My home selling guide

See A “SOLD” Sign Sooner with “the SOLD man”

This booklet shows how!

Travis Parker Presents The Home Selling Guide

The Home Selling Guide

See a “SOLD” Sign Sooner with “the SOLD man”

[email protected] • 334-494-7846 • www.theSOLDman.me

Mission Statement

Our mission is to use

integrity and account

ability

to exceed our clients

’ expectations

by guaranteeing a h

assle-free real

estate experience th

rough the use of

our innovative system

s.

Welcome!



Congratulations! You’ve taken the first step towards selling your home. Thank you for choosing “the SOLD man” Group to represent your inter-ests during this important process. We understand that selling your home is a significant and often emotional event in your life. We are committed to providing you with an experience that is as positive and stress-free as possible. This guide is designed to serve as a roadmap of sorts, taking you step-by-step through the selling process, describing what you can expect, and providing you with tips for showing your home in its best possible light. If at any time in the process you have questions or would like additional information, please feel free to contact us. We look forward to working with you and providing you with the service and personal attention our clients have come to expect. Thank you for your Trust!

Travis Parker Associate Broker ABR, BPOR, CRS, e-PRO®, GRI, MRP, SFR, SRS Team Linda Simmons 334-494-7846 720-625-6081(fax)

Our Team



“the SOLD man” Group

Operations Manager

Special Projects

Our mission is to use integrity and accountability to exceed our clients’ expectations by guaranteeing a

hassle-free real estate experience through the use of our innovative systems.

Buyer Specialist

Marketing Manager

Transaction Coordinator

Travis Parker

Administrative Assistant

Listing Coordinator

Listing Specialist

Client Development

Most agents are one-man shows with limited resources, time & energy, juggling several clients with little or

no help and limited funds. With “the SOLD man” Group You get the use of the entire TEAM

LINDA SIMMONS Staff of professionals all working for you!

Research Specialist

Accounting Manager

Pre-Selling



Step 1: Pre-Selling and Inspections Our pre-selling process is designed to give you an overview of our philosophy, our marketing system, and what we plan to do to get your home Sold FAST. Throughout this process, we will:

Meet with you to fully explain our marketing system, how it works, and what we plan to accomplish.

Submit your property address to our Research Specialist, who prepares an Equity Evaluation to help us determine an appropriate list price.

Arrange a meeting with our Listing Manager, who helps prepare your paperwork, measures your rooms, and installs your lock box, and delivers directional signs.

Contact a home inspector to schedule your pre-inspection. (Optional)

Send you a pre-inspection report, and have a contractor follow up with you about items that may need to be fixed.

Schedule the Virtual Tour, which may take up to a week to complete. We will call you to confirm a date and time, and you do not need to be present for the video shoot.

Begin planning marketing materials for your home, including the full-color Home Brochure, your For Sale sign, seller business cards, and much more.

Start listing your home on various web sites, including Realtor.com, Trulia, Zillow, and over 2,000 other real estate-related sites.

Virtual Tour



One of the most important marketing pieces in our arsenal is the Virtual Tour.

We will call you to schedule a convenient day and time for our photographers to

come into your home. In order to produce the best possible tour, please:

Clean and de-clutter your home as much as possible (including kitchen

countertops) before the photo crews arrive.

Please note that you do NOT have to be present for the tour preparation visit.

Our photographers can be directed to access your home via lockbox or by prior

arrangement. Once there, they will:

Thoroughly review your home and outline all of the important features,

updates, etc.

Take professional interior and exterior photos of your home.

Please allow at least an hour for the crew to take pictures of your home. Great

photos ensure that your home is presented in its best light, and that all of its

important features are showcased properly.

Once the photographers are finished, a Virtual Tour will be developed.

The Virtual Tour is basically a short video presentation of the home.

We post the Virtual Tour as soon as it is complete, and it can be accessed 24

hours a day. It’s basically like having an open house for your home all day, eve-

ry day!

