© Global GreenTag International Pty Ltd.globalgreentag.com/wp-content/uploads/2016/04/160216... · 2016. 4. 13. · The reason for this is simple; GreenTag never compromises on standards

© 2015 Global GreenTag International Pty Ltd. V3 Approved DB 16.02.16

Cover image: One Bligh Street, Sydney Architects: Architectus in association with Ingenhoven Architects (Germany)

© Dual Harmony Pty Ltd 2015 as licensed to Global GreenTag Pty Ltd. All rights reserved. Unless otherwise specified, no part of this publication may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying and microfilm, without permission in writing from Global GreenTag at Cannon Hill, Queensland, Australia. Global GreenTag Sales contact: P 1300 263 586 Int +61 (0)7 33 999 686 F +61 (0)7 33 999 294 [email protected] www.globalgreentag.com PO Box 311 Cannon Hill QLD 4170 Australia If you print this brochure, please ensure that you use 100% recycled FSC Certified copy paper.

www.globalgreentag.com

GreenTag delivers credibility, assurance and opens market opportunities for your business.

It’s your global passport to green markets.

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© 2015 Global GreenTag International Pty Ltd. Approved : DB Issued 16.02.16 version 7

Contents Page

2. What is GreenTag? 3. Key milestones and awards 4. What is a certification mark? 5. What makes GreenTag stand out from other certification schemes?

Why certify with GreenTag? 6. Which GreenTag is for you, or is it both?

LCARate, Product Scorecards and EPDs 7. GreenRate Product Scorecard explained 8. Why should I care about certification? Does GreenTag relate to residential buildings? Do Consumers care? 9. What can be certified? How do I make the most of GreenTag in my marketing? 10. How can GreenTag reduce my marketing risk? What projects are asking for EPDs? 11. Which manufacturers are already using GreenTag certification? 13. What is the process and how long will it take?

a) GreenRate™ process 13. b) LCARate™ process 14. How is Global GreenTag recognised?

a) Building, Interiors and Infrastructure - Australia - New Zealand - South Africa - International - India - China - Singapore

b) Beauty, Health and Hygiene Products - Australia and International

c) Blue Economy and Net Positive Metric 17. Rating tools in more detail Green Star® Interiors - Australia 18. Green Star® Design & As Built – Australia 19. Green Star® Performance – Australia 20. Building Consumables: Health Hygiene, Paper 21. Infrastructure Sustainability (IS) Tool 22. EC3 EarthCheck 23. enviroDevelopment 24. Green Star® - South Africa

Green Star® Building and Interiors + HomeStar - New Zealand 25. GBCA Best Practice PVC Certification 26. Living Building Challenge® and Declare® 27. LEEDv4 28. BREEAM 29. Take the next step Want a proposal? 31. GreenTag Application: Scoping Questionnaire

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What is GreenTag?

Ecospecifier Global GreenTagCertTM is a third party, multi-criteria, consensus based and externally verified Type 1 ecolabelling program. One of the largest product sustainability certification systems in Australia and globally. GreenTag is one of Australia’s Top 100 most trusted brands and the only Certification Mark in the sector approved by the Australia Competition and Consumer Commission (ACCC), the US Patents and Trademarks Office and green building rating tools, across the globe.

Global GreenTag is ACCC Approved, one of Australia’s Top 100 most trusted brands and the only certification recognised or relevent to all key Materials credits in all rating tools in Australia, New Zealand and beyond.

GreenTag comprises two certifications systems:

1. LCA Rate™ (Life Cycle Analysis) for all products and all rating tools that engage Life Cycle Analysis (LCA) and summary LCA reporting in the form of Environmental Product Declarations (EPDs), such as Green Star®, Infrastructure Sustainability Tool, EarthCheck, LEED®, BREEAM® and EnviroDevelopment.

2. GreenRate™ for all products and all project types using Green Star®, Infrastructure Sustainability Tool or HomeStar NZ.

GreenTag is relevent to Commercial and Consumer sectors. Development of Global GreenTag was commenced in 2007 after manufacturers requested competition in environmental product certification. A strong foundation was base d on the exemplary reputation and widespread industry use of the Ecospecifier national and international databases of verified and certified products launched in 2003. GreenTag was developed with the assistance of an AUD $220,000 grant from the Queensland Government Business and Industry Transformation Incentives (BITI) program. As a Type 1 ecolabel externally verifie d to ISO 14024, GreenTag was formed with broad stake holder engagement, International Expert Panel and a National Advisory Committee constituted by 12 representatives of academia, key manufacturing industry and professional associations, Government and community organisations and continues to be overseen by these same independent stakeholder bodies. GreenTag is proud to have been the recipients of some key awards and certifications as shown below.

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Key milestones and awards

May 2010 Global GreenTag GreenRate received Green Building Council of

Australia (GBCA) and New Zealand Green Building Council (NZGBC) recognition to certify interiors products

November 2010 Externally certified to ISO 9001 Quality Management System. October 2011 Global GreenTag LCARate recognised as the preferred certification

program for the EC3 Global EarthCheck Hospitality certification program.

January 2012 Global GreenTag approved as a N ational Certification Mark (CertTM) by the Australian Competition and Consumer Commission (ACCC).

February 2012 Ecospecifier Global GreenTagCertTM program license d to Global GreenTag Pty Ltd for operation in Australasia.

March 2012 Global GreenTag LCARate recognise d by GBCA for certification of post consumer recycled materials credits

May 2012 Commenced operation of ISO 14025 compliant GreenTag Environmental Product Declaration (EPD) & Product Cate gory Rules (PCR) Development Program.

December 2012 Global GreenTag EPD Program recognised by BRE in UK for BREEAM International Tools

March -October 2013

Awarde d the National Banksia Sustainability Aw ard for Built Environment in Australia & QLD Premiers Sustainability Award.

May 2014 Commenced negotiations with USGBC re recognition in LEED v4.

June 2014 Recognised by the South African Green Building Council.

July 2014 Joint ventures established in South Africa and Malaysia.

August 2014 Externally verified as an ISO 14024 compliant Type 1 Ecolabel.

