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Emily's ExclusivePhotography equipment
Introduction
My business What I do My unique selling point
Ownership
What ownership my business has Why this type of ownership over
others?
My Aims and objectives
Aim 1: To make a profit Objective 1:To review 5-10 wholesalers
throughout the year to ensure that they have product quality assurance and are providing products at the best price. By the end of august 2012 be buying products from the best wholesalers that have been reviewed.
Objective 2:To review our product pricing once every two months for the next year to ensure that we are making maximum profit from our products.
My Aims and objectives
Aim 2: To become a recognisable brand Objective 1: To create a house style for my
business, including a logo that will be linked to everything that the company is connected with ,to be produced by the end of 2012.
Objective 2: To research at least 5 different means of advertising my business, decide on the most suitable means of advertising and begin using that advertising by December 31st 2012.
Strengths, Threats and opportunities of my business.
Strengths Weaknesses Opportunities Threats
Stakeholders
Stakeholders within my business How I will be keeping my stakeholders
happy.
Market Research
Types of Research I carried out Marketing mix
Place
My location and why My customer research Competitors locations
Product
What are my products Customer research Competitor research
Price
Pricing strategies Competitor research
Promotion
Customer Research Market Research My promotion methods
Target Market
Who is my target market Why
Resources
Physical Resources Human Resources Financial Resources
Quality
Quality within my business How will I control quality Legislations
Financial Planning and Management
What Financial planning I have done Why this is important to the business
Cash Flow Forecast
Year 1 Year 2 What I have used a cash flow for What are the limitations
Profit and Loss accounts
Net profit and loss figure How I produced this figure What does it show limitations
Break Even
What the businesses break even point is
Figures I used to calculate this Rising Costs
Assets and Liabilities
What are the businesses fixed and current assets and liabilities
What does it mean
ICT
Using ICT within a business How it will effect my business
Software Packages
What software packages will I be using Why
Legal and corporate issues
Issues related to ICT
Conclusion