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Managers Perception of Benchmarking Method in E-Business and its Effect in a Achieving Superior Competitiveness at Commercial Kuwaiti Banks ) 400910227 ( 2010 2011

ˇ ˆ ˘ ˙ ˝ ˘˙ & ˙ %˙ #˙ ! ˆ...3- There were differences in the responses in achieving superior competitiveness in favor of qualification and practical experience. In light

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Managers Perception of Benchmarking Method in E-Business and

its Effect in a Achieving Superior Competitiveness at Commercial

Kuwaiti Banks

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Abstract

Managers Perception of Benchmarking Method in E-Business and its

Role in a Achieving Superior competitiveness at Kuwaiti Banks

Prepared By: Mubarak Almutairi

Supervised By: Dr. Hathim Zouby

This paper studied the benchmarking method as a measurement

process through which the organization position in a certain field is

situated compared to other banks; this will enable the organization to

know the average in which the competitors are moving towards

development and improvement in electronic services.

The study aimed to identify the extent of managers' perception

of benchmarking method in achieving superior competitiveness at

Kuwaiti banks. The researcher used the descriptive and the analytical

methods; he depended on the questionnaire to collect the data from the

sample of the study which consisted of (196) managers working in

Kuwaiti banks. The managers of the sample had the positions of

(general manager, vice general manager, head of department).

Appropriate statistical methods from SPSS were used.

The study arrived at several findings; the most important were

the following:

1- The managers in Kuwaiti banks recognize the importance and the

role of benchmarking method in E- business.

2- The managers in Kuwaiti banks recognize that the benchmarking

method is one of the necessary tools which lead to superior

competitiveness in E- business.

Page 14: ˇ ˆ ˘ ˙ ˝ ˘˙ & ˙ %˙ #˙ ! ˆ...3- There were differences in the responses in achieving superior competitiveness in favor of qualification and practical experience. In light

3- There were differences in the responses in achieving superior

competitiveness in favor of qualification and practical experience.

In light of the findings, the researcher had the following

recommendations:

1- The Kuwaiti banks managements should take care of planning

since it is a stage in the benchmarking competitiveness and it

contributes to achieving superior competitiveness.

2- The Kuwaiti banks managers should continuously make analytical

processes as a stage of benchmark comparison due to its

importance in the improvement processes which leads to achieving

superior competitiveness.

3- Giving integration processes and following the extent of other

banks' superiority, and then among them choose the best to make

the benchmarking due to its role in achieving superior

competitiveness in Kuwaiti banks.

4- The importance of adopting the best methods in executing the

benchmarking comparison with considering the procedures that

aim at making change in the execution since it contributes to

achieving superior competitiveness.

5- The Kuwaiti banks perception of the importance of maturity as a

step of benchmarking comparison carries out superior

competitiveness in Kuwaiti banks.

Page 15: ˇ ˆ ˘ ˙ ˝ ˘˙ & ˙ %˙ #˙ ! ˆ...3- There were differences in the responses in achieving superior competitiveness in favor of qualification and practical experience. In light

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D-!��0���� �� "� �9��L–Best-In-the-Industry �#� �#A��� 2�9� /� &

"� �9��.

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6L D��!!G� �� $�!�) D )� � �?�� '���� F"!- -� !�� � � 7!7?� ��� .

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Source: Goetsch, David L. & Davis, Stanley B. (1997). “Introduction to Total Quality:

Quality Management for Production, Processing & Services” (2nd

ed.). Prentice-Hall,

USA:444.

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