August 2014 GreenRate Recognised in new GBCA Design & As Built Tool to certify ALL building products.

August 2014 Adopted compliance with new ISO 17065 'Conformance Assessment Bodies'.

September 2014 Signed Joint Venture MoU with Malaysian Green Building Confederation.

October 2014 Commenced negotiations with Indian Green Building Council for recognition.

October 2014 Commenced negotiations with Singapore Building Construction Authority for recognition.

December 2014 Recognise d by Malaysian Government for certification of Malaysian Green Technology Corporation MyHIJAU Label for tax exemption.

Jan & March 2015 Recognise d by GBCA for Green Star® ‘Interiors v1’ and ‘Performance v1’ ‘Sustainable Products’ and Consumable & Refurbishme nt Materials’ credits. Introduced GreenRate LBC Certification

December 2015 Recognise d as on of Australia’s Top 100 Most Truste d Brands by Architecture and Design Magazine Readers.

February 2016 Introduced GBCA Best Practice PVC Certification.

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What is a Certification Mark? A certification mark (designate d by CertTM, CM or CTM is different to the plain TM or R mark you usually see on products. Certification Marks are recognised within the le gislative framework of a country to approve a certification body to operate a formally license d certification scheme. This means you are able to market the health and environmental quality of your product based on the approve d Standard without risk of running foul of Consumer Law requirements. The awarding of a certification mark indicates that the responsible Government body has reviewed the Scheme Standard, its operation and the qualifications of its Auditors.

What makes GreenTag stand out from other Certification Schemes? The reason for this is simple; GreenTag neve r compromises on standards. This means commercial accre ditation programs trust and recommend us. Don’t take our word for it, GreenTag was recently voted one of Australia’s Top 100 trusted brands and is the only approved product rating Certification Mark approve d by Australia Compe tition and Consumer Commission (ACCC) and green building councils worldwide, and recognise d by many rating programs in Australia and globally. No other scheme is a one stop shop, certifying products with widely recognised schemes including GreenTag and GBCA Best Practice PVC and using life cycle analysis to rate products and producing Environmental Product Declarations as part of the reporting process. No other scheme is in effect a one stop shop…once GreenTag certified you need nothing else!

‘The GBCA recognises the importance of independent, well -governed third party certification schemes such as Global Green Tag to verify best practice, improve procurement processes and contribute to green fitout, building and community ratings and sustainable places for everyone.

Global Green Tag Green Rate is already recognised within the Green Star rating tools and industry collaboration with GBCs and third party certifiers can help to reduce environmental impacts across the Asia Pacific and beyond.’

Romilly Madew, Chief Executive Officer, Green Building Council of Australia

Other features of GreenTag include:

• Clear fee structure and no ongoing royalty payments;

• Australia’s Leading Ecolabel and the only one providing LCA reporting (EPDs);

• Widely recognised within all key sectors and one of Australia’s most trusted brand;

• Allows you to easily differentiate your product and build brand trust in the marketplace;

• Enables easy communication of your product sustainability credentials;

• Easy-to-understand and distinctive point-of-sale and product swing tags;

• Transparent and robust;

• The only certification mark accepted across multiple market platforms;

• Recognised by the green building councils of Australia, New Zealand, UK and South Africa;

• LCARate is the only Life Cycle Analysis (LCA) based product certification and rating system globally;

• Independently verified and third party certified;

• Multi-Award winning;

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Why certify with GreenTag?

‘The GreenTag program is one of Australia’s most respected environmental certifications’

The Laminex Group.

We understand that deciding on which certification scheme is ‘best’ for your organisation and product is difficult and we also know that you need all the relevant information to mount that business case. So in the following table, we have highlighted those benefits that have made GreenTag unrivalled in the market. GreenTag gives your customers the confidence to trust your green product claims. There is nothing more effective than having a trusted ecolabel say that your claims are true. What are the benefits of GreenTag?

Market Leading Trust Mark • GreenTag is the Trust mark of choice by market leaders with

many lower quality products unable achieve certification; • GreenTag is aspirational for many brands and products; • Achieve GreenTag certification and you automatically become

a market leader in your category and industry; • GreenTag has deep market credibility and a quality global

reputation that will benefit your products. Global Leader • GreenTag’s unique Life Cycle Analysis basis and EPD reporting

is the future of project and product assessment; • GreenTag Certification future proofs your business.

Knowledge of Green Building & Infrastructure Certification Processes

• We know the global green building and Infrastructure certification processes, so you don’t have to;

• We understand all the credits, materials, measures and processes. We reduce all that confusion and complexity.

Automatic Market Entry • GreenTag certification allows automatic entry to green commercial, infrastructure and some residential building markets.

Market Differentiation • GreenTag certification provides clear differentiation between lesser quality products and imports;

• Trusted and well known POS and brand; • Also identifies areas for improvement.

Financial Benefits • GreenTag adds another quality dimension to price only negotiations. With the potential to increase market share, price and return on investment;

• GreenTag also has a transparent low cost to certification. The certification fee is set with annual renewals for three years.

Efficient and Clear Process • The GreenTag certification process is: o Easy to follow and transparent; o Robust and thorough; o Partnership approach to compliance; o Independently verified and certified;

• Certification lasts three years (renewed annually). New Marketing Opportunities

• Tailored marketing programs allow you to targe t building and infrastructure projects aiming for green building certification;

• Receive preferential treatment over uncertified products; • GreenTag works with you to become your partner via GreenGo

and Green Product Guides.

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These benefits justify your motivations to enter the green product category and use GreenTag as your passport to new markets.

Which GreenTag is for you, or is it both? “I have been involved in many LCA projects in my time at Visy and am yet to find a peer-reviewed LCA with so many indicators at such a cost effective price. The great labeling, certification process and marketing benefits could be seen as an added bonus,”

Visy Recycling

The Two GreenTag Schemes have different purposes

Both LCARate and GreenRate address different types of credits in different rating tools – and some products require both certifications – we can help you clarify which is best for your product!

