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Cisco SMART Designs

Small Business Technical Marketing

June, 2011

The Network. Without the Guesswork

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“In the business world, everyone is paid in two coins: Cash and Experience. Take the experience first. The cash will come later.”

Harold S. Geneen (1910 – 1997)

President - ITT Corporation

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Validated network designs enabling partners to grow a profitable practice by removing the guesswork of selling and installing

networking solutions

Simplified & modular solution framework for up to 250 user networksIncludes pre-sales & post-sales assetsTimely release of new solutions aligned with launchesWell integrated with SELECT certification program and Small Business Advantage campaign SMART Designs

cover Full Range

of Products for

Small Business

Customers

SMART Designs

cover Full Range

of Products for

Small Business

Customers

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Starts with a SMART, Simple, Secure Network Foundation

Secure Network

Foundation(Firewall, Antivirus,Intrusion Protection,

VPN, QoS)

Key technologies are easily added in the next layer

Provides investment protection and opportunities for future growth

Applications in the outer layers create significant revenue and margin opportunities for you

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SMART Designs

cover Full Range

of Products for

Small Business

Customers

SMART Designs

cover Full Range

of Products for

Small Business

Customers

www.cisco.com/go/partner/smartdesigns (Cisco.com login credentials are necessary)

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Cisco SMART Designs

With Cisco’s SMART Designs, you can quickly provide best-in-class networking solutions that will easily grow with your customer’s business needs.

Mixed-Vendor Solutions

Solutions built with products from different vendors unnecessarily increase

complexity, costs, and risk for you and your customers.

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DESIGN GUIDE

IMPLEMENTATION GUIDE

APPLICATION NOTESSMART TIPS

SMALL BUSINESS PRODUCT GUIDESOLUTION BILL OF MATERIALSSOLUTION PROFILEEND USER EXPERIENCEOVERVIEW PRESENTATION

PRE SALES PRE SALES ASSETSASSETS

POST SALES POST SALES DEPLOYMENT DEPLOYMENT

ASSETSASSETS

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• All SMART Design

resources can be accessed

at -

Smart Designs web page.

• Additional supporting

resources on deployment

methodology and lifecycle

services are available in

Steps to Success

Cisco.com login credentials are necessary

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Cisco SMART DesignsPartner Adoption and Experience

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Used by Cisco Partners in 162 Countries

Over 16K unique Users

Over 8K unique Partners

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Though originally intended for the less experienced Cisco Partners – SMART Designs have also been strongly embraced by Elite PartnersThough originally intended for the less experienced Cisco Partners – SMART Designs have also been strongly embraced by Elite Partners

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Highlights from Partner Surveys:

SMART Designs are proven and aligned with Partner needs

SMART Designs are proven and aligned with Partner needs

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“Cisco SMART Designs have helped my small staff to

become more efficient and effective in addressing our small

business market opportunities. Thanks, Cisco, for enabling us

to be even smarter.”

SELECT Partner

“As CCNAs and SMB engineers, we constantly deal with the

challenges of network design that goes beyond the

collection of network devices to interoperating in a single

fluid deployment. Cisco SMART Designs are exactly those

types of assets that answer these questions, pointblank,

targeted directly at Cisco's product lines for small businesses.”

SELECT Partner

“Though, IP based Unified Communications seemed

daunting at first – Cisco SMART Designs helped us

overcome the initial challenges for my organization and overall

business.”

SELECT Partner “As a relatively new Cisco partner, SMART Designs have

been invaluable to me and my company”

SELECT Partner

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“SMART Designs allow us to leverage our highly skilled

staff more effectively.  In addition to being very useful on

projects, SMART Designs are especially useful for developing

practical training for the junior staff members.”

Premier Certified Partner

“We will be leveraging SMART Designs into our customer

engagements; to have co-branded documentation gives

increased credibility. Strongly encourage continued

development of this type of resource & documentation.  From a

Partner perspective SMART Designs offer savings in

development costs and efficiency in our pre-sales efforts.”

Premier Certified Partner

“We appreciates the time and effort that Cisco has invested for

this systems approach. We have developed a broader ranging

system (more products other than Cisco) but it is not nearly as

deep and strong as the Cisco SMART Designs. This pilot

was of great value to us and helped us with further insight

into our process/practice contents.”

Gold Certified Partner

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Cisco SMART DesignsBusiness Impact

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Hours Saved

Pre-Sales

Discovery and Design Phase 12

Quoting Accuracy 9

Solution Architecture 8

Pre-Sales Total 29

Implementation

Skill-set Alignment 65

Deployment (leveraging scripts) 6

Implementation Total 71

Other Areas

In-house MOP Development Future

In-house Training Future

TOTAL HOURS SAVED 100

LEGENDExperienced Engineer - Direct Savings ($141/Hr)

Leveraging Junior Engineers ($105/Hr)

Savings =

15.1%

Savings =

15.1%

Cumulative over 6 installations

Total Labor Hrs = 659

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SELECT Partners using SMART Designs are simply "More Effective" in both economic down turn and recovery

SELECT Partners using SMART Designs are simply "More Effective" in both economic down turn and recovery

41%

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PartnersPartners

Improve quoting efficiency and accuracy Reduce installation time & risks Increase margin and profitability Reduce ongoing maintenance costs Develop your own in-house methods and procedures Focus on customization. Explore additional revenue streams for managed

services.

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DistributorsDistributors

Increase deal size through solutions Increase inventory turns Benefit from lower cost-of-sales More easily ramp and support new Partners Realize Increased Partner loyalty

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Increase ProfitabilityDecrease pre-sales and

implementation time

Increase effectiveness

Reduce training requirements

Increase productivity

Increase ability to address new opportunities

Enhance your reputation & become a trusted advisor

Cisco SMART DesignsThe network. Without the guesswork.

Cisco SMART DesignsThe network. Without the guesswork.

Thank you.