An  Idea  Nation  CrowdFunding  Webinar  

What  is  Crowdsourcing?  

  The  process  of  getting  work  or  funds  from  a  crowd  of  people,  usually  online  

  “More  heads  are  better  than  one.”    

   Example:  Wikipedia    

What  is  Crowdfunding?  

  A  type  of  Crowdsourcing  that  involves  obtaining  funds  from  a  crowd  of  people,  usually  online    

  Indiegogo  and  Kickstarter    

  Endless  possibilities:  Movies,  personal  or  business  projects,  new  technology,  and  even  medical  research    

  In  2011,  1.5B  was  raised.  In  2012  the  industry  nearly  doubled  to  2.7B.  Our  industry  is  on  track  for  5.1B  in  2013.  

Who  Crowdfunds?    

  Film  Makers-­‐  Veronica  Mars  Movie  raised  5.7  million  

  Technology  developers-­‐LunaTik  TikTok  iPod  Nano  watch  raised  nearly  1  million  (goal  was  15,000)  

  Researchers-­‐  MIT  media  lab  crowd  funded  nearly  3  million  to  develop  a  3D  printer  for  the  masses  

  Musicians-­‐  Amanda  Palmer  raised  over  1  million  to  fund  her  fourth  album  

Why  Crowdfund?  

  Social  Interaction    Efficiency  

   Projects  gain  more  exposure  to  the  public  in  comparison  to  traditional  ways  of  obtaining  funds    

  Offers  feedback  before  a  project  is  even  launched    

  Great  PR  in  addition  to  effective  capital  raising    

Success  story    

  Glyncoch,  South  Wales  is  a  mining  town  whose  economic  climate  isn’t  ideal  due  to  the  sinking  mining  industry    

  The  town  was  in  need  of  a  Community  Centre  and  did  not  have  enough  funds  from  the  Government;  they  turned  to  crowd  funding  and  raised  the  funds  the  government  could  not  provide  

What  is  An  Idea  Nation?  

  a  membership  site  for  Crowdfunding  projects  that  have  global  impact    

  a  global  think  tank  that  connects  people  with  common  goals  so  that  they  can  combine  resources  and  achieve  more  

  The  global  think  tank  allows  people  and  businesses  to  band  together  to  donate  and  decide  how  money  will  be  spent  on  their  cause  of  choice.  This  allows  for  a  more  efficient  process  than  traditional  ways  of  raising  funds  for  causes  

An  Idea  Nation  and  Social  Enterprise  

  An  Idea  Nation  supports  8  main  global  priorities:  Energy,  Food/Water,  Environment,  Health,  Education,  Freedom,  Justice,  and  Distribution      

  As  an  Individual  or  Business  you  can  choose  to  support  the  global  priorities  you  feel  passionate  about  

  “Social  enterprises  are  businesses  whose  primary  purpose  is  the  common  good.  They  use  the  methods  and  disciplines  of  business  and  the  power  of  the  marketplace  to  advance  their  social,  environmental  and  human  justice  agendas.”  –Social  Enterprise  Alliance,  USA  

Social  Media  and  Social  Value  

  When  you  support  the  8  global  priorities  you  receive  social  value  messaging  through  social  media    

  We  highlight  how  you  are  helping  others  

  For  Individuals:  Tweets,  YouTube  Videos,  and  Facebook/Instagram  posts  will  be  posted  to  thank  you  for  your  donations    

  For  Businesses:  We  will  provide  you  all  of  the  social  value  above  plus  you  will  automatically  be  a  recommended  merchant  within  the  global  think  tank  

Social  Media  Statistics      The  fastest  growing  demographic  on  Twitter  is  the  55  to  64  age  bracket    

   189  million  of  Facebook's  users  are  "mobile  only.”  

   YouTube  reaches  more  U.S.  adults  aged  18  to  34  than  any  cable  network  

  Every  second  two  new  people  join  LinkedIn  

  93  %  of  marketers  use  social  media  for  business    

More  Statistics    

   Social  media    is  now  the  #1  activity  on  the  Web  

   LinkedIn  has  a  lower  percentage  of  active  users  than  Pinterest,  Google+,  Twitter,  and  Facebook  

  25%  of  smartphone  owners  age  18-­‐44  say  they  can’t  recall  the  last  time  their  smartphone  wasn’t  next  to  them  

  Even  though  62%  of  marketers  blog  or  plan  to  blog  in  2013,  only  9%  of  U.S.  marketing  companies  employ  a  full  time  blogger  

Loyalty  Program  

  An  Idea  Nation  Loyalty  Program  is  a  lifetime  membership  to  the  “global  think  tank”  which  allows  you  to  connect  with  individuals  and  businesses  that  care  about  the  same  causes  you  do  

  Your  Loyalty  rewards  provide  you  with:  discounts  at  participating  merchants,  recurring  revenue  sources  for  vetted  social  good  organizations  and  social  media  marketing    

What  is  Own  a  Home  Fund?  

  A  platform  that  allows  friends  and  family  to  help  you  fund    your  new  home.  Ex:  “Grandma  buys  you  the  cabinets  for  your  dream  kitchen  for  Christmas”    

  10  Percent  of  your  funds  will  go  to  Habitat  for  Humanity  to  help  others  have  a  roof  over  their  head  too  

What  we  do  for  you  at  OwnAHomeFund  

  We  will  pool  funds  from  your  friends,  family  and  followers  so  you  can  purchase  a  house  with  minimal  borrowing  from  the  bank  (Mortgage)    

  Our  mortgage  brokers  will  assist  in  the  transaction  ensuring  legal,  professional  funds  transfer.  When  you  sell  or  re-­‐finance,  your  equity  partners  reap  their  rewards  or  continue  in  home  ownership  with  you  

How  to  become  a  lifetime  member    

  Go  to  www.anideanation.com    

  Choose  your  global  priority  fund  and  contribute  $8      

Hometown  Heroes      A  way  for  Realtors,  Brokers,  and  other  Independent  

Professionals  to  Sponsor  community  projects  and  expand  their  influence  

  Benefits:    • Your  own  Crowdfunding  Ecosystem  for  your  Community  

• Branded  pages  with  your  logo,  domain  name(s),  and  videos  

• A  dedicated  Community  Manager  who  provides  PR  &  Social  Media  for  you  and  the  projects  you  Sponsor  on  your  page(s)  

Hometown  Heroes  Continued    

  Benefits  continued    

• Continuous  Social  Media  engagement  &  stories  of  the  'social  value'  you  are  bringing  to  your  community  based  on  what  your  community  is  doing  within  AnIdeaNation's  8  Global  Priorities  

• An  opportunity  to  "Be  the  Bank"  &  be  the  "HomeTown  Hero"  for  your  Community's  funding  needs  

• An  additional  revenue  stream  for  your  business  (1%  of  funds  raised)  

• Business  cards  and  promotional  materials  for  your  Crowdfunding  Community  Ecosystem  

Hometown  Heroes  App    

  A  custom  crowd  funding  app  for  your  business  

  Includes  your  Crowdfunding  Ecosystem  for  your  Community  with  your  branding  &  additional  info  pertaining  to  your  business  (i.e.  Realty  Listings)    

“As  we  look  ahead  into  the  next  century,  leaders  will  be  those  who  empower  others.”    

         -­‐Bill  Gates