GreenTag LCARateTM, Product Scorecards & EPDs Our Immediately identifiable Green Tag Trust M arks give you more than just logos on your marketing material. Our tiered certification marks indicate whether your product is Platinum (world leading), Gold (excellent), Silver (very good) or Bronze (very good) quality. These marks are based on a weighted average of our six sustainability assessment criteria to produce a GreenTag EcoPOIN T score. This scie ntific process clearly indicates your product’s performance across the assessment criteria giving your customer’s clear sustainability product performance indicators. Products that fail to achieve Bronze, will not receive GreenTag certification. Products that achieve all but Platinum ‘world leading’ are provided with areas for improvement. See the following page for an explanation of the Product Scorecard and what it shows. LCARate certified products also are provided with an Environmental Product Declaration (EPD). An EPD is a summary Life Cycle Assessment report produced in accordance with ISO 14025 and ISO 21930 if required for LEED® projects. EN15804 compliant EPDs can be produce d also and we can also liaise with the Australasian EPD Program should you wish to register your EPD for recognition outside Australasia.

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GreenTag GreenRateTM

GreenRate provides Level A, B and C Certification recognised in the Green Star®, Infrastructure Sustainability and HomeStarNZ® rating tools for Sustainable Product and Materials Calculator credits. It is not LCA based and is able to be certified more quickly than LCARate. GreenRate LBC also verifies compliance to the Living Building Challenge ‘s Red List (although is not recognised by ILFI.

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Why should I care about certification? Most commercial organisations have environmental and social sustainability policies, with many being recognized for their environmental performance. So more and more supply chains are being asked not only to report on their performance, but also develop eco products, particularly those in the green built environment who rely on environmental rating tools. And you can’t get recognition within many of these tools without having a recognized third party certification. Even if your custome rs are not engage d with a rating tool process many major commercial organisations are responsive to the increasing ethical demands of shareholders and consumer demand for be tter environmental and transparency outcomes. Most organisations now publically report their corporate social responsibility and environmental achievements in order to enhance shareholder value and maintain their social licence to operate. The global ‘State of Sustainability Review 2014’ reveals double and triple digit growth across the majority of certification initiatives surveyed. The markets for certified green products is growing, is not a fad and consumers need to be able to trust certification marks and that what they are measuring is true.

Does GreenTag relate to residential buildings? GreenTag was designed to support consumers and professionals to make easier and more robust decisions about their building and interiors purchases and specifications. GreenTag is as relevant in the residential sector as any other sector. It is recognised by various multi-residential and single dwelling rating tools. GreenTag makes it simple to compare two like products; which one is healthier and more ecologically and socially sustainable.

Do consumers care? A surprising large section of the community do care. In fact its nearly 10% of the population w ho say they would prefer to buy health and environmentally preferred products. These ethically minded consumers and professionals form part of the LOHAS (Lifest yles of Health and S ustainability) consumers referred to by the New York Times as ‘the biggest Market you’ve never heard of’. According to the Mobium Group it comprises a cross-market mix of Baby Boomers, Gen X , Gen Y and Millennials that base their purchasing on their values. In Australia alone it’s a multi-billion dollar market. They want to buy sustainable and healthy products, but they so mistrust manufacturer claims because of the overuse of ‘Greenwash’ that they don’t know how to buy and are frustrated in their attempts. This explains the ‘Green Gap’ in the surveys you’ve seen about the large percentage (approx 90%) of people who say they want to buy green, yet don’t. They are looking for trusted advisors. Mobium’s Australian research shows that third party certifications like GreenTag are the single biggest way to close the ‘Green Gap’ in purchasing.

‘Consumers and Professionals alike are look ing for reliable, trusted information to assist their decision-mak ing. GreenTag is that trusted and familiar source’

David Baggs, CEO and GreenTag Program Director

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What can be certified? Any product – as long as it complies with the GreenTag Standards’ requirements, from:

• All construction, interiors and infrastructure products; • flooring to furniture, • health, beauty and hygiene products, • cleaning products and systems; • stationery and promotional items, • paper and packaging, • fabrics and textiles, • mattresses and bedding, • uniforms and fashion, • food and beverage containers and • commercial consumables.

There are over 900 GreenTag products under certification and being used in buildings and offices all over the world. However we currently choose not to certify food. If you want to certify a product not on this list, please contact us, the probability is that we can help.

How do I make the most of GreenTag in my marketing? With the terminal distrust of manufacturer claims within professionals and consumers, and the widespread professional recognition of GreenTag as a Trusted Advisor, GreenTag certification will help your brand be more successful no matter how big or small it is. The more you promote your GreenTag certification the more successful it will be for you. To maximize your marketing impact, use GreenTag as the lead benefit of your product. By promoting GreenTag you are leading with credible independent cre dentials, something that is much harder to achieve in traditional product marketing. If you have LCARate Certification, make sure you tell people about it and your EPDs. Also it is important that you educate your sales and marketing team on GreenTag so that they can correctly speak authoritatively about how projects apply for credits or points within the various building, interiors and infrastructure accreditation schemes. We also provide marketing opportunities. GreenTag also highlights your products in our GreenGo market connect program. Your products will be featured on globalgreentag.com, in our social networks, on ecospecifier.com.au, and other partner sites. Incorporating GreenTag into your own product and social marketing executions also reinforces the relationship and benefits. Our GreenTag Partner, BCI Australia is also useful to help you create warm leads for your marketing teams by accessing project te am details for projects using the Green Star® feature in their BCI LeadManager service. Their Architectural Information Services (AIS) gives product manufacturers the opportunity to interact face-to-face with architects, inte rior designers and specifiers through a series of high impact events.

http://www.bciaustralia.com/products/bci-leadmanager/

http://www.aisaustralia.com/

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What Projects are asking for EPDs? In today’s carbon constrained world, aware ness of the importance of reducing the climate impacts is becoming a key focus of major projects. Many of these projects are choosing to elect to use rating tools and credits that require whole project LCA of the entire project. These credits compare the LCA impacts of the project as specified to a standard specification of a benchmark project and scores are provided for be tter than 20% and be tter than 30% improvements. To be able communicate your product benefits consultants will increasingly be asking for your product EPD. ‘EPDs form the language required by Life Cycle Impact Reduction credits and rating tools.’ Major projects like Lend Lease’s Barangaroo in Sydney, the King’s Park development in Perth and many others are now requesting EPDs from materials suppliers. Currently approximately 20% of projects using the new generation Green Star® tools are employing the LCA credit.

