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Consistent information delivery through different channels

Business Intelligence Foundation

Oliver Gratzl

BI Sales Consultant

Month, Day, Year

Venue

City

Management Reporting is a Process

• CXOs and Managers

• Knowledge workers

• Analysts

Helps understand Risks and future implications

of business alternatives and decisions

• Many iterations

• New data created

• Forward looking

• Variance & what-if

analyses

• Multiple data sources

• Financial KPIs and

Operational KPIs

• Frequent updates

Budgets - Financial & Operational

Forecasts - Financial & Operational

Operational Data - Actuals

What is our performance? How do we improve?

What are the top 10 Markets?

What did this customer buy?

What is the current inventory?

How can we increase promotional

lift by 10% in our major markets?

What is the customer likely to buy next?

What happens to same store sales if

inventory turns increase by 5%?

Questions can be worlds apart

Historical & Situational Forward Looking

Modeling & Analytics in the BI Continuum

Ad-Hoc Query

& Reporting

Standardized

Reporting

Advanced

Analytics

Modeling

Future Oriented

Operational Static

Strategic Dynamic

Past Oriented

Modeling means:

•Write Back to database

•Calculating Customer Profitability

•Allocations

•Merchandise or Store Planning

•What-if Scenarios?

Standardized

Reporting

• Dashboards • Publishing • Pixel-perfect

• What-if • Scenarios • Allocations

Advanced

Analytics

Ad-hoc Query &

Reporting

• Slice and Dice • Parameter-driven • Self-service

Reality: No Single Tool Spans the “BI Pyramid”

• Inefficient processes

• Inconsistent data

• Inaccurate conclusions

Business

Insight

Gap

• Predictive Analytics • Allocations / Aggregations • Set-based Analysis

Modeling

Standardized Reporting

WHAT

HOW

Different Tools Answer Different Questions

WHAT

HOW

OLAP

Servers

BI Server

Business

Insight

Gap

Oracle’s Unified BI Foundation Meeting All BI Pyramid Needs

Essbase

Oracle BI Suite EE Plus

• Consistent definitions

• Role-based views

• Model-driven

• What-if

• Advanced Analysis

• Predictive Analytics

• Interactive Dashboards

• Ad-hoc query

• Report Publishing

WHAT

HOW

Introducing: Oracle BI Foundation Suite Single Integrated Solution

Oracle Scorecard and Strategy Management Oracle Essbase Plus Oracle BI EE Plus

+ +

Oracle BI Foundation Suite

+ Oracle Essbase Analytics Link for Hyperion Financial Management

BI Mobile

Use Analytics to Power

Intelligent Business Processes

3 How to Optimize Across Alternatives?

1 What Happened

2 Why Did It Happen?

4 What Does What?

Interactive

Dashboards

Geospatial

Visualization

Office Integration

Mobile Reports

Unified End User Experience Complete. Consistent. Accurate. Many Channels

Applications & Portals

Search Ad-hoc

Queries

Collaboration

Scorecards

Enhanced in 11g New or radically Improved

Access All Your Enterprise Data Sources Common Enterprise Information Model

Data Warehouse Oracle, PeopleSoft, JD Edwards, Seibel

Hyperion, SAP, other

XML Files

Business Process

OLAP Cubes

Unstructured Data

MODEL ONCE,

DEPLOY ANYWHERE

Enable Self Service Business Intelligence

Easy Report Authoring

― Semantic model

― Wizards & templates

Rich End User Control

of Dashboard Views

― Prompts, filters, radio

buttons, sliders

― Master detail linking

Use the Right Visualization for Your Message

Location Intelligence Uncover Patterns Hidden in Tables

• Gain new understanding of your customers, markets, branches, stores, and assets

• Use geographic insights to innovate business processes

• Manage location-based assets, people and property

• Optimize service and sales territories for greater efficiencies

• Deploy networks, infrastructure and utilities with confidence

• Map resources, plan logistics and prepare for emergencies

THE OLD WAY

Disconnected. Open Ended.