Step 2: Preparing Your Virtual Tour

Listing



Step 3: Preparing Your Listing After the tour is complete, our Marketing team picks up your home’s listing

information and posts it on over 1,000 websites. We then prepare a listing for

your home on AgentMarketing.com, where agents can leave comments about

your home after they’ve shown it. Finally, we submit your home to both the

Wiregrass and the Dothan Multi-Listing Systems (MLS). Each step in this

process plays an important role in getting the word out about your home, both to

the public and to other real estate agents.

The listing information and the details you provide are compiled into our

full-color Home Brochure. The goal of this marketing piece is to showcase

the very best features of your home, then package them in a way that helps

potential buyers remember what they loved about your home once they’ve left

a showing.

During this process, you will be asked to provide additional information about

your home, including features you would like to highlight, things that you believe

make your home stand out, and other issues to help us market your home most

effectively. We call the website “The Seller Sez” (TheSellerSez.com). This is a

GREAT Sales tool as it lets YOU, the actual Owner, “speak directly” to a Poten-

tial Buyer by writing what YOU liked about the house and the area. You can say

things that I, as an Agent, am not allowed to say.

Checklist



Listing Paperwork Completion Checklist #1

*Please ensure that you have completed all necessary paperwork and provide all documents to the Bob Cenk Group:

1._____ Seller Information Form 2._____ List of Utilities (gas, electric, etc. with monthly cost estimates) 3._____ Seller’s Disclosure Statement (optional) 4._____ A copy of the deed to your home (if you have one) 5._____ A copy of your property survey (if you have one) 6._____ A copy of your property tax information 7._____ Feature Sheet for your home 8._____ An extra house key ready to place in the lock box

*Failure to complete and submit the above referenced paperwork will result in a

delay of the marketing, listing and sale of your home.

Preparing Your Home



To ensure that your home looks its very best to potential buyers, it’s helpful to ask yourself these questions:

Exterior · Does the yard appear well-maintained? · Are the trees and bushes trimmed? · Is your lawn mowed and edged? · Is your lawn free of weeds? · Are the decks and patios clean? · Does your home need painting? · Are there any exterior holes or cracks? · Are your walks and porches clean and in good repair? · Does your roof leak or sag? · Are any roof shingles or tiles missing? · Is your chimney in good condition?

Carpeting/Walls/Ceilings · Are your carpets clean and in good condition? · Do your carpets need stretching? · Are there any pet or smoking odors? · Do your walls have any cracks or holes? · Do your walls need painting? · What about that wallpaper? · Do your ceilings have any water stains, cracks or peeling? · Do your ceilings need painting?

Step 4: Preparing Your Home for Showings

Preparing Your Home



Kitchen · Are your appliances clean and in good working order? · Are your cabinets in good condition? · Are your countertops in good condition? · Is your tile grout clean? · Is your sink stained, chipped, or in need of re-caulking?

Bathroom · Do your faucets turn off completely? · Do your sinks drain freely? · Are your toilets in good condition? · Are your shower doors clean? · Do your tubs need re-caulking? · Is your floor in good condition? · Are your vanities and mirrors in good condition?

Preparing Your Home for Showings (continued)

Preparing Your Home



Living Room · Is your fireplace clean? · Is the fireplace screen in good condition? · Are all draperies, shutters and shades clean and working properly? · Do any window screens need repairs? · Do all the windows open and close easily? · Are the windowsills clean?


· Are your doors in good condition? · Do any doors sag or stick? · Do the locks work? · Is the paint in good condition? · Do the doors seal tightly?

Preparing Your Home



Basement/Attic · Are they organized? · Are they well lit? · Are they clean? · Are the stairs in good repair? · Do the doors open and close easily? · Are there any signs of insects or rodents? · Is the exterior of the furnace and hot water tank clean?

Garage · Is it clean and organized? · Is it well-lit? · Is the floor swept? · Are there oil spots or other stains on the concrete?


Preparing Your Home



Our Office Administrator will contact you when an agent requests to show

your home. It is very important that you respond promptly to these

requests, and be as accommodating as possible. Our goal is to show the

home to every potential buyer who shows interest.