How can GreenTag reduce my marketing risk? GreenTag makes marketing your products and their performance intuitively simple. It now relates to all Green Star new build and interiors projects for all buildings types. That said, any organisation marketing their green credentials and products needs to comply with the Consumer Law green marketing guidelines and this is where GreenTag gives you a decided advantage. GreenTag becomes the proof that your claims are correct, provided we have approve d the wording in advance, we will stand behind the claims. Your marketing risk is also reduced by making your clients’ jobs easier and project management more efficient by promoting your GreenTag Certificates and EPDs. One single pdf is all they need to provide the evidence they need to comply with rating tool compliance.

Net Positive GreenTag is the world’s first product ‘net positive’ metric. Manufacturers and Projects looking to me asure how much a product ‘puts back’ can use their GreenTag EcoPOIN T score to measure how much positive contribution any product is making in key sectors such as Greenhouse Gases, Biodiversity and Toxics. Hint: look for a negative EcoPOINT score.

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Which manufacturers have already engaged GreenTag certification? These companies have been identified as market leaders because they have GreenTag products. Can you afford not to have your products certified?

Below is the latest selection of organisations with GreenTag products certified and under certification.

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What is the process and how long will it take? Once you have the completed application process and all your product documentation and answered subsequent questions, the process only takes 4-6 weeks for GreenRate and 4-6 months for LCARate (this is a more in-depth process). Below are the two different process flow s. At each stage we keep you posted on how your application is going and let you know immediately if there are any issues.

GreenRate Process Application 1: The applicant requests and completes the GreenTag Scoping Questionnaire and GreenTag provides Initial Conformance Assessment indicative of feasibility of Approval and prepares proposal. GreenTag Proposal: Is provided, accepted by Applicant and invoice requested by Applicant. Invoice is pre pared and issue d by GreenTag along with Information Request and Declaration templates and data gathering instructions. Application 2: Payment received and comple ted Declarations, Agreements and Data Requests submitted digitally in accordance with detailed Guidelines provided at invoice stage. Submission Review: Continues until Applicant notified all questions answered and all data is complete. Remote and Onsite Audits: Where feasible remote audit is undertaken. Onsite & international audits are undertake n by major International Audit Partners such as SGS, DNV and Bureau Veritas, f rom one of nearly 2000 local offices in the country of audit. The Auditor undertakes the onsite audit to GreenTag detailed brief. Conformance to GreenTag Standard confirmed: Licensed Marks & Certificate prepared and Draft Product Assessment Report (PAR) provide d for Applicant approval. Once Applicant has approved the PAR and all GreenTag Licensing signed off, and Customer Survey completed, Certification Marks, Graphics and Certificates are issued with ‘GreenTag Style Guide’ and ‘Rules for Use of the Mark’. Audit & Surveillance cycle: Audit cycle is every fourth year, but surveillance is annual, spot declarations required if changes made or detected by GreenTag. GreenRate Assessment Time: Once all data is submitted and confirmed to be correct and complete by Project Certifier, GreenRate Certification can be completed within 4-6 weeks. In extreme circumstances this may be able to be reduced on request.

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LCARate Process Is the same as the GreenRate Process except for the following: Application 2: Applicant must also submit full description of manufacturing process and gather de tailed manufacturing data on resources used to manufacture a functional unit (e.g. unit, Kg, tonne, or m2 basis). In LCA terms this is called ‘Gate to Gate’ LCI Data Submission. On submission data is reviewed by GreenTag Certifier, questions submitted and further data received for review. Review continues until Applicant is notified all questions answered and all data is comple te. Life cycle inventory (LCI) development: Consultants prepare LCI for use in the LCA and provide EPD for peer review. Once Peer Review is complete and submitted to GreenTag, Audit is commissioned if required. Remote and Onsite Audits: Remote audit/s are undertaken in conjunction with onsite audits either by GreenTag RABQSA Senior Lead Auditor or by major International Audit Partners such as SGS, DNV and Bure au Veritas, from one of nearly 2000 local offices in the country of audit. The Auditor undertakes the onsite audit to GreenTag detaile d brief. Where Applicant alre ady has audited LCA data an additional audit may not be required. Conformance to GreenTag Standard confirmed: Licensed Marks & Certificate prepared and Draft Product Assessment Report (PAR) and EPD provided for Applicant approval. Once Applicant has approved PAR and EPD, all GreenTag Licensing requirements are signe d off and Customer Survey completed, Certification Marks, Graphics and Certificates are issued with ‘GreenTag Style Guide’ and ‘Rules for Use of the Mark’. International Use of GreenTag LCARate and EPDs: LCARate certification can be used globally if the Mark is recognised. If ISO 14040 and ISO 14044 LCA or ISO 14025 EPD compliance is required, region specific transport, energy, ISO 21930 compliance and peer review may be require d (e.g. by LEED, BREEAM, DGNB etc.). This will be subject to further quotation on request. LCARate Assessment time: LCARate takes 4-6 months from competed information provision by Applicant.

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How is Global GreenTagCertTM recognized?

‘Performing carbon and whole of LCA on materials used in construction and operations, GreenTag helps connect the dots for EarthCheck ’s tourism asset owners by mak ing LCA audited products easier to access and understand.’

EarthCheck

Commercial and residential building The commercial green built environment is being led by members of the World Green Building Council. Many of these GBCs administer voluntary environmental building rating systems award points or credits to projects using green certified products. Some GBCs also administer residential rating systems. Australia In Australia, the Green Building Council of Australia (GBCA) administers a national building rating system called Green Star®. Rating tools assess the environmental sustainability of building projects at the design, construction and as built phases (Green Star®- Design & As Built), operational phase (Green Star® – Performance) and interior fitout (Green Star® – Interiors). GreenRate is recognised to certify all products in all projects under the following Green Star® rating tools and their respective ‘Sustainable Products’ credits:

• Interiors v1.0; • Design and As Built v1; and • Performance v1.

