother; mother of long lost Ditas. 

Isingis a 69-year old blind woman; Nińo's grandmother 

Rubenis a 28-year old lambanog maker; Nińo's happy-go-lucky uncle

  Vice

is a 35-year old vice mayor; Lilibeth's father   Melay

is an 18-year old young woman; Lilibeth's pretty friend  Aida

is an 18-year old young woman; Lilibeth's ordinary-looking friend

Lovi Poe

as Lilibeth

Charles Hilado

or

John Manalo

as Nino

Dan Villegas graduated from the Ateneo de Manila University with a BA in Interdisciplinary Studies (Communications and Creative Writing Track). In recognition of his work, he was given the Xtreme Fellowship Award and was honored with the Loyola Schools Awards for the Arts: Screen Arts Category in 2004, the highest non-academic award given to a graduating student.

Since leaving his alma mater in 2004, he has been actively working as a stills photographer, but cinematography remains his first passion, and in 2006 he was named Best Cinematographer for the short film “Genesis” for the ADMU Video Open. He also completed music videos for bands like Callalily, Sandwich and Spongecola and for artists like Luke Mejares and Nikki Gil. Similarly, he worked on a number of corporate AVP’s for companies like Globe, Smart, L’Oreal and Nestle. He also worked as the Lighting Director for TV shows “Hush Hush” and Project Runway Philippines Season 2.

Apart from short films, music videos and corporate videos, he has completed a number of feature length films, “Numbalikdiwa”, “Padyak” and “Still Life”, which was nominated Best Cinematography in The Star Awards for Movies, FAMAS Awards, Golden Screen Awards, Young Critics Circle Awards and the Gawad Urian. His work on the feature film “Huling Pasada” was nominated at the 2009 Gawad Urian and won him the Best Cinematography award at the 2008 Cinemalaya Film Festival.

Paul Sta. Ana graduated from the Ateneo de Manila University with a degree in Philosophy. Soon afterwards, he was invited to be a freshmen college instructor in the Ateneo after graduating with a Dean’s Award in Literature. Paul eventually decided to pursue a career in media, becoming a freelance graphic designer, copywriter and writer-producer of MYX and ABS-CBN for several years. He also became part of the pioneering batch of graduate students vying for a masteral degree in Film, Audio and Visual Communication at UP. He directed a number of segments and shows, written and produced videos and specials which won awards in Gawad CCP for Alternative Video and Film and the Golden Dove Awards.

He has designed a movie poster for Star Cinema and several books including the 2003 National Book Awardee, Talinghaga ng Gana by Rebecca Anonuevo.

He produced, wrote, and co-directed the film, Huling Pasada, one of the ten finalists in the full-length category of the 2008 Cinemalaya Independent Film Festival.

His Filipino poems have been published in Sunday Inquirer Magazine, Heights, Likhaan 1997, and the anthology, Latay sa Isipan (edited by Allan Popa and Cirilo Bautista).

Package A: Amount: P15,000 to P30,000

For : Company logo placement in our film’s poster and/or printed programme;

Package B: Amount: P31,000 to P70,000

For : Company logo placement in our film’s poster and/or printed programme + company name’s placement on the closing billboard credits of the film;

Package C: Amount: P71,000 to P100,000

For : Company logo placement in our film’s poster and/or printed programme + company logo placement in the closing billboard credits of the film and possible product placement in the film;

Package D: Amount: P101,000 to P250,000

For : Title of Producer credited in all promotional materials for the film, i.e. company logo placement in our film’s poster and/or printed programme as well as other promotional ads or articles + company’s name and logo on the closing billboard credits of the film;

Package E: Amount: P251,000 to P500,000

For : Title of Producer credited in all promotional materials for the film, i.e. company logo placement in our film’s poster and/or printed programme as well as other promotional ads or articles + company’s name and logo on the opening and closing billboard credits of the film and a percentage of the film rights;

Package F: Amount: P501,000 and above

For : Title of Producer credited in all promotional materials for the film, i.e. company logo placement in our film’s poster and/or printed programme as well as other promotional ads or articles + company’s name and logo on the closing billboard credits of the film and a larger percentage of the film rights.