Douglas S. Sobelman, M.D., M.B.A. - Director, Brand DevelopmentDr. Sobelman joined BI - New York as Director, Brand Development. Prior to joining Brand Institute, he was Director of Institutional Equity Sales at Silicon Valley Bank and Senior Equity Research Associate, Pharmaceutical Team at AB Bernstein. Prior to his most recent positions, he served as a Senior Marketing Manager at Pfizer where he was respon-sible for global promotional platform development for their pain/inflammation franchise, which included the brands Celebrex and Bextra. He was Director of New Product Planning and Business Development at Hoffmann-La Roche, working in therapeutic areas that included Oncology, Cardiovascular, Acute Care and

Virology, and on brands that included Boniva, Tamiflu and Xeloda. Preceding that, he worked in new product development at Merck and helped develop/promote the blockbuster vaccine brands ProQuad, RotaTeq and Zostavax. Additional experience in the pharmaceutical and healthcare industry include Business Development at Becton Dickinson and Medical Science Liaison at Upjohn Pharmaceuticals. Dr. Sobelman spent over 20 years of his career creating pharmaceutical brand names and developing, launching and marketing pharma-ceutical brands. He partnered with Brand Institute on the brand name development for the products listed above and is proud to have the opportunity to now serve his former industry from the agency side. He earned his M.B.A. from the University of Chicago and his M.D. from the University Texas Medical Branch.

CONGRATULATIONS ON YOUR RECENTFDA APPROVAL, BRISTOL MYERS SQUIBB!

BRANDNEWSMarch 2020

Michelle Gonzalez - Associate Director, Brand DevelopmentMs. Gonzalez joined BI - Miami as a Market Research Analyst in 2018. She was then promoted to DSI Safety coordinator in 2019, where she has assisted in managing more than 17 offices globally. Ms. Gonzalez has over 8 years of experience in the nursing field in areas such as Family medicine, Women’s oncology, and Emergency care. She has collaborated with various healthcare professionals to ensure effective patient care for the University of Miami Hospital and Baptist Hospital South Florida.

Ms. Gonzalez received her B.S.N. from the University of Miami, Coral Gables, Florida.2 Years with BI

William T. Johnson - Global President, Brand InstituteMr. Johnson joined BI - Miami as Market Research Manager in 1997. He was promoted to Director, Brand Development for BI - New York in 1999, Managing Director for BI - New York in 2001, President, U.S. Eastern Division in 2003 and promoted in 2012 to Global President, Brand Institute. Prior to Brand Institute, Mr. Johnson was with Harvard Pilgrim Health Care and Harvard Medical School.

He earned his B.S. from Princeton University.

BRAND INSTITUTE ACCOUNT MANAGEMENT TEAM

BRAND INSTITUTE’S 2019 GLOBAL SHARE OF MARKET NAME APPROVALS

We are proud to have partnered with you and hope to work on your next naming project!

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BRAND INSTITUTE’S 2019 SHARE OF MARKET NAME APPROVALS

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Jack Fischer - Vice President, Brand DevelopmentMr. Fischer joined BI - New York as Associate Director, Brand Development in 2017, was promoted to Director, Brand Development in 2018 and promoted to Vice President, Brand Development in 2019. Prior to joining Brand Institute, he established the Life Sciences vertical at Morningside Translations, and conducted research in the Jacobs Lab at Albert Einstein College of Medicine researching pathogenic Mycobacteria (including tuberculosis).

He earned his B.A. in Integrative Biology and B.A. in Management & Business at Skidmore College.4 Years with BI

24 Years with BI

1 Year with BI