It is also recognised under the Legacy Tools’ Materials Calculator credits relating to furniture, flooring, cleaning products and assemblies as well as VOCs and Formaldehyde Reduction credits.

The range of Legacy tools deal with Interiors and Interiors components in commercial offices, education, multi-unit residential, public buildings and health projects. GreenRate certification contributes to a number of credits relating to furniture, chairs, workstations, tables, storage, flooring, walls, partitions and ceilings as well as VOCs and Formaldehyde Reduction credits. These older tools finish use on 31st December 2015. Life Cycle Impact s credit in new Interiors and Design and As Built rating tools. In the case of the newest tools, Interiors v1.0, the Life Cycle Impacts credit is an alternative pathw ay to the ‘Sustainable Products’ credit and entire Materials Section respectively. In the Design & As Built v1.1 rating tool it can be used in addition to the Sustainable Product credit. Projects that adopt this credit (e.g. Lend Lease’s Barangaroo) will require products with Environmental Product Declarations (EPDs) such as those produce d by GreenTag’s LCARate program.

GreenTag’s LCARate EPD reporting is compliant for all Green Star® base building and interiors projects.

There are a number of key projects but one that highlights the innovative approach and commitment to high environmental standards is the AU$ 6.0 Billion, Lend Lease Barangaroo project, in Sydney. Lend Lease is specifying GreenTag certified products for the Barangaroo project. The Infrastructure Sustainability Consortium (ISCA) of Australia’s ‘IS’ Tool recognises both GreenRate and LCARate certification in the Materials credit for ‘Environmentally Labelled products and supply chains’. There are currently $15.5 billion worth of projects undergoing certification in this rating tool. ‘

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The Urban Developing Institute of Australia’s (UDIA) enviroDEVELOPMENT tool recognises the use of specific materials used in commercial and major residential projects. GreenTag is recognised for various cre dits and for the comparable LCA performance of products in the Materials Alternative Pathway credits. EC3 Global’s EarthCheck certification program operates in Australia. LCARate is EarthCheck’s preferred certification system. New Zealand The Green Building Council of New Zealand administers the commercial building rating system, Green Star®, and the domestic dwelling certification tool, HomeStarNZ. Both of these rating systems automatically accept the GreenTag certification marks so that projects using GreenTag receive maximum available points for the level certified. The ISCA IS Tool and EarthCheck also operate in New Zealand. South Africa The Green Building Council of South Africa (GBCSA) administers over 100 projects undergoing Green StarSA® certification in South Africa and affords the same benefits as GreenTag in Australia and New Zealand in South Africa. Different combinations of GreenRate and LCARate Certifications have been recognised by GBCSA to their LEVEL A, B or C, for 100%, 85% and 75% of Sustainable Product credits score respectively. GBCSA is also working with 5 othe r countries in Africa to extent Green Star SA® throughout the continent. Global GreenTag has establishe d a local operation in South Africa and an African National Advisory Committee for localization of the GreenTag Standard. International The BRE Environmental Assessment Method, BREEAM International rating tool is in the UK and over 40 countries. BREEAM International is administere d by BRE and acknowledges GreenTag’s Environme ntal Product Declarations (EPDs). The US Green Building Council (USGBC) administers Leadership in Energy and Environmental Design, LEEDv4 rating tool and GreenTag EPDs enhanced ISO 21930 compliant EPD service supports this commercial building rating system. There are LEED certified projects in over 134 countries and with 15,000 certified and 35,000 registered projects worldwide. EC3 Global’s EarthCheck certification program operates in Australia and over 70 other countries. LCARate is EarthCheck’s preferred certification system. GreenTag also operates the GreenTag LBC Certification program to assist practitioners comply with the International Living Futures Institute’s Living Building Challenge program and can provide Declare® label Assessments on request.. Singapore The Building Construction Authority (BCA) operates the Green Mark building rating scheme and is currently evaluating GreenTag for recognition. Malaysia The Malaysian GreenTech Corporation, under the auspices of the Malaysian Government’s Ministry of Energy, Green Technology and Water has aw arde d verifier status to GreenTag. All GreenTag’s LCARate and GreenRate certifications qualify recipients for registration of GreenTech’s MyHIJAU (MyGREEN) label once it is operational. This is potentially significant for manufacturers w ho export to Malaysia as the MyHIJAU label on a product qualifies end purchasers for up to a 100% income tax deductibility. This will provide products with a major cost advantage compared to conventional products. Global GreenTag Sdn Bhd is the local operator of the GreenTag System in Malaysia.

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Other sectors Beauty, Health, Hygiene & Cleaning Product Markets International GreenTag also certifies be auty, health, hygie ne and cleaning products and is recognised by EarthCheck and ACCOR South Pacific Hotel Group purchasing processes. GreenTag certifie d cleaning products are recognise d in the Green Star® Performance tool’s ‘Consumable Materials’ credit.

'GreenTag really has been fantastic for us…it has gained access to, and won projects for us that wouldn’t have happened otherwise'

TAG a Bolon Partner

Securing GreenRate certification has translated into increased sales as customers choose Armstrong ceiling products which meet the Green Star criteria. We see this trend continuing as the demand for high-performing sustainable buildings grows in the coming months and years.’

Armstrong Ceilings

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Bottom right: One Bligh Steet, Sydney Australia Dexus Property Group

GreenTag and rating tools: the detail

Green Star® Interiors The Green Building Council of Australia’s new Interiors v1 rating tool now encompasses all interior fitout projects and products. GreenTag GreenRate: The new GBCA Green Star® Interiors V1.0 rating tool Sustainable Products credit recognises GreenTag GreenRate for all interiors products for all project types. GreenTag GreenRate has 44 approved schemes relating to existing and Interiors v1.0 tool:

• 28 Level A schemes 100% of Credit Points

• 8 Level B schemes and 75% of Credit Points

• 8 Level C schemes 50% of Credit Points

The other GBCA recognise d schemes have, at most, 1 or 2 Level A or B schemes, some have only 1 Level A or B and some only 1 Level A scheme. Only Level A Certified Products will achie ve full points under the new ‘Sustainable Products’ credits and Legacy tool Materials Calculators. For projects already registered under the Legacy tools being phased out, all levels yield 100%. This makes GreenRate the most flexible at recognizing your product achievements in ecological, health and social sustainability in the process of being certified against relevant Green Star®* Materials Calculators, IEQ credits for VOC and Formaldehyde Minimisation. LCARate EPD reporting is compliant for all Green Star® Interiors projects under the new Green Star® Interiors v1.0 rating tool’s ‘Life Cycle Impacts’ credit. LCARate is also recognised for certification of Post Consumer Recycled Content Credits in relevant old tools. The two projects pictured here are iconic examples of 6 Star Green Star (equivalent to LEED Platinum) projects with interiors that make a substantial use of GreenTag certified products. Top right: PIXEL Building, Melbourne Australia Grocon Constructions Studio505 Architects

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Green Star Design & As Built: The Green Building Council of Australia’s Design & As Built v1.1 (D&AB) rating tool also now covers all base build construction types in a single tool.

