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© 2010 Fundraising UK Ltdwww.fundraising.co.ukPhoto: weishenggg www.flickr.com/photos/weishengg/3406975777
10 reasons that social media matters to
consultantsHoward Lake
Fundraising UK Ltd
[email protected]/howardlake
01206 579081
www.bethkanter.org/mistake/
© 2010 Fundraising UK Ltd
Follow your clients*
* and sometimes your gut
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© 2010 Fundraising UK Ltd
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Numbers
• 500+ million active users • 200+ million users log on to
Facebook at least once each day
• More than 25 million active UK users (10% aged 50+)
• Average user creates 90 pieces of content each month
i
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© 2010 Fundraising UK Ltdwww.fundraising.co.uk © 2010 Fundraising UK Ltd
• 24 hours of video is uploaded to YouTube every minute
• 2 billion video views each day
• More than 4 billion photos• 105+ million users• 5 million user IDs• 80 million users
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© 2010 Fundraising UK Ltd
Facebook overtakes Google
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© 2010 Fundraising UK Ltd
Photo
: auss
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s/auss
iegall/
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© 2010 Fundraising UK Ltd
After Oct 2009 Indonesia, Philippines and Vietnam appealiv
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© 2010 Fundraising UK Ltd
Twitter.com/wateraid6 February 2009
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v
© 2010 Fundraising UK Ltd
NOW
Photo: www.flickr.com/photos/projectarchive/1232145942/
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© 2010 Fundraising UK Ltd
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100 milli
on act
ive u
sers
curre
ntly
access
Face
book thro
ugh their
mobile
devic
es, up fr
om 6
5 milli
on
in Sep 2
009
January 2010
1 More than 200 million active users currently accessing Facebook through their mobile devices.
2 People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
September 2010
Social media
Social media
Social media
Social media
Social media
Social media
Social media
Social media
x
= the web
What to do?
• Search - “listen”• Create a presence: be found• Be helpful, professional, get
noticed• Enjoy learning more
#artsfunding
11. And another thing...
More?
• @iofconsultants• www.bethkanter.org• www.fundraising.co.uk/news/new-
media• www.nfptweetup.org.uk• twitter.com/#!/howardlake/
fundraising-companies
Follow the client, not the tech
Twitter isn’t the point. Relationships are the point.
Relationships are always the point.
Marc A Pitmanfundraisingcoach.com/articles/twitter-for-nonprofits-and-fundraising
March 2009
© 2010 Fundraising UK Ltd
Thank you
Howard LakeFundraising UK [email protected] 579081
www.twitter.com/howardlakewww.twitter.com/ukfundraising
www.fundraising.co.uk