The New Way: ACTION FRAMEWORK

Integrated. Actionable.

Integrating Insights with Business Processes BI as part of Operational Day to Day Activities

Turn Insights to Action

IDENTIFY THE CAUSE SPOT ISSUES SEE RECOMMENDED ACTIONS INITIATE ACTION RECEIVE CONFIRMATION OF COMPLETION

Dashboards and Scorecards Complimentary Perspectives

• Business results • Operational and strategic • Root cause analysis • Guided navigation

Past

Dashboards

Why did I miss my goal?

• Strategy deployment • People & team • Accountability maps • Management processes • Initiative tracking • Cause & effect • Collaboration

Strategy

Scorecards

How do goals support our strategy?

Alerting

Benchmarking

Metrics

Graphics

Reporting

Metadata

Oracle Scorecard & Strategy Management (OSSM) An Interactive, Collaborative Environment

Dashboard integration

Embed scorecard visualizations into dashboards to foster broad interactive analyses

KPI Agents To monitor performance even when you can’t

KPI & Scorecard Actions Align day-to-day decisions with your corporate strategy

Annotations & Overrides Collaborate and document exceptions to prevent future recurrences

Analyze the Future Model, Forecast, & Discover

Visually explore

and discover

Model scenarios

Forecast and plan

Bi-Directional Integration Unifies

Oracle’s BI Foundation

Common Enterprise Information Model

BI SERVER

Files Excel XML

OLTP & ODS Systems

Data Warehouse Data Mart

Essbase Essbase Studio

OLTP & ODS Systems

Data Warehouse

Data Mart

+

Essbase

Ad hoc Analysis

Interactive Dashboards

Reporting & Publishing

Proactive Detection and Alerts

MS Office & Outlook

Common Enterprise Information Model

BI SERVER

ESSBASE AS A SOURCE ESSBASE AS A TARGET

Files Excel XML

BI Foundation Integration

• Seamlessly accesses financial data stored

and managed in HFM or Planning *

(*Planning with future Patch set)

• HFM and Planning data participate

in Common Enterprise Information Model

For HFM and Planning Customers

• Access to dashboards, ad-hoc query,

reporting & analysis capabilities

• Leverage BI Server’s federation capabilities

to analyze financial plus operational data

Oracle Hyperion Performance Management Applications with Complete, Open & Integrated BI

OLTP & ODS

Systems

Data Warehouse

Database Machine

Oracle, PeopleSoft, JDE,

Siebel, SAP, Fusion

Excel

XML/Office

Business

Process

OLAP

Cubes

ERP

Analytics

Performance

Management

Applications

CRM

Analytics

Industry

Analytics

Essbase BI Server Predictive Analytics

Common Enterprise Information Model

Interactive Dashboards

Reporting & Publishing

Ad-hoc Analysis

Detect & Alert

Office Integration

Search Embedded Data Integration

Mobile Scorecards Collaborate

Fusion Middleware

Share Insights and Collaborate

Third Party

Repositories CRM ERP Legacy Apps BI

Data

Sources

Enterprise Portals Composite Apps Team Spaces Dashboards

ENTERPRISE PORTAL PLATFORM

Recent

Activities

Conferencing

Messaging

Discussions

RSS

Blogs

Linking

Presence Tagging

Social

Networking

By 2013, 33 percent of BI

functionality will be

consumed via handheld

devices

Make Analytics Available Wherever You Are

Gartner

Oracle Business Intelligence Mobile

An option / feature of Oracle BI 11g

Enables iPads and iPhones to

become another 1st class BI channel

Delivers mobile BI instantly,

leveraging existing BI Foundation

NEW

Dashboards with No Rework

Building Your Own Analytics Roadmap Start Anywhere, Modular Deployment

Operational

Reporting

Interactive

Dashboards

Predictive

Analytics

Scenario

Analysis

Strategic

Scorecards

Process

Integration

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