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Design for impact Presented by Annet Bruil Social Designer Design for Impact, Singapore
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Design for Impact =
Design for the betterment of people
Design does change behavior
But a product is not responsible for its actions, I view it as the relation between the user & product that
changes the behavior.
Bottom of the Piramid
Bottom of the Piramid
LifeStraw®
Sustainability
Designer:Jihyun Ryou
Social problems
Designer:Annet Bruil
Social-
DESIGN
Transformation-
Implication-
Social problems?
Product influence theory
Design strategy & tactics
Social dilemmas
Social dilemmas
Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
“Hey, but we are a civilised society, right?”
Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
“We have social glue, if everyone s;cks to that we would not have problems, right?”
“Hey, but we are a civilised society, right?”
• Mimicking • Empathy • Reciprocity norm • Injunc6ve norms • Social values
Social constructs
Rules & regulations
Long term consequences
Limited will power
Society = primed with pro self
Design addresses individual concerns
Social dilemmas
Deconstruct social dilemmas
Individual vs. Collective concerns
Short term vs. Long term
concerns
Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
“We don’t want to struggle to get in and out and bump into each other”
Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
“We don’t want to struggle to get in and out and bump into each other”
“We want to train ride to be as fast as possible”
Individual Collective
Long term
Short term
Social dilemmas
“I want to get in now”
“I want arrive on 0me”
“We don’t want to struggle to get in and out and bump into each other”
“We want to train ride to be as fast as possible”
Addressing 1 concern leads to accomplish the second concern?
Framework (Tromp 2013)
(Tromp, 2013)
Personal concerns
Collec;ve concerns
Theory to explain product influence
Activity
Practice
Systems theory
Still designing to change eating behavior?
Affordance
Nudge
Design: Annet Bruil www.ETEPLATE.com
Persuasion
How to design
Framework (Tromp 2013)
(Tromp, 2013)
Strategy
(Tromp, 2013)
Discouraging behavior
Encouraging behavior
Implicit
Explicit
Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
Strategy
Discouraging behavior
Encouraging behavior
Implicit
Explicit
v
Tactics
(Tromp, 2013)
Apparant
Weak
Strong
Hidden
Tactics
Deconstruct social problems; from collective needs and personal needs, both short & long term. Theory to understand which behavior you can effect & theory on how to change the behavior through products. User experience design considerations; strategy & tactics