The tool also introduces: i. ‘Sustainable Products credit’ and GBCA recognised

third party certification relevance to all construction products; and

ii. a whole of project Life Cycle Impacts credit that uses LCA to assess the whole project .

The new ‘ Sustainable Products’ Cre dit uses a ‘Sustainability Factor’ to recognize differential credit points for heightened transparency and improve d sustainability via recognised third party certification. Green Star® Design and As Built rating tool’s ‘Sustainable Products’ credit recognises GreenRate™ for all products and all projects. All levels of GreenRate are recognized. Product EPDs are also recognized, with LCARate EPDs compliant with the credit requirements. LCARate EPD reporting is compliant for all base building projects under the new Green Star® - D&AB rating tool’s ‘Comparative Life Cycle Impacts’ credit. The D&AB rating tool also ensures buildings being rated must proceed to ‘As Built’ certification to obtain certification, hence increasing t he like lihood that certifie d products relied on at t he applic ation stage w ill be ones used in actual project.

Sustainable Product Credit: Relevant Product Examples

Sustainability Factor Level A- 100% Level B - 75% Level C - 50% EPD- Specific 50% EPD - Generic 25% PSP 50%

• Access Floors • Blinds • Sunshades • Glazing & Windows • Facades & Cladding • Waterproofing • Adhesives & Sealants • Grouts & Levellers • Carpets and Tiles • Furniture • Finishes, Fitments & Joinery

• Sanitaryware & Taps • Structural Products (excl.

Steel & Concrete) • Doors and Hardware • Insulation • Pipes & Ducting • Plant & Equipment • Lighting & Controls • Ceilings etc. • Walls & Partition

‘The significance of the ‘Sustainable Products’ and the alternate ‘Life Cycle Impact’ credit in the Interiors v1 rating tool is that they are worth a massive 19 credit points…(3 points in D&AB)

.this is so large projects will not be able to ignore these credits…

So as a manufacturer, if your product is not certified or does not have an EPD, your sales team will definitely be on the back foot when attempting to sell to Green Star® project teams.’’

David Baggs

GreenTag CEO & Program Director

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Green Star® Performance –Existing Buildings Operation Ratings The new Green Star® Performance v1 tool is a new conce pt, a break aw ay from existing tools, it is intended for established buildings at all levels of performance as a new low cost way of improving their long term performance via rating tool certification. New Credits and new categories of relevant certified products will allow GreenTag to support a whole array of new products. Existing buildings are rated from 1-6 Stars thereby encouraging all buildings to participate and dramatically expanding the range of certified product options for major consumable, maintenance and refurbishment products. The ‘Building Refurbishment’ credit recognises all refurbishment products certified by GreenRate. The top 3 products by value in any refurbishme nt project can achieve a share of the cre dit points base d on their percentage share of the project budget and their level of certification. For the first time Green Star® Performance rated buildings can opt for a Green Cleaning credit that requires certified cleaning products.

GreenTag’s Cleaning Product Standard is recognised to certify products under this credit.

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Consumables: Health & Hygiene As an LCA based certification system, Global GreenTag is a Standard with high levels of additional rigor when it comes to health and eco-toxicity issues, which apply across all sectors. In some instances, sector specific standards are required to ensure higher performance requirements are in use for critical applications such as ‘on skin’ application. In addition to Building and Hospitality Sectors, the Global GreenTag Standard already relates to many other product sectors such as: The most recent standards introduced by Global GreenTag are: Personal Products This standard sets out the standards for health, beauty and hygiene products including:

• sun protection, • cosmetics and skin care, • hair, eye and nail care, • baby care • dental care products; as well as • men’s care • aged care products.

The Apelles Range of shower amenities and skin care products by Vanity Group (Sydney, Los Angeles, Shanghai, Dubai, Singapore) and the DWS range by BUN ZL Outsourcing (International) are the first ranges to be certified under this new standard. Cleaning Products In response to green building council requirements for Certified Cleaning products and consumer concerns about how to know what products are truly he althy and environmentally preferred, Global GreenTag Cleaning Product Standard sets out the requirements for a wide range of cleaning products including:

• cleaners and detergents; • sanitizers & disinfectants; • enzyme based products; • wipes and scourers; • microfibre systems; • mechanical equipment; • activated water cleaners; • air fresheners • sanitary paper

The GOJO International Purell brand of hand sanitizers is the first hygiene range to be certified under this new standard.

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Infrastructure Sustainability Tool The Infrastructure Sustainability Council Australia’s (ISCA) ‘IS’ rating tool certifies some of Australia’s and New Zealand’s largest and most prestigious infrastructure projects. It currently has over $15.5 billion worth of projects undergoing certification. The IS Tool certifies projects like:

• Elizabeth Quay, a 10 Ha residential

and commercial mixed use

development in downtown Perth;

• North West Rail Link- $8B project

with 15kms of rail tunnel and 8 new

stations in Western Sydney;

• Wynyard Walk- new pedestrian

tunnel from Wynyard Station to

Barangaroo in Sydney;

• City Rail Link – Auckland a

NZ$2.4B project.

• Auckland Airport – Operations.

