Smart Design

Create beautiful objects, create a better life? What is the reality of your work?

How do you become the next Apple or Nike, or Square?

Set of methodologies which change your thinking

About MeDesigner and Design Strategist for over 15 yearsSpecialize in Branding, Innovation, Identity System and Product Design

AT&T, Microsoft, Apple, Intuit, Bosch International, Yamaha MusicBombardier …

Agenda

Different Aspects of Smart DesignInnovation versus Execution

Look at some of the process & methodologies used in order to create Smart Design

We’d love to hear from you. What interest’s you in Smart DesignAnd what are some of the challenges you are encountering?

Introduce some of the classes we are going to conduct in Smart Design methodologies

Smart Design

Innovation Execution

EverybodyRequires Creativity

Need a PlanCraftsmanship & ExpertsRequires Training & Skills

Innovation

What do we need?

Team Process Tools OrganizationalStructure

Current Product DevelopmentProcess

ProductMarketing

ExecutiveReview

Product Design

Tested Marketing Sales

Sales

Engineering

Smart Designed DevelopmentProcess

Core Team

Advisors

Advisors

Advisors AssumptionsDesign Test

Prototype

Team Cross-functional Teams

Core Team Extended Team / Advisors

Product Manager Lead Engineer

MarketerDesign Lead

Back End EngineerBusiness Analyst

Teen Physiologist

Design ThinkingProcess

Understand Define Ideate Prototype Test

Process

Market ResearchCompetitive AnalysisExpert AdviceUser Research

Understand

Process

Finding Nuggets

Adjusting Problem and Solution Statements

Success Criteria

Define

IdeateProcess

Innovation Session- Create as many ideas

as possible in a short amount of timeor focus each on one

idea- Encourage non

designers to participate

Process Prototype

Choose one or two ideasand start prototyping them.

Prototypes come in a variety of forms

• Sketches• Paper Prototype• Low Fidelity• High Fidelity

Process Test

Super Simple5 ParticipantsWebex

or complexin a Lab

Smart Design

Innovation Execution

EverybodyRequires Creativity

PlanCraft/ExpertRequires Training & Skills

Executing Smart Design

TeamBranding DesignSystems

Tools OrganizationalStructure

Is the blue print Branding

AT&T

Have a little visionBranding

Different vision different expressionBranding

Different brands have different goals.

Not all designers are the sameTeam

Apple designers for example are a specific bread of designers with a common understanding about the quality & meaning of design

An important aspect when you hire a team.

Design as a teamTeam

Traditional

Direction A Direction B

Direction C

Pick one!

Smart

One Team One Direction

DesignSystem

Grid Systems

Consistent Intelligence

Build by math

DesignSystem

Guidelines

Traditional versus Digital

Tools

Prototyping ToolsDesign Tools File Management

Tools

Organizational Structure

OrgStructure

CEO

VP ProductVP

Marketing

Product Design

Creative Services

Owns Branding

Traditional

OrgStructure

CEO

VP ProductVP

Marketing

Creative +Product Design

Owns Branding

VP Design

collaborates

Design Centric

Smart Design Workshops

As a designer it will change your thinking to become a more strategic designer and it will give you tools to progress in an environment which is not necessarily design friendly

Entrepreneurs, it will help you to understand design better and make better business decisions to accomplish Smart Designed products. Smart Products = More Revenue

All in all it an incredible amount of fun!