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Design prescriptions for healthcare Presented by Abhimanyu Kulkarni Creative Director Philips Design, India
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Design prescriptions for healthcare
Abhimanyu Kulkarni Philips Design
Spatial design
Communication design
UX design
Product design
Strategic design
2010
2015
2010
step prescription program 5
Collaborate
The co-create approach
NICU 2030
Innovate
13 Philips Design
Disruptive innovation vs. meaningful innovation
MARKET INNOVATION
BREAK AWAY INNOVATION
COST INNOVATION
PRODUCT INNOVATION
better product new to category new to Philips new to world
declining
mature
growing
emerging
Innovation type (proposition is…)
Mar
ket
life
cycl
e (s
egm
ent
/geo
)
Innovation mapping framework
Innovation mapping framework
better product new to category new to Philips new to world
declining
mature
growing
emerging
Innovation type (proposition is…)
Mar
ket
life
cycl
e (s
egm
ent
/geo
)
ROADMAP
ADJACENT
BREAK AWAY
Rapid co-creation
A collaborative, iterative process…
Business immersion
User experience flow
Remote UX design
UI Development
PuIng it all together
Rapid co-creation example
Differentiate
23 Philips Design
Visiq
The ultrasound archetype
The Visiq innovation
The Visiq innovation
Simplify
29 Philips Design
Mobile obstetric
monitoring
Build experiences
Built around people needs
standardized efficient smart data management
blood result processing in 30 mins effective consultation
non-clinical settings
I need to get a screening done, but I am always pressed for time
Customers are always in a hurry to get back to office
We want to balance medical validity and convenience
Customer experience
Soothing, efficient spaces with enhanced positive engagement
Clinically relevant
Package selection based on unique customer profiling
Workflow efficiency
Intuitive zoning with clear guidance for users to enhance efficiency
Built around identified design principles
Entrance
Consultation ECG Massage chair Meeting area Meeting area Blood & urine ABI & PWV
Stress ECG CIMT Registration + pre-test + package selection
Massage chair Meeting area Meeting area
Spatial design as the experience foundation
Interface design as the experience enhancer
Interface design as the experience enhancer
1. Collaborate 2. Innovate 3. Differentiate 4. Simplify 5. Build experiences
5 step prescription program
2014 Strategic partners to deliver better experiences
5 step prescription program
2015
2010