Infrastructure is not just about pipes, roads and railways, it also includes associated facilitates such as retail precincts, pedestrian areas, landcaping, lighting, energy management, carriages and even public area furniture. It has 2 materials credits, one life cycle based and the other relating to ecolabelled products. Both GreenTag certification schemes are recognised by the IS tool.

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enviroDEVELOPMENT™ enviroDEVELOPMENT was de velope d by the Urban Development Institute of Australia (UDIA) originally for greenfield developments, but recently has been use d by nume rous major comme rcial projects including office buildings. With over 50 major projects certified across Australia, enviroDEVELOPMENT has the unique requirement for documentary evidence to be provided by the final builders of the projects to ensure that materials on which the rating has been based have been actually use d on the projects. The credits that recognize GreenTag are: Urban Ecology Urban Heat Island impacts: Urban He at Island reduction products under cre dit 1.4.2 for heat reflective products such as: • roofs;

• roof coatings,

• pavers;

• paving paint; and

• green roof components etc.

Environmentally Responsible Materials Roads, Services, Hard landscaping, Structure, Envelope and Linings, Furniture Fixtures, Equip and Finishes: GreenTag certifies credit category relevant products against the specific thresholds re quire d by C redits 4.1.1-4.1.8 for various supplementary cementitious materials and products with recycled materials content including:

• concrete, aggregates and asphalt;

• PVC, concrete and plastic pipes;

• hard landscaping including park furniture;

• steel, precast panels and bricks;

• aluminium window frames;

• window glass;

• gypsum and paper in plasterboard;

• carpets and underlays;

• furniture, fixtures and finishes; and

• equipment.

Carpet: Credit 4.1.8b) Products with GreenRate Certification i.e. Levels A, B or C will also meet this credit.

Materials Element Alternative Compliance: Products with a GreenTag LCARate LCA and GHG EcoPOIN T score of better than 0.8 demonstrate compliance with this credit.

Emissions: All GreenTag Certificates can be use d as evidence of low emission products for the re quire d supporting documentation of this credit.

Leighton’s Brisbane Green Square Project is enviroDevelopment’s 50th Certified Project

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EC3 EarthCheck EarthCheck is the leading benchmarking, certification and environmental management program used by the travel, tourism and hospitality industry including projects like hotels, restaurants, conference and exhibition centres, airports, tourism venues etc.. EarthCheck certifies more than 1300 travel and tourism venues in over 84 countries including companies such as ACCOR Group and Melbourne, Sydney, Adelaide and Brisbane Convention and Exhibition Centres, Taj Hotels, Sandals, Rydges, Langham Hospitality Group, Banyan Tree, Angsana, Intercontinental, Park Hyatt and Emporium Hotels. LCARate is the preferred certifier for EarthCheck and its ‘Green Product Guide’ housed on the Sustainable Tourism Online Portal and offering building, interiors and operations products including:

• Construction & décor

• FF&E

• Cleaning and Sanitation

• Linen & Bedding

• Room amenities etc.

If your product relates to any hospitality venue or program, this exciting opportunity opens access to real decision makers in this vibrant sector.

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Green Star® South Africa The Green Building Council of South Africa (GBC SA) Interiors v1.0 Rating Tool recognises different levels of GreenTag GreenRate and LCARate to GBCSA LEVELS A, B and C.

Green Star® New Zealand The New Zealand Green Building Council (NZGBC) recognizes GBCA recognized certif ication programs including GreenRate.

Green Star NZ® Tool

Green Star NZ ® GreenTag Relevant Credits

Materials Calculator A Furniture

Materials Calculator B Walls , Partitions & Joinery

Materials Calculator C Flooring

Insulation VOCs Floor Coverings Ceiling Tiles

MAT-9 Floor Coverings

Office 2009

Industrial 2009 Office Interiors 2009

Education 2009

Non-Carpet Floor Carpet

Office V1

HomeStar® New Zealand Auckland City Council and the New Zealand central government have stated their intention to get 39,000 houses to achieve 6 HomeStar before 2018. Christchurch meanwhile, also has a 6 Homestar (60 points) target written in to their Draft District Plan. Points are awarded where there is a selection of eco-preferred and responsibly sourced products certified by a recognized certification program including GreenRate and LCARate. Certification relates to any part of 13 construction systems: foundations, floor slab, frame, walls, roof, drainage, insulation, windows, ceilings, floor coverings, finishes (paints) and joinery (kitchens and bathrooms).

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Best Practice PVC CablesThe Green Building Council of Australia in association with the Vinyl Council Australia has agreed to a set of criteria to recognise Best Practice PVC (BPPVC) Certification under the new Green Star® rating tools ‘Responsible Products- PVC’ credit. After a full l iterature review the GBCA came to the following conclusion:

A life cycle assessment is a useful tool for comparing the relative merits of products made from different materials. From the studies summarised above, PVC cannot be ruled out as a material for use in the built environment.

As a result, the GBCA has included the BPPVC cre dit criteria in all of its 2016 Green Star® rating tools in both Australia and New Zealand. BPPVC certification is now relevant to all kinds of building construction, interiors fitout and existing building refurbishments (for top 3 value items in any refurbishment).. The product categories that are specified as relevent are:

• Flooring • Cables

• Pipes • Blinds

Even though in Green Star®, products can either gain Responsible Materials credits OR be certified under the

Sustainable Products credit, there are other reasons to have both certifications. Recently the Australian Defence Forces (ADF) announced it would once gain include PVC in its tenders provided in was BPPVC certified. This has created an increased demand for the certification. Global GreenTag now certifies BPPVC under its new Version 4 Standard released in 2016.

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Living Building Challenge™ GreenTag operates the GreenTag LBC Certification program to assist Australian and global practitioners comply with the International Living Futures Institute’s (ILFI) Living Building Challenge program. While this Standard is not recognise d by ILFI , it can nonetheless cut research time and provide additional product source for LBC projects. GreenTag Certifies the product under the GreenRate LBC Standard using the LBC Red List Criteria. GreenTag can also provide design teams with Declare® label Assessments on request from certified manufacture rs or professionals with specific project needs. The Living F uture Inst itute of Australia (LFIA) and Frasers Property Australia a re hosting a global design competition around Frasers Property’s Brickworks retail project in Burwood, Victoria as the focus of the world’s most aspirational and rigorous green building performance standard – the Living Building Challenge. Frasers Property is looking to unlo ck new possibilities in sustainable retail desig n, aspiring not only to create the world’s most sustainable retail centre, but also develop a project that actually generates a net positive, regenerative im pact on the environment.