We also recommend that you leave the house during these showings.

Realtors and clients need to see the home without any added distractions,

and they need to be in an atmosphere where they feel they can evaluate

the home and speak freely. Once an agent has shown your home, you will receive feedback via

HomeFeedback.com within that same week. Please note that this timeline

is largely dependent on whether the agent responds to the request for

feedback in a timely manner. Every week, you will receive a Market Snapshot via e-mail. This weekly

report tracks the real estate activity in your immediate area, including new

listings, current listings, changes in the market, and much more. You will contacted at least once a week to discuss your home’s showings,

current market conditions, the marketing process, and to answer any

questions you might have.

Step 5: Showing Your Home

Checklist



1._____Please contact your sewer authority to see if you need a dye test. If you do, please schedule one immediately per their instructions, and let our Transaction Coordinator know when you’ve received the results of the test.

2._____Please put your directional signs out every Friday, and take them

down every Sunday. If any signs are damaged or missing, please contact our Marketing Department for replacements.

3._____Please contact your us soon as you receive your pre-inspection

report, and review the items that need attention (if applicable). 4._____Please e-mail a list of all items on the pre-inspection report that

you plan to correct. 5._____Please call our Marketing Department when you need more home

brochures or seller business cards. 6._____When a showing is scheduled, turn all lights on, open draperies

and blinds, and try to de-clutter a bit. Fresh scents from candles or scented plug-ins are also helpful, but don’t overdo it as people may think that you are trying to hide something.

Listing Paperwork Completion Checklist #2

*Once all of your listing paperwork is signed, please ensure that you have completed the below items:

*Failure to complete and submit the above referenced paperwork will result in a delay of the marketing, listing and sale of your home.

Marketing



Step 6: Our Unique Marketing Program

Our goal is to sell your home fast and for top dollar. Our unique marketing program and tracking systems help us achieve that goal, while our in-house sales and closing teams work to make sure that selling your home is a smooth and efficient process.

We pre-inspect your home to help distinguish it from the competition. This shows potential buyers that your home has nothing to hide, and that you are confident in the integrity of your home. Optional, but highly recommended.

We include a Home Warranty to distinguish your property from a majority of homes currently on the market. This warranty is a comprehensive program that protects you prior to the sale of your home, and protects the buyer for one full year after the sale. Optional, but highly recommended.

We conduct a thorough review of your home, which allows us to highlight and market all of its most important features and updates.

We provide you with professional quality photos and Virtual Tours to en-

sure that your home is presented in its very best light! We post your Virtual Tours with interior and exterior photos so that your

home can be viewed 24 hours a day. It’s like having an open house all day, every day!

We change the front photo every other week on the mls. We use our Platinum International Referral Network to generate the great-

est possible amount of buyer interest.

We price your home competitively, which helps open the market to the largest pool of potential buyers.

Marketing



We promote your home at our team meetings every week to make sure that our agents know the unique characteristics of your home and can better match your home to our pool of potential buyers with our Buyer in Waiting Program.

We market your home to every qualified buyer, including past clients, our

sphere of influence, and every other buyer in our database to give your home

maximum exposure in the marketplace.

We install a high-security computerized lockbox at your property so that

agents and clients can show your home even when you’re not there. This

lockbox automatically tracks the agents who show your home, and we then

request feedback from them once the showing is complete. When feedback

is received, we will send you the comments from AgentMarketing.com and

review these comments from the showing agents with you.

We create a full-color, spiral bound brochure, complete with photos of

your home, a link to the virtual tour, and pertinent details such as room sizes,

features, inclusions, etc. This information is also available electronically, and

can be sent to a prospective buyer via e-mail within minutes.

We use the latest technology to track agents who have recently shown

homes similar to yours. We then contact them at regular intervals to see if their buyers are still available.

With the help of our City Wide Buyer’s Agent Network, we contact all of the

top agents in your area and let them know that your home is for sale.

