© 2014 Ariba, Inc. All rights reserved. What Is PunchOut? Ariba Seller Solutions

© 2014 Ariba, Inc. All rights reserved.

What IsPunchOut?

Ariba Seller Solutions

What is PunchOut?

Contents

1. Overview of PunchOut

2. Benefits of PunchOut

3. PunchOut Demonstration

4. Where to Go for Help

© 2014 Ariba, Inc. All rights reserved. 2

What is PunchOut?

Section 1

Overview of PunchOut


What is PunchOut?

What is PunchOut?

• PunchOutTo find products and services on the Internet when creating a local requisition.

• PunchOut SiteAn electronic catalog on a remote website that is accessible from a procurement system.


ProcurementSystem

WebCatalog

Internet

Buyer Supplier

What is PunchOut?

What is PunchOut (Continued)?

• A protocol used by a buyer’s procurement system to communicate with seller catalogs over the Internet.

• Creates a shopping cart on the seller’s site and moves it to the user’s local requisition.


Other vendors call it ShopOut, TapOut, or Roundtrip.

What is PunchOut?

What is a Procurement System?

• An application used by a buying organization to manage and control purchasing.

• Examples:¨ Ariba Procure-to-Pay or Ariba Buyer¨ SAP Commodity Procurement or Oracle Procurement¨ Other Legacy Systems

• Handles manager approvals, budgeting, cost centers, and reporting.


By supporting PunchOut, you integrate with your customer’s procurement system, which ties the customer to you as a vendor.

What is PunchOut?

Purchasing Process

To purchase a product or service, a user in the buying organization:

1. Logs into the procurement system.

2. Creates a purchase requisition.

3. Adds desired items by browsing:¨ Local catalogs¨ PunchOut catalogs

4. Submits the requisition for approval.


What is PunchOut?

How Does PunchOut Work?


Buyer’s Procurement System

Requisition

Your Website

Catalog

• Item A $100

• Item B $120

• Item C $125

The employee clicks your “Check Out” button.

The employee shops your website and selects some items.

Check Out

Item A $100Item C $125

The employee creates a purchase requisition.

An employee logs into the buyer’s procurement system.

The employee punches out to your website.

The selected items appear in the requisition.

What is PunchOut?

Section 2

Benefits of PunchOut


What is PunchOut?

Business Benefits

• Market to Customers

• Display specific content

• Keep your branding


Customers come to your website, where you have complete control of the shopping session and your marketing. Identify shoppers and tailor the display of products and services and their prices.Use your existing branding to provide customers with a unique shopping experience.

What is PunchOut?

Technical Benefits

• Show live prices and availability

• Receive more accurate orders


Your website is the best place to display your offerings, current prices, and product availability.

No worries about orders that have incorrect or outdated product numbers or prices. All of that information comes directly from your live website.

What is PunchOut?

Better Customer Satisfaction

• Personalize the shopping experience

• Keep existing customers


Your website can identify the user and show pages that are personalized for that user.PunchOut integrates your company with your customers. The process of buying from you becomes easier than ever, which increases the "stickiness" of your company versus your competitors.

What is PunchOut?

Sales Growth

• Cross-sell and up-sell

• Gain new customers


PunchOut brings customers to your website. Shoppers can browse your offerings and are more likely to add them to their requisitions.PunchOut sites are attractive to prospective customers; PunchOut is an important differentiator.

What is PunchOut?

Alternatives to PunchOut

• Static Catalogs Catalog Interchange Format (CIF)


¨ Difficult to format your information.¨ Difficult to ensure that each customer has the latest

content.¨ High maintenance—typically one catalog for each

customer.¨ Restrictive format has no room for your marketing.

To better understand the benefits of PunchOut, here are the alternative ways of providing catalog content.

What is PunchOut?

Alternatives to PunchOut (cont’d)

• 3rd-Party Catalog Services(Hand your catalog to someone else to convert)


¨ You give up control of how your offerings appear.¨ Less agile. Takes time to get changes in front of users.¨ Difficult to ensure each customer has the latest

content.¨ Restrictive format has no room for your marketing.

This alternative has the same problems as using CIF files.

What is PunchOut?

Alternatives to PunchOut (cont’d)

• Ad-Hoc Orders(User entered, non-catalog items)


¨ Incorrect pricing¨ Inaccurate descriptions and part numbers¨ Cannot be processed automatically by your back

office systems¨ Are typically not usable by other departments

These orders usually require human intervention at your company, so you don’t receive the benefits of end-to-end automation.

What is PunchOut?

Reasons for Supporting PunchOut

• Your customer asked for PunchOut

• You want to differentiate your company from your competitors

• Your offerings are best presented through yourown website


Sellers have many reasons for supporting PunchOut. These are just a few of the more common reasons.

What is PunchOut?

PunchOut is for …

• Thick Catalogs


¨ Office Supplies¨ MRO Products¨ Lab Supplies¨ Distributors

These catalogs run for hundreds of pages. There are often many, similar items, with only one differing characteristic, such as color or size. They might contain complex drawings or photos.

What is PunchOut?

PunchOut is for …

• Services


¨ Temporary or Permanent Labor¨ Business Support Services¨ Marketing or Trade Show

Services¨ Janitorial or Landscaping

ServicesPunchOut is ideal for complex services, which are services with materials. For example, your catalog might describe the truck servicing you provide and also include truck parts.

What is PunchOut?

