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Website Redesign Kick-Off 2015COLLEGE of ARTS AND SCIENCES
University Web Services
Michael O’Brien LWS SENIOR DIRECTOR PROJECT ADVISOR
Joy Brunetti WEB COORDINATOR PROJECT CO-MANAGER
Shelly Bowen CONTENT STRATEGIST INFORMATION ARCHITECTURE
Cristina Cruz WEB DESIGNER & DEVELOPER DESIGN & BRANDING
Jennifer Dandle WEB DEVELOPER TRAINING & ACCESSIBILITY
Ahmed Khan WEB DEVELOPER DEVELOPMENT & INTEGRATION
Shay Pessah WEB DESIGNER & DEVELOPER RESEARCH ADVISOR
Roberta Roebuck WEB DEVELOPER CMS & DEVELOPMENT ADVISOR
Bryan Teague SENIOR WEB ADMINISTRATOR PROGRAMMING SUPPORT
Project Overview
• Redesign Project
• Mobile-First Initiative
• Advisory Board Role
Department Core Messaging
Priorities
• Students First
• Liberal Arts Foundation
• Research Opportunities
• Faculty Commitment
• Benefits of a USD Education
Department Core Messaging
Priorities
• Students First
• Liberal Arts Foundation
• Research Opportunities
• Faculty Commitment
• Benefits of a USD Education
Project Goals
• Audience-Focused
• Well-Balanced Education
• Research & Scholarships
• Strong Relationships
• Student Outcomes
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
Timeline
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
Timeline
RESEARCH& DISCOVERY
Redesign Kick-off
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
Timeline
RESEARCH& DISCOVERY
Redesign Kick-off
CONTENT &STRUCTURE
Content Review
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
Timeline
RESEARCH& DISCOVERY
Redesign Kick-off
CONTENT &STRUCTURE
Content Review
DESIGN
Design Review
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
Timeline
RESEARCH& DISCOVERY
Redesign Kick-off
CONTENT &STRUCTURE
Content Review
DESIGN
Design Review
DEVELOPMENT
Final Review
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
Timeline
LAUNCH
RESEARCH& DISCOVERY
Redesign Kick-off
CONTENT &STRUCTURE
Content Review
DESIGN
Design Review
DEVELOPMENT
Final Review
Terminology
Target Audience:
Usability:
Information Architecture:
Responsive:
Mobile-First:
current USD students who have not declared a major; prospective students and their families
website ease of use across desktop and mobile devices
skeleton and structure of a site; navigation flow and how content is organized
how a website responds visually across various screen sizes and devices to provide a seamless design and content experience
designing for devices by specifying unique considerations for web organization, actions, input, design and layout
Why Mobile-First?
Mobile Behavior Trends
2.9 HOURS
2 HOURS
3.5 HOURS
3.4 HOURS
5.2 HOURS18 - 24
25 - 34
35 - 44
45 - 54
55 +
83%
WANT A SEAMLESS
EXPERIENCE
feel it is somewhat important or very important to have access to content however they want it9/10
Exact Target Research 2014 Mobile Behavior Reporthttp://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf
Mobile-First at USD
700+DEVICE TYPES
Google Analytics Off Campus Data: July 2013 - July 2014
04:27MINUTES PER SESSION
45.6%NEW USERS ON MOBILE DEVICES= 1,277,660 SESSIONS
Redesign Improvements
Pre-Redesign, 1 Year
Mob
ile T
raffi
c In
crea
se (%
)
5
10
15
20
25
30
Redesign Period Post-Redesign, 1 Year
LAW + 27.4 %
SBA + 14.8 %
SOLES + 14.5 %
Google Analytics Off Campus Data: July 2011 - March 2015
Understanding Our Target Audience
Research and Discovery
PROSPECTIVE STUDENTS 3,232 Respondents
CURRENT STUDENTS 1,461 Respondents
COLLEGE FACULTY AND STAFF 51 Respondents
User Profile
Qualities
• Positive outlook • Prefers to be outdoors • Eco-conscious • Fast-paced environments • Values family and friends • Takes pride in experiences
10%
8%
25.3%
11%
39.2%18 - 24
25 - 34
35 - 44
45 - 54
55 +
Popular Apps
Instagram Facebook Snapchat Mail MySDMobile Twitter Pinterest
FEMALE MALE60% 40%
Target Audience
Target Audience
UNDECLARED & PROSPECTIVE
STUDENTS
Target Audience
UNDECLARED & PROSPECTIVE
STUDENTS
STAFF & ADMIN
FACULTY
CURRENT STUDENTS
Target Audience
UNDECLARED & PROSPECTIVE
STUDENTS
STAFF & ADMIN
FACULTY
CURRENT STUDENTS
ALUMNIDONORS
COMMUNITY
Target Audience
UNDECLARED & PROSPECTIVE
STUDENTS
STAFF & ADMIN
FACULTY
CURRENT STUDENTS
INDUSTRY PARTNERS
HIRING CORPS.
