Institute of Fundraising Consultants Group SIG 17 th February 2010 Adrian Cutcliffe – Marketing Manager

Institute of Fundraising Consultants Group SIG

17th February 2010

Adrian Cutcliffe – Marketing Manager

Adrian Cutcliffe | Page #2 © 2008 Blackbaud

Blackbaud Internet Solutions - trends

About the SONI survey European Survey ran June/July 2009.

1063 responded to the country surveys - 647 completed Ran in five countries:

France Germany Italy Netherlands Spain* UK

*Discounted due to responses. SONI survey has been running in UK for 3 years and developed and expanded across

Europe for the past 2 years. http://www.blackbaud.co.uk/company/resources/research/bbe_research.aspx



How do you expect your organisation's financial investments in fundraising to change 2009 compared to 2008?



Does your organisation have the following?



Online revenue grew 46% in 2009 compared to 2008 December online revenue grew 32% in 2009 compared to 2008 May online revenue grew 66% in 2009 compared to 2008

2009 Online Giving Trends

Blackbaud’s analysis of ~2,300 not-for-profits from January through December 2009:

Source: Blackbaud



30% of online revenue was processed in December 46% of online revenue was processed in the last three months of the year

2009 Online Giving Trends


Source: Blackbaud

Online Revenue DistributionOnline Transaction Distribution



Online average gift was $144.72 in 2009 Online average gift decreased by 5% compared to 2008

2009 Online Average Gift Trends


Source: Blackbaud

Average Gift Amounts by SectorAll Sectors $144.72

Business / Corporations $194.05

Cultural $112.47

Family / Human Services $154.13

Foundations $209.53

Healthcare $95.21

Hospitals $120.16

Higher Education $204.05

Independent Schools $371.62

Other $110.04

Recreational / Social $134.31

Religious $196.44



65% of not-for-profits had positive YOY online revenue growth The median online revenue YOY growth rate was 21% Organisations that raised more than $1m had a 35% YOY growth rate

2009 Year Over Year Online Giving Trends

Blackbaud’s analysis of the same ~1,700 not-for-profits with complete online giving data for all of 2008 and 2009:

Source: Blackbaud

Year Over Year Growth RatesAmount Raised Online by Organization YOY Growth Rate

$1,000,000 + 35%

$500,000 – $999,999 19%

$100,000 – $499,999 28%

$50,000 – $99,999 13%

$10,000 – $49,999 3%

All Organizations 21%



Summary

1. Organisations are clearly placing more emphasis on the Internet as a relationship management and fundraising tool

2. Despite an overall decline in fundraising of approximately 9% worldwide, there was tremendous growth in online revenue (46%) over 2008

3. Organisations who wish to more proactively raise funds online need to be prepared to do so before Q4 as those three months represent 46% of all online fundraising income

4. For online appeals, the ability to target ask amounts results in a 38% increase over the average online donation (£47 vs. £34)



The Raiser’s Edge® Grow

Designed for smaller charities or charities who are just beginning to fundraise

Based on The Raiser’s Edge platform but simplified to only include essential functionality

Fully hosted so no hardware or IT support is required Entry level price point of £3K per annum

See http://www.blackbaud.co.uk/raisersedgegrow/grow.aspx for more information

Documents

Institute of Fundraising Consultants Group SIG 17 th February 2010 Adrian Cutcliffe – Marketing Manager