Our Unique Marketing Program (continued)

Marketing



Our Team Approach When the Bob Cenk Group pulls the trigger on your listing,

16 key systems are activated to get your home sold fast and for top dollar!

Listing Agreement

Signed

Marketing Dept. Develops the

Custom Marketing Plan for Your Home

AGGRESSIVE MARKETING

Begins Through MULTIPLE

MEDIA

Open House Everyday

On OVER 1,000 Different Websites,

24 Hour Talking Ads

Newspaper Ads

Home Feedback

System

Magazine Ads

Professional Photography

And Virtual Tour With Voice Over

Full Color Brochure

Marketing Dept. Writes Ads and Sales Sheets for

Your Home

2 Multiple Listing Services

Citywide Buyers’ Agent Network

In addition to providing all of the “traditional” Realtor services, “the SOLD man” Group provides

everything shaded in yellow. We truly believe in doing WHATEVER IT TAKES

to sell your home!

Travis Parker and his team of professionals personally review every property listed and every marketing plan.

Seller Business

Cards

E-mail to our proprietary network of Cooperative Agents/Real Estate In-

vestors

Direct Contact with Our List of

“Buyers in Waiting”

Internal Marketing: Our Office meets weekly to

fully brief everyone on all new listings

Platinum Referral Network

Postcards

Marketing



We invest a substantial amount of money each year on advertising in order to attract and pre-qualify buy-ers, and maintain our exclusive Buyers-In-Waiting Program. This program sends e-mail alerts to po-tential buyers notifying them of the homes we have available.

Travis Parker is one of many agents from all over the world who look to Craig Proctor and his team of internet marketing experts for advice and assistance with their web sites. That UNIQUE EXPERTISE is applied directly to marketing your home as well.

Like the full-color Home Brochure, the Seller Business Cards are designed by our Marketing Department. Give these cards to friends, relatives, and business associates to help generate buzz (and buyers!) for your home.

Our Marketing Department writes the copy that becomes the powerful, full-color Home Brochure, complete with photographs. Getting this piece “just right” is an important part of presenting your home to both buyers and other real estate agents.

Marketing



In real estate advertising, the choice of even one word vs. another may mean 4 weeks less or more on the market, or $20,000.00 added or subtracted from the buyer’s offer. If you scoured Pittsburgh you could not find a more qualified, adept real estate advertiser than Travis!

Marketing



No One Gives You More!

Superior Team Support System

4 Buyer Lead Programs

24 Hour Talking Ads

Multiple Website Exposure

Performance/Cancellation Guarantee

Buyers in Waiting Program

Hassle - Free (1 Day) Listing

Citywide Buyers’ Agent Network

REO Agent

Platinum Referral Network

Open House Everyday

VIP Builder Program

Real Area Stats

Pre-Inspection

Short Sale Certified

Premiere Showing

Reverse Offers

Text Messaging Riders

Various Videos

VetHelpingVets.com & MMRP

Marketing



Online Marketing

According to the latest NAR Profile of Home Buyers and Sellers, 94% of

potential home buyers are searching online for real estate. We list your home

on over 1,000 websites, giving you unprecedented exposure. Some of the sites

we use include:

Our “branded” website (www.theSOLDman.me), where we get hundreds of

hits per month. We use over 25 different URLs to drive traffic to this site!

Many of our URLs direct traffic to our “less branded” website

(www.Our-First -Home.com), which offers no-cost, no-obligation real

estate information, and uses NONE of the sales tactics common on so many

real estate websites. This web site helps us capture a significant amount of

buyer leads, which we convert into buyers for your home.

I have a VetHelpingVets.com website that is full of information for my fellow

present and former military Buyers and Sellers..

We focus a tremendous amount of time and energy posting your property on

Craigslist.org, in various formats and multiple times each and every week.

Craigslist gets a tremendous amount of traffic from all over the world, every

day, and has proven to be effective at generating both leads and “buzz”.