PROSPECT. FACULTY
ALUMNIDONORS
COMMUNITY
Key Values
HONESTY
Key Values
HONESTY
LOYALTY
Key Values
HONESTY
LOYALTY
FAMILYRE
SPEC
T
COMPASSION
INTEGRITY
Key Values
HONESTY
LOYALTYTRUST
FRIENDSHIP
FAMILYRE
SPEC
T
COMPASSION
INTEGRITY
Key Values
HONESTY
LOYALTYTRUST
FRIENDSHIP
FAITH
HARD WORK
FAMILYRE
SPEC
T
COMPASSION
INTEGRITY
Key Values
HONESTY
LOYALTYTRUST
FRIENDSHIP
FAITH
HARD WORK
FAMILYRE
SPEC
T
COMPASSION
INTEGRITY
DEPENDABILITYMORA
LS
DEDICATION
OPEN-MINDEDNESS
EDUCATION
CAREINTELLIGENCE
Key Values
HONESTY
LOYALTYTRUST
FRIENDSHIP
FAITH
HARD WORK
FAMILYRE
SPEC
T
COMPASSION
INTEGRITY
DEPENDABILITYMORA
LS
DEDICATION
OPEN-MINDEDNESS
EDUCATION
CAREINTELLIGENCE
COMMUNITY
EQUALITY
SERVICE
EMPATHY
SELFLESSNESS
Competitive Analysis
Peer Schools Aspirational Schools
Loyola Marymount University of Southern California
University of San Francisco Georgetown University
Santa Clara University University of Notre Dame
Pepperdine University Boston College
Competitive Analysis
Top Deciding Factors
1. Online Presence
2. College’s Website
3. Brochures/Catalogs
Important Considerations
1. Location
2. Cost
3. University Reputation
Survey Results
Most Visited Section
Major / Minor Information
Curriculum Requirements
Survey Results
Most Visited Section
Major / Minor Information
Curriculum Requirements
Survey Results
Hardest to Find
Academic Calendar
Forms / Documents
Most Visited Section
Major / Minor Information
Curriculum Requirements
Survey Results
Hardest to Find
Academic Calendar
Forms / Documents
Most Visited Section
Major / Minor Information
Curriculum Requirements
Survey Results
Hardest to Find
Academic Calendar
Forms / Documents
Would be interested in seeing:
Internships
Employment Opportunities
Student Achievements
Most Visited Section
Major / Minor Information
Curriculum Requirements
Summary
• Audience-Focused
• Well-Balanced Education
• Research & Scholarships
• Strong Relationships
• Student Outcomes
Next Steps
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2014 2015 2016
LAUNCH
RESEARCH& DISCOVERY
Redesign Kick-off
CONTENT &STRUCTURE
Content Review
DESIGN
Design Review
DEVELOPMENT
Final Review
Next Steps
Next Meeting Content Structure / Design Elements Wednesday, May 6, 2015
Redesign Website Presentation and Data Summary www.sandiego.edu/redesign
Thank You and Q&A