PunchOut is for …

• Configurable orCustomizable Products


¨ Printing¨ Marketing Materials¨ Build-to-Order Equipment¨ Products with Many Options

These are products that require customers to specify a configuration before purchasing. You can take advantage of your existing investment in the software that presents these configurations.

What is PunchOut?

PunchOut is for …

• Products with Extensive Marketing or Documentation


¨ Trucks, Tractors, or otherVehicles

¨ Computers and Software¨ Machine Tools

Your customers might want to read user’s guides or configuration guides to decide on the best products for their application. PunchOut is the best way to make them available.

What is PunchOut?

PunchOut is for …

• Contract Prices

¨ Display correct prices or products for each buyer.

¨ Real-time prices or availability.¨ No incorrect or outdated prices.


You probably offer different prices, products, or services depending on the customer. PunchOut allows you to detect who is punching out before you display your offerings or their prices.

What is PunchOut?

PunchOut is for …

• Offerings that you want to differentiate through your marketing efforts:

¨ “Buyers who bought this also bought...”¨ “Welcome back, Barbara.”¨ Customer reviews¨ Real-time stocking and availability status¨ Short-term specials or sales


PunchOut brings procurement-system customers to your Website, where they can enjoy the shopping experience into which you’ve put so much effort.

What is PunchOut?

Section 3

PunchOut Demonstration


What is PunchOut?

PunchOut Demo

Ariba Procure-to-Pay is a cloud-based application for buying both direct and indirect goods and services.

• This demonstration shows Ariba Procure-to-Pay.

• We’ll purchase a wireless router.


This demo shows a PunchOut site managed by Software House International.

What is PunchOut?

Create a Requisition


The user has logged in to Ariba Procure-to-Pay and has begun the creation of a purchase requisition.

The first step is to search the local catalog for items to purchase.

What is PunchOut?

Select a PunchOut Seller


The PunchOut site redirects the user’s browser to the start page to begin shopping.

Behind the scenes, the procurement application sends a PunchOut request message to the Ariba Network. The Network authenticates it and forwards it to the supplier’s PunchOut site over the Internet.

The user starts a PunchOut session by clicking the seller name.

The user decides to look for the item at Software House International.

The icon here indicates that this supplier has a PunchOut site.

What is PunchOut?

Start Shopping on the PunchOut Site


wireless router

The PunchOut site appears in a frame in the user’s browser. At this point, the user is interacting directly with the PunchOut site.

The user finds the product, either through a text search or by navigating to it.

What is PunchOut?

Find a Desired Item


Searching found the desired item.

The user selects the item to add it to the shopping cart.

Check Out

© 2014 Ariba, Inc. All rights reserved. 30 © 2014 Ariba, Inc. All rights reserved.

This is the Check Out page on the site showing the shopping cart.

The user can change the quantity or add additional items, if desired.

Notice that there are no steps for logging in, entering a shipping address, or entering payment. Those steps are all handled by the procurement system.

For PunchOut, the “Purchase” or “Buy” button has been renamed “Check Out” or “Back to Requisition.”

Back to Requisition

© 2014 Ariba, Inc. All rights reserved. 31© 2014 Ariba, Inc. All rights reserved.

$39.00 USD

After the user checks out, the PunchOut site disappears and the shopping cart items appear in the requisition within the procurement system.

After the requisition is approved, the procurement system converts it to a purchase order and sends it to the Ariba Network, which routes it to the supplier.

The user then submits the requisition for approval.

What is PunchOut?

Retrofitting an E-Commerce Site

• PunchOut sites have most of the functions of standard e-commerce sites.

• Retrofit your site to add PunchOut features.• The goal is to have one site that behaves as

both:¨ an e-commerce site for Web users¨ a PunchOut site for procurement

application users


What is PunchOut?

Section 4

Where to Go for Help


What is PunchOut?

PunchOut Help

• PunchOut Documentation on Help@Ariba:

¨ cXML User’s GuideComprehensive manual on the cXML language

¨ cXML Solutions GuideDescribes how Ariba Network uses cXML


What is PunchOut?

35

Ariba Ready Programs


• Help from Ariba Consulting andInside Account Management

CIF PunchOut cXML Integration

Finally, get help integrating your business systems with your customers.

Later, get help developing a PunchOut catalog, which might be a better solution for your offerings.

Ariba Ready has expertise to help you develop a CIF catalog to get you started quickly.

What is PunchOut?

36

Ariba Ready Programs, cont’d

• Ariba Express Content¨ Preloads your catalog into Ariba Procure-to-Pay for

new buying organizations¨ Enables customers to window shop from you¨ Freedom to negotiate pricing with customers


Ariba Express Content drives up exposure, because your catalog is in every new and existing Ariba Procure-to-Pay deployment.

What is PunchOut?

37

3rd-Party Solution Providers


These solution providers can help you with:• PO integration• Invoice integration• Ariba PunchOut support• Website development

http://www.activebrand.com/

What is PunchOut?

More Questions?


• Send an email message to:

[email protected]

What is PunchOut?

More Questions?


• Attend live webinars:

¨ Integrating with Customers through cXML¨ PunchOut for E-Commerce Managers¨ Creating Electronic Catalogs (CIF)

• Register for these webinars at www.ariba.com/resources/live-demo

http://www.ariba.com/resources/live-demo

What is PunchOut?

Finally…

Embrace PunchOut

By integrating with your customers, you create stronger relationships and tie them to your company and your offerings.


Documents

© 2014 Ariba, Inc. All rights reserved. What Is PunchOut? Ariba Seller Solutions