Crowd Funding Conference 2013Chichester University

@splashmapsNovember 2013David Overton

david@splashmaps.net

Maps designed for the REAL outdoors

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

NEW

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

WHO IS SPLASHMAPS?

Our Brand

• About simple, practical navigation• About the REAL outdoors• About exploiting trends in Data• About Innovation in product & service design

A design challenge…

Thanks Garmin!

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

Challenges of a REALoutdoor spec.

• Ink + Materials (Faux Silk, Satin, Polyester etc.)

• License for 1:25k Raster• Data Integration & Styling

for Open Data (OS, OSM, LA)

• Map and Key physical design

Challenges of getting it known!

• PR– Reviews– Radio– TV– Internet– Social Networks– Events

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

Great following, broad distribution

• Participating• Prizes• Retail presence• Tie-ins• Awards• Dedicated events

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

Our Ambitions and PlansOur Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world.

We achieve this over a 5 year period:2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map.2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets2016 – Fully global, flexible displays2017 – Majority of income from advertising, white labelled services and licensed content

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

NEW

“Make-a-Map” – Custom Map

• Road tested on our Kickstarter Backers• Using an Innovation voucher and local talent• Mass Tailoring – Suits you?

NEW

www.splashmaps.net

Enter a Postcode or place name to centre the map

Nudge it into place…

Choose Size and Scale

Your Title

Share your Map

Charlie the Bikemonger’s MapNEW

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Make-a-Map

Advancing with Crowd Funding?

ADVANCING - MORE SOURCES OF FUNDS?

Optimising our workflow

www.splashmaps.net

Easy Win?

Conclusions

• We’ve had a good Kick-start• We’re advancing up the funding ladder– Own finance> Crowd fund>Grants>Angel

investment

• We’ve arrived at our killer app more quickly!www.splashmaps.net/shop/make-map

Videos

• BBC on SplashMaps funding– http://youtu.be/fwMw4OyWrjM

• Our latest video– http://www.youtube.com/watch?v=z0YKwt5LO0o

• Man washed wee off map– http://www.youtube.com/watch?v=fWSYYDhzrA0– …and many more!

Contacts

• david@splashmaps.net• @splashmaps• www.splashmaps.net