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MARKETING AND MEDIA ACTIVITIES MARKETING AND MEDIA ACTIVITIES OF HCCZ OF HCCZ

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I. INTRODUCTION OF HCCZ

II. MAIN DOMAINS OF PUBLICITY OF HCCZ

III. MEANS & TOOLS OF PROPAGATION

IV. COMING EVENTS

MARKETING AND MEDIAMARKETING AND MEDIA ACTIVITIES OF HCCZ ACTIVITIES OF HCCZ

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2006

1994

73 members (cities, municipalities, regions, subregions) – 24% of inhabitans of the CR.

Healthy Cities, municipalities,Healthy Cities, municipalities, regieons regieons

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HCCZ MissionHCCZ Mission

QUALITY OF LIFE 2050

HEALTH2050

single conceptionsoperational

control

strategic management

HEALTH2015

strategic visions

SUSTAINABLE DEVELOPMENTQ

QUALITY OF LIFE 2015

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Local Agenda 21- the basic system of Local Agenda 21- the basic system of Healthy CityHealthy City

„LOCAL ACTIONS“projects & activities

for quality of life,health &

sustain. developmentimplementation

Community foundation

Local partnership

Community planning[inductive process]

Monitoring of conditions & impacts on

quality of life

Expert planning[deductive process]

Q

Political auspices,

public administration

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5. Strategic management(expert strategy,strategic team)

6. SD & Healthpromotion system(expert SD indicators, expert healthy plans)

1. Community foundations – local partnership(events, campaigns, system of grants and financial support)

3. Community Planning(community plan,

community indicators,surveys &polls)

4. Projects(projects storage)

7. „LOCAL ACTIONS“ for quality of life, health and SD implementation(systematic improvement, inovation)

2. Publicity, propagation HCP & LA21

(media, website)

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OBJECTIVE: Improvement of conditions for quality of life, health and SD implementation

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Balance of Implementation Balance of Implementation

Financial Resources

Management quality

Public administration> sustainable

development, health, quality of life

Subsidies & grants

EU, CZ, others

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Strategic managementStrategic management

DATAPLAN

STRATEGICDEVELOPMENT

Community Plan

Subregional &city priorities

City activitiesBudget

Regional priorities

Q

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MAIN DOMAINS OF HCCZ PUBLICITYMAIN DOMAINS OF HCCZ PUBLICITYAND PROPAGATIONAND PROPAGATION

• CAMPAINGS (6 campaigns each year)

• TOPICS OF THE MONTH (11 main themes)

• HCCZ BULLETIN (11 bulletins & 6 Special Issues)

• WORKING WITH THE MEDIA (articles, interviews, special inserts)

• MEDIA ANALYSES

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CAMPAIGNSCAMPAIGNS

• raising awareness about certain issues (smoking, transport, eco – procurement etc.)

• explaining of WHO Healthy City Project

• a good way how to say “who we are” & “what we are doing”

• make us more understandable to public

• identification (politicians, officers, public)

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CAMPAIGNS 2006CAMPAIGNS 2006

• 30 Days for NGOs – March (not this year)

• Earth Day – 22. April

• No Tobacco Day – 31. May

• Days without Injuries – 1.-11. July

• European mobility week – 16.-22. September

• Health Days – October

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TOPICS OF THE MONTH -TOPICS OF THE MONTH - 2006 2006

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MARCHMARCH 2006 2006 – Barrier - free towns – Barrier - free towns

HCP Session – 7. March 2006City of Boskovice

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APRILAPRIL 2006 2006 – Green procurement – Green procurement

HCP Session - 19. April 2006City of Vsetín

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TOPICS OF THE MONTH -TOPICS OF THE MONTH - 2006 2006

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MEANS & TOOLS OF PROPAGATIONMEANS & TOOLS OF PROPAGATION

• website www.nszm.cz • press releases• media monitoring• e-conferences, media mailing list• writing articles• seminars, workshops, sessions, summer schools• conferences• dataplan and database of good practice examples• media analyses

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COMING EVENTS COMING EVENTS

European mobility week/ Car free day16.-22. September 2006 (last year 34 members)

Conference „Transport and Technologies for sustainable development City of Karlovy Vary, 13.-15. September 2006.

•Topic of the Year 06/07 - TRANSPORTTopic of the Year 06/07 - TRANSPORT

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COMING EVENTS COMING EVENTS

Theme - LA 21 Good practice examples- 6. December 2006, Prague

- December 2006

•HCCZ ConferenceHCCZ Conference

•22ndnd Media Analyses Media Analyses

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Antonín TymHCCZ Office

E: tym@nszm.czM: 606 755 374W: www.nszm.cz

Thank you

CONTACTCONTACT