PLANNING DIGIPAK INSERT

For the front cover of the insert I’m going to use the

same logo that I’ve used for the digipak cover, album

advert and music video. This will create continuity

between the products as well as being easily identified if separated from the digipak.

I’m going to have the back cover as just a black panel as it is unconventional to have

information on the back cover as its rarely looked at.

Front Cover

First PanelFor the first panel of the insert I’m going to have the lyrics to the single ‘Colors’

from the album. As this will likely be the most popular song, I think that fans

would appreciate having easy access to the lyrics. Many digipak inserts include the lyrics to all the tracks on the album however, I am challenging that by only including the lyrics to the single as I

think it’s unnecessary to include every song. I also want the insert to be short but interesting with mostly images and

not a large amount of text.

Your little brother never tells you but he loves you soYou said your mother only smiled on her tv show

You’re only happy when your sorry head is filled with dope

I hope you make it to the day you’re twenty-eight years old

You’re dripping like a saturated sunriseYou’re spilling like an overflowing sink

You’re ripped at every edge but you’re a masterpieceAnd now i’m tearing through the pages and the ink

Everything is blueHis pills, his hands, his jeans

And now i’m covered in the colors pull apart at the seams

And it's blueAnd it's blue

Everything is greyHis hair, his smoke, his dreamsAnd now he's so devoid of colorHe don’t know what it means

And he's blueAnd he's blue

You were a vision in the morning when the light came through

I know I’ve only felt religion when i’ve lied with youYou said you’ll never be forgiven till your boys are too

And I’m still waking every morning but it’s not with youYou’re dripping like a saturated sunriseYou’re spilling like an overflowing sink

You’re ripped at every edge but you’re a masterpieceAnd now I’m tearing through the pages and the inkYou were red, and you liked me because I was blueBut you touched me, and suddenly I was a lilac sky

Then you decided purple just wasn't for youEverything is blue

His pills, his hands, his jeansAnd now I'm covered in the colors pull apart at the

seamsAnd it's blueAnd it's blue

Everything is greyHis hair, his smoke, his dreamsAnd now he's so devoid of colorHe don't know what it means

And he's blueAnd he's blue

(Everything is blue)

Second PanelFor the second panel I’m going to have a collage of images taken when filming my music video for a behind the scenes

look. I think the audience would enjoy seeing this as part of the digipak as

they would feel like they’re getting more for

their money and a number of exclusive

images that people who hadn’t bought the

digipak wouldn’t be able see.

Third PanelOn the third panel I’m going

to have an photo that I took of powder paint hitting a tree. I took this image when filming one of the scenes in my music video so the composition and

colours match that of the video. I’ve also chosen this image because of the bright

neon colours and the contrast between the pink paint and green grass which I think

works well. I think this will relate perfectly to my ongoing

theme of colour and explosions of colour.

Fourth Panel Thank you to my family, friends and partners who have supported me, I couldn’t have done it without your immense help.

I’d also like to thank all my wonderful supporters and those who stand for truth and free thought in today’s world.

For the fourth panel in the insert I’m going to have a message from the artist as well as

credits to the people to worked on the album. I think the message from the artist will give a

personal touch to the digipak and build a connection between the artist and the audience. Crediting the people who worked on the album

is one of the typical conventions of a digipak insert as it’s important that they are given

recognition.

This image will be the background to the text and is an image taken from a photo shoot I did while filming the ink scenes in my music video. I really like the blending

of colours in the image and think it would be interesting to see a high quality photo version of the

ink shot in my video.

ALL TRACKS WRITTEN BY HALSEY

Vocals by HalseyProduction by Capitol CutsAdditional Production by Aron ForbesMastering by Pete LymanInstruments by Tim AndersonGuest Vocals by Jayda Brown and Emma GunnPhotography by Sarah BarlowArt Direction by Garrett HillikerManagement by Aron Li