We post your home and many of our “less branded” -style advertisements on

lots of additional web sites. We constantly update these sites with new and

creative lead capturing systems, and fresh advertisements for your home.

Marketing



Online Marketing (continued)

Our marketing department spends time each and every week searching for

new places to advertise your home, so we are constantly adding value and

trying new things.

We list every one of our properties on the Wiregrass & Dothan MLS’s,

which are the primary tool that Realtors use to match homes with buyers in Southeast Alabama. From this site, every real estate agency can pull infor-mation about your home and post it on their site.

These MLS’s and their reciprocal sites are all authorized to share infor-

mation about your home, which greatly increases your home’s visibility on the web. For a little extra marketing boost, we place your home on the “top” sites so that it can be found almost immediately by buyers, anywhere on the web!

We utilize Google Pay-Per-Click, which helps us capture buyers for your

specific geographic area.

Print and E-Mail Marketing We advertise your home in real estate print publications using a 24-Hour

Talking Ad, which directly connects potential buyers to recorded information about your home. Here they can request a brochure, or even leave a mes-sage if they have questions. We follow up with all of these “buyer leads”.

“Less branded” editorial ads and classified ads are placed in various local

publications which also help to capture buyer leads.

Marketing



Print and E-Mail Marketing (continued)

We send out both “branded” and “less branded” postcards and other direct mail pieces to entice prospective buyers to contact us.

We provide you with Seller Business Cards, a unique marketing tool that you can distribute to friends, neighbors, and business associates to help generate buzz (and buyers!) for your property.

We use the latest tools for tracking and capturing buyers. Our various Buyer

Lead Capture Systems track and captures the contact information of every buyer that shows interest in your property.

Our Advanced E-Mail Tracking System sends an e-mail to every agent that

has ever shown one of our homes, including agents in our Region Wide Buyer’s Agent Network. This system tracks the e-mail to see whether the agent opens it, and whether they forward it on to any of their buyers. We even contact the agent and offer to schedule a showing, provide them with pertinent information about your home, or simply answer their questions.

We use the same e-mail tracking system with all of our buyer leads. Again,

the goal is to match your home with a buyer as quickly as possible. AgentMarketing.com allows us to see feedback from all of the agents who

show your home. This information is SO important….it really helps us to de-termine how your home is stacking up against the competition. If a price cor-rection is necessary, it allows us to quickly and efficiently notify all of the agents who have already shown your home. We send you the results and discuss them with you.

Marketing




If an agent doesn’t respond after three (3) email requests for feedback, we call and attempt to get their feedback over the phone.

Whether the feedback we receive is negative or positive, we follow up with

a call to the showing agent to make sure the agent’s opinion of the property is clear, and that they have all the information they need about your home.

We use an Equity Evaluation to determine the Fair Market Value of your

property, and create a detailed written market analysis for you and your potential buyers.

We install eye-catching “For Sale” signs with powerful lead generator riders

for special financing programs. Plus, we make it easy for potential clients to contact us by including both phone numbers and Text Riders on the signs.

We supply directional signs to help drive traffic toward your home. We do so much more than this, and the list is ever-growing and changing as

new technologies come into play! You can be sure that YOUR House is on THE Cutting Edge!!

No One Does More to Sell Your Home!

Marketing




We place an Open House Everyday sign on your home, which provides buyers with a non-threatening, no-obligation way to make an appointment to view your home. This makes your home available for viewing 7 days a week!

With approximately 300-400 Team Linda Simmons “For Sale” signs visi-

ble all day, every day, we generate more prospective buyer calls per week than typical agents generate in a year!

We contact all buyers who have recently viewed homes similar to yours

and/or contacted us about homes similar to yours in the area via our exclu-sive Buyer’s In Waiting Program. This cutting edge technology lets us know where the buyers are, and allows us to easily contact them with our latest and greatest listings.

Our VIP Buyer Program allows us to be able to contact every one of our

buyers on a regular basis with video emails, mailings and phone calls. This program is customized to fit each and every buyer’s unique home buying criteria.