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LEED® v4

The US Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) is geographically the world’s most successful green building rating tool with certified projects in over 135 countries and more than 15,000 certified and 35,000 registered projects. It is the dominant scheme in USA, Canada, Mexico, China, India and many other countries. Until recently, LEED has not had robust materials credit standards. However, LEED Version 4.0 launched in Nov. 2013 introduced credits that can be facilitated by GreenTag Certification, LCA and enhanced ISO 21930 EPDs (subject to separate quotation).

The following credits in the Materials and Resources category are potentially met by GreenTag EPDs and toxicity assessment.

i. Building Life Cycle Impact Reduction (support) ii. Building product disclosure and optimization

credits:

• EPDs (2pts)

• Material ingredients (2pts)

• Sourcing of raw materials (2pts)

GreenTag is currently in negotiations with USGBC about potential of GreenTag in several LEEDv4 credits.

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BREEAM® International The British Rese arch Establishment Environmental Assessment Method (BREEAM) system has over 200,000 buildings certified and around one million registered for assessment in the UK and over 40 other countries since it was first launched in 1990. It has three types of tools, UK centric tools, BREEAM Gulf (Middle East) and BREEAM international bespoke tools for other countries who wish to de velop their systems based on BREEAM. BREEAM has a variety of credits relevant to GreenTag because of its LCA and Third Party Certification basis. Mat 01 Life cycle impacts ISO 14040 compliant LCA assessme nt of materials recognise and encourage the use of construction materials with a low environmental impact (including embodie d carbon) over the full life cycle of the building. Further credit points (up to a total of 3) are available for ISO 14025 compliant Environmental Product Declarations. Mat 5: Responsible Sourcing of Materials Up to 4 credit points are available for responsible sourcing. This is demonstrated through auditable third party certification schemes such as GreenTag. BREEAM now formally recognises the GreenTag EPD Program and its EPDs for these credits.

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How much does it cost? Full GreenTag certification is both GreenRate and LCARate undertaken together. There are significant financial and certification outcome benefits in applying for both simultaneously. This approach is the best value for money. GreenRate undertaken discretely is typically cost compe titive with other Type 1 ecolabels, but does not charge a turnover based fee. LCARate provides the lowest cost LCA and EPD reporting service you are likely to find and the certification is effectively a bonus! Reduced Scope Assessments Both GreenRate and LCARate can be applied for as a reduced scope assessment. This effectively means your product is assessed only as either or both, GreenRate Level C or LCARate Bronze. These are the lowest cost options. As an example of a simple product certification of a product to either of these reduced scope levels costs AUD3,000. To find out how much an assessment of your product or products will cost, please complete the relevant Scoping Questionnaire at the back of the document

Take the next step GreenTag takes all the worry and stress out of accessing green markets and understanding your products’ global footprint. You don’t need to understand Green Star or any of the International rating systems in order to market your GreenTag certif ied product. You just need to know that we have taken all their criteria into consideration when developing GreenTag and that we provide the metrics and evidence that industry needs to choose, specify and purchase your products. GreenTag is your marketing partner, your quality partner and your certification partner. We work with you to ensure that your customers can easily choose to use only world-class products in world-class projects. So if you want access to these same projects, then contact us today to start your GreenTag certification journey. Complete the application form on next page or give us a call and we can send an editable digital copy of the form for you to complete or walk you through the application process.

This may be the single most important step you have ever taken for your business. P: 1300 263 586 Int: +61 (0)7 33 999 686 F: +61 (0)7 33 999 294 E: [email protected] W: www.globalgreentag.com

Want a proposal? Call us …or …Complete the Application over Your next step to enable us to prepare a proposal is to help us understand which certification service and scope you wish to apply for and provide some basic detail about the product and your supply chain. Without divulging any trade secrets before we complete a confidentiality agreement, ple ase request a digital copy or complete the Scoping Questionnaire on the last page. This will enable us to provide a fully detailed, obligation free proposal.

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Global GreenTagCertTM Application: Scoping Questionnaire Purpose: To obtain information relevant to the product certification and assist Global GreenTag in developing an accurate proposal and fee estimates for GreenTag certification. Process: Please fill in all details on this sheet and return via email. If you have any queries, please call +617 33999 686 and one of our friendly Certification Team will assist you. 1. Company Details Name of Key Contact:…………………………………………. Role:…………………………………………………...... Company Name: ……………………………………………… City/Suburb: ……………………………………………. State:…………………………………………………...... Country:………………………………………………… Website:……………………………………………………….. Phone:…………………………………………………... Email:………………………………………………………….. Mobile/Cell:……………………………………………... 2. Products Details Fill in the following table with a list of all products within the range seeking certification. Include in the description the main product features and applications. Under composition list the main material components of the product and an approximate percentage in the final product. Complete a section for each product range, copy and pasting additional tables or adding additional lines if required. Which type and scope of assessment (tick box or boxes)?

LCARate Assessment GreenRate Assessment LCARate + GreenRate Best Practice PVC Reduced Scope GreenRate LBC/Declare® (Bronze/Level C) Assessment

Product or Range Name Manufacturing Site (Location/s)

Composition Number of supplie rs and Country Source of Component

Name of component % of final product

If multiple, please specify

Example: ABC Ceiling Grid

e.g. Aluminium rails 10% 1 – China 2 - Australia

Product 1 Name and Description

Product 2 Name and Description

3. Marketing of Under Global GreenTagCertTM Certification Please tick if you would like to have your product/s markete d as “Currently Undergoing Global GreenTagCertTM Certification” on the GreenTag website and newsletter once Certification process is commenced and preliminary product review is completed.

4. Environmental Management System We have an Environmental Management System in place. Yes No

The manufacturing factory is certified to ISO 14001. Yes No

I understand that if the above information is incomplete or incorrect, the quote provided may change.

Signature: ______________________________________ Date: _________ Position__________________________

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