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Project laZook - Work Experience project A clickable prototype was designed and presented to laZook. The new elements of this product were a new main dashboard page, sales page and product page with redesigned features of price and stock management. laZook is an online marketplace platform that allows companies to manage their products in one place. The challenge was to research laZooks users and competition to design a new user interface and key screens. To solve this challenge I began by surveying laZooks users and understanding the company. From these initial conversations and results, a first prototype, personas and user flows were created. Two insights were found, users wanted to either see an overview of certain key information or they wanted to dig deeper. Four main screens were designed, a dashboard home page, a sales graph page, a category page and a product page. A second prototype was created with two aims. One to test out different styles of dashboard and two to test three user tasks identified as being important (changing product price, changing multiple stock item levels and finding orders). After a second round of usability testing the prototype was altered and then presented to laZook.
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The Team
* Monica - Product design and 3D visualisation
* Richard- Construction management and service design
* Rain- Architecture, product and interior design
Who is laZook
The Current Dashboard
The Current Dashboard
* Clarity of information on products
* Provide brands with real time sales data
* Ability to market and control product information
What laZook would like to give their brands
* Brands are confused with the information layout
* More information about the product’s sales
* They want more control over their products marketing, pricing and stock levels.
What we’ve discovered
* Research - to understand key features of the existing dashboard as well as competition
* Survey - to better understand user's needs
* Initial Prototype - to test new features and information hierarchy
* Second Prototype - Following the feedback of the initial prototype, to test the new layout & navigation
The Process
Research : Key Findings
Research : Key Findings
laZook’s Competitive Advantage
à la minute sales
Research: Competitive Analysis
Shopify
* 75% of users look for information and management of products
* Most important information is sales:
- Top sold item
- Average retail price
- Region
Survey: Key Findings
Personas
Hanna
Business owner
Primary user
Steve
Accountant
Secondary user
John
Sales Manager
Primary user
Action
Primary use
Business Decisions
Goals
Overall view of the
business in an easy
and quick fashion.
An intelligent way
of pricing products.
Not overwhelming
but simple to
follow.
Influencers
Visuals and easy
to understand
business
language.
Pains
Sales in different
formats
Seeing deliveries and
the status of them
Pricing of foreign
orders
Important
Specific
access.
Clear
visuals to
make
decisions .
Likes
Being able to make
informed decisions from
the data.
Saves times.
Builds confidence for the
business and brand.
Spread products in
different channels in an
easy way and which she
can control.
How we can serve
We have a visual
dashboard which
concentrates the
most important
information. Top level
sales and delivery
data.
Hanna, 33 year old female Business owner of a handicraft store in LondonHanna lives in London with her new husband. She likes to relax and share with her husband how her day has been. She has studied
literature at college and always enjoyed sewing and making clothes. After a few friends liked her things she decided to turn her
hobby into a business. Her business creates handicraft goods, she employees 2 people to help her make the goods.
Her entire life is connected online, she shares her life on facebook and twitter with friends. She tweets her inspirations and pins
her passions on pinterest. Her life is very social in London and loves sports.
In her spare time she enjoys flea markets and car boots sales.
“At a glance, how things are going”
“I like finding out the story of the finances”
Steve 36 years old, males accountant
Steve lives in London. He is single and loves technology. He loves playing games and software. He is very organised. In his spare time he likes to play strategy games and playing paintball with friends.
Primary use
Financial Reporting
Goals
To understand
how the finances
are working.
To report to his
company their
financial and tax
positions.
Influencers
Control of
numbers and
reports. Finds all
the information
Pains
Incomplete financial
information for
orders and products
Unclear on how
reports have been
generated.
Order status/Status
of deliveries, hard to
know when to invoice
or not.
Important
Reporting data
in the correct
accounting
formats for the
company and for
tax reasons.
Data is clear to
enable correct
invoicing.
Likes
When he can clearly
see the order story
process and financials
attached to it.
The reports match his
understanding and
figures.
How we can serve
Structure the
financial data
according to his
accounting standards.
Give him clear
reports to use.
Let him be able to
investigate the data
to find out the story.
“Know the trends I want to see”
John 43 years old, males sales manager
John lives in Reading and commutes into London. He is married with a family. He is traditional about technology and uses it when it is required when selling. He studied accountancy and business 20 years ago. He loves to walk in the country with her family on weekends. He likes to read crime novels.
Primary use
Managing sales
Goals
To track sales of
his products and
manage the
relationships of the
sales channels.
To keep track of
pricing and
deliveries
Influencers
Technology that
is easy to follow
with not many
features. (Clear
Navigation)
Pains
Pricing many
products at once.
Too much
information.
Understanding what
sells best and what
items don’t
“Understanding of
what items sell best
and what items don’t”
Important
Clear
visuals to
make
pricing
decisions
Clear
delivery
status to
anticipate
issues
Likes
Knowing which sales
channels are working.
Managing prices.
Not having to relearn
navigation each time
he logs in.
How we can serve
Inform him how to use the
product quickly if he needs to
remember
Show him his sales channels
or regions clearly
Easy process to change prices
Live sales data.
Printing reports easily.
Keeping records in a physical
way
Wire frame
Prototype 01
Pattern
Usability testing 1 - Analysis
Vital information was Sales information, Product Information and Shipment details
Usability testing 1 - Analysis
In Sales information they would like to see Top sold items, Average Retail Price and Region.
Usability testing 1 - Analysis
Users found Prototype 1 navigation somewhat confusing
Usability testing 1 - Analysis
Dashboard needs to be used for (33%) general information of Products and Sales and management of sales.
Wire frame
Prototype 02
Patternhub and spoke
nested doll
Site Map
Hypothesis A
Hypothesis B
It’s Monday morning and John is at the office. He is checking the overall results from the weekend.
He notices that his engagement rings are getting low. So John decides to look at this.
John realise that he doesn’t have any more stock. So he decides to raise the price of this item so that he can make more profit on the last few rings.
Scenario 1 - Usability Test 2
“Aim to test using how to reprice an engagement ring”
The same task was tested for Usability Test 2The purpose of the scenario was to see if users engage and understand the price management calculator
John needs to update the stock quantity for a whole set of Solitaire gold rings and Single pearl earrings.
He enters the catalogue page and selects the products from the list
He adds 10 rings and 20 earrings to the overall stock and saves the changes.
Scenario 2 - Usability Test 2 - Change Multiple Stock
“Aim To test user with changing multiple stock items at the same time”
The purpose of the scenario was to see if users engage and understand the stock management feature
John is trying to track a specific order. All he remembers is the product name: Nike Bolt running shoes
He goes into the product page and does a quick search for Nike Bolt shoes
He find the relevant order and reviews its status.
Scenario 3 - Usability Test 2 - Find specific Nike Lighting Bolt Spikes
“Aim To test user to find a specific order fo Nike Lighting Bolt Spikes”
The purpose of the scenario was to test if the quick search feature is relevant when there are many variables to search from
Usability testing 2 - Analysis
* Most users found the simpler dashboard easier to understand
* There should be 2 accounts - Drop ship and Fulfilment
* There should be live alerts to alert any low stock or other issues
Future Suggestions
Product
StockOrdersDeliveries
Sales
Edit
Manage Price
Future Suggestions
Product
Deliveries
Sales
Edit
Manage Price
Stock
Orders
Catalogue
Next Steps - The Current Dashboard
Next Steps - Introduce to brands and test
Producing final documents to hand to laZook:
Toolkit
- Prototypes
- Personas
- Site maps
- User flows
- Annotation and further possible solutions
What’s Next
Thank you