We never stop looking for a buyer until your home is sold!

The Offer



Step 7: Negotiating The Offer

Once we receive an offer for your home, we will: Call you to discuss the terms of the offer, assist with any and all negotia-

tions, and offer advice on how to proceed.

Get the contract signed by both parties and pass it along to our Transac-tion Coordinator. He or she will contact you to discuss what needs to be done to close on the sale of your home.

Send a member of our Marketing Department to your home to post a

“Pending” sign.

Have our Transaction Coordinator stay in contact with you regarding all oth-er aspects of the closing process.

Either I or our Transaction Coordinator contact you a few days prior to your scheduled closing to review the settlement statement.

Attend the closing with you and help you sign your final settlement state-ment! If you are out of town, you can actually sign all of your documents in advance, and any proceeds from the sale of your home can be wired directly into your checking account . Or, you can appoint a person to sign for you. The Closing Attorney will guide you on this option.

Call you with our CONGRATULATIONS once the closing is complete and

visit with a House Warming gift!




We hope that you found our Home Selling Guide helpful. And yes, it contains a lot of information…. But we feel it’s so important to hold ourselves accountable and let our clients know exactly what we are doing to earn their business. No bragging. No empty promises. Just a dedicated team of professionals who do whatever it takes to provide our clients with a positive and stress-free real estate transaction. Please keep this guide for future reference. If at any time in the process you have questions or would like additional information, feel free to contact us at 334-494-7846. We look forward to working with you, and providing you with the outstanding service and personal attention that you deserve. In the meantime, please be sure to check out our client testimonials on the next page, where you’ll find out even more about who we are, what we do, and why we’re different….in our clients’ own words. Thank you for your Trust!

Travis Parker Associate Broker; Military Relocation Professional / Certified Military Residential Spe-cialist ABR, BPOR, CRS, e-PRO®, GRI, MRP, SFR, SRES,SRS, ACRE Team Linda Simmons 334-494-7846 (cell) 720-625-6081(fax)

Testimonials



Client Testimonials:

Sellers:

Offer in 3 days...

I’ve been most impressed with your unique approach to selling my

house. After being unsold for over 6 months with another highly re-

spected agent, I listed with you on a Thursday, we had an offer on

Sunday, and a signed contract on Monday.

-Eunice H.

We went through 3 other realtors before you because they didn’t put

forth any real effort to get the house sold.

You were able to overcome several obstacles regarding the house and

still get it sold. ….the continued contact via e-mail made communica-

tion easier.

-Donna & Robert K.

“You’ve done more than any other Agent we’ve had!!”

Paraphrased from SEVERAL Clients—even the ones

that didn’t sell, they recognized and appreciated my work!

Testimonials



Buyers:

Mr. Parker helped my husband and I buy a home in July 2013. Travis

was prompt and professional in his dealings and even checked up on

us after the fact to ensure we loved our home. We bought sight unseen

because Travis was willing to do the legwork for us. Great Realtor.

Would use again and of course recommend for your real estate needs!

-Emily L. (a former Realtor herself!)

We came to Enterprise having only 2 days to find the right house for

us. We contacted Travis and he found multiple houses for us to look at

that fit our preferred description. He was completely dedicated to find-

ing us exactly what we wanted and was able to work with our difficult

time crunch. He then worked out the paperwork while we were off on

vacation and kept close tabs with us through email. I would highly

recommend him if you are looking to buy, rent, or sell. We are going

to be moving and will be contacting him to help us rent our current

home. He is amazing!!!

- Jennifer R.

Client Testimonials:



SOLD 3rd Agent on this one

SOLD 3rd or 4th Agent to try!!

SOLD in 5 days

SOLD in 13 days

SOLD previous For Sale By Owner

SOLD BEFORE it even went on the Market

SOLD 4th Agent on it!!

SOLD to out-of-state Buyers by video




Travis Parker

Team Linda Simmons

1611 E. Park Ave.

Enterprise, AL 36330

334-494-7846

[email protected]

Documents

My home selling guide