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This was my Third UXDi Project. The Project is Foursquare, Foursquare was looking to increase the level of engagement with their users and merchants by adding a mobile payment component to check-ins. They were keen to test this potential revenue stream and drive new users to the product. We were tasked with understanding where and why people check-in, and how they pay for things currently. Deliverables - Design key screens and flows using Foursquare’s current look and feel The Product was X Pay is a set of new features that allows Foursquare users to pay fast and securely for items and to engage with merchant stores through special offers and discounts. Unlike companies like Facebook this creates a more intimate experience before and during visits.
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X-PAY Student Presentation 17/01/14
X Pay Presentation
Document 6.1.3 17/01/14Student Project - UXDi Project 3 - Foursquare Team - The Socialites
Hi
The Brief
‣ Understand where and why people check-in, and how they pay for things currently.
The Brief
‣ Increase the level of engagement with users and merchants by adding a mobile payment component to check-ins.
Foursquare to Customers
text
Foursquare to Merchants
text
Existing problems
1.Privacy
2.No direct interaction between merchant and user
3.Make a secure payment within the app
X - Pay
X - Pay
X - Pay
X - Pay
X - Pay
https://www.flinto.com/p/6c82cb11
Mike’s Story
“I'm a little paranoid and I don't want people to know where I am”
Mike’s Story - Check in
Mike’s Story - Check in
Creating a reward system that will promote users to visit venues such as museums.
Mike’s Story - Check in
Mike can get the reward by checking into the venue
Mike’s Story - Check in
Benefits:
● Promote checking in
● Increase interaction between merchant and users
Mike’s Story - Privacy
Mike’s Story - Privacy
In app feature which gives users the option of sharing possibilities
Mike’s Story - Privacy
Benefits:
● Allow users control to their privacy
● Promote check in from new users
Mike’s Story - Secure Payment
Mike’s Story - Secure Payment
Payment option via ITunes or Paypal
Mike’s Story - Secure Payment
Benefits:● Give users control of mobile payment
method
● Use recognised, secured payment platforms to promote mobile payment
Kate’s Story
‘To get a great deal, to tell my friends about a great nearby place I have been, to brag if it's cool.’
Kate’s Story
Kate’s Story
Kate’s Story
Kate’s Story
● To help Kate make a quick decision and pick a bar.
Kate’s Story
● To help Kate to interact directly to Hoxton Bar before she is there.
Kate’s Story
BenefitKate can make the most of her night out at a cool bar in Hoxton with Suzi and Amanda.
Kate’s Story
Kate’s Story
Kate’s Story
Kate’s Story
● To improve Kate’s night out experience at Hoxton bar.
Kate’s Story
BenefitSo, Kate can continue to chat with Suzi without leaving Suzi on her own.
Kate’s Story
Kate’s Story
Kate’s story
Kate’s Story
● To help Kate to pick her drink order promptly.
Kate’s Story
● To allow her to pay for her drink order instantly within Foursquare mobile app using her apple id account or her paypal account.
Kate’s Story
BenefitIt is handy for Kate to pay for her drinks without carrying cash on hand. Only pay for herself.
Prototype
Learnings
Learnings 2. Chatting
to Merchants
Learnings 3. Privacy
“A lot of users are worried about their privacy”
Learnings 4. Privacy
Let users have the option to be private with friends and the venue
Learnings 5. Rewards
Users do want rewards before Check in
Learnings 6. Mobile
Payments Make the process simple
Learnings 6. Mobile
Payments Walk users through the steps
Learnings 6. Mobile
Payments Collaborate with Apple and Paypal
Further Opportunities
Further Opportunities
Further Opportunities
Further Opportunities
Merchants
X - Pay
Thank You
