1. Module Title : Manipulating Media Chosen Question : What is the role of the media and film in influencing fashion? Group members and roles: Alice Senior (Project Manager), Alice Waldeck (Researcher), Lydia Mawdsley (Content Creator) and Jade Newman (P&D).

2. Research Aims: To analyse the role of the media within the fashion industry and what influence it has. To recognise sources pertaining to film that also influence the fashion industry. To describe how the media and film industry have an affect on fashion. To make a comparison between the two influences of media and film.

3. Film and TV fashion Influences Film and Television programmes and series influence the fashion industry. Sex and the City and Project Runway generally appeal to viewers interested in fashion.

4. Many iconic actors and actresses have been noticed because of their roles and dress in film. These are actresses like Audrey Hepburn and characters such as Carrie Bradshaw. Films like Breakfast at Tiffanys portray a desirable lifestyle, which is often also an influence on fashion. Source: Welters, L. & Lillethun, A. (2011). The Fashion Reader. 2nd ed. New York: Berg Publishers.

5. Marilyn in Fashion Marilyn Monroe has become a fashion icon through the roles she played within the film industry. She also inspires trends. For years her built-in sensuality, voluptuous figure and provocative taste went against her being taken seriously by most fashion critics. Source: Nickens, C. & Zeno,G. (2012), Marilyn In Fashion, Philadelphia: Running Press, 2-5. The influence of Marilyn Monroe (film industry influence).

6. Ted Polhemus Theory Trickle down, bubble up Trickle down People began to make their own trends from what they had seen in the film industry. Bubble up Designers began getting inspiration from people of the streets, Street style. Rock music was a genre which influenced the formation of punks. Source: Polhemus, T (1994). Street Style. Singapore: C.S. Graphics.

7. Social Media Innovation of street style is recognized by photographers running street style blogs. Social Media is one of the most successful marketing strategies used by designers. Bloggers, internet, celebrities and e-commerce websites influence the way we dress and what we feel is fashionable.

8. Fashion always changes by whats in Vogue Vogue influences, encourages and inspires consumers of what trend is in. A picture is worth 1000 words Trends are set according to what the public sees or hears in the media. Source: Sherman, G. & Perlman, S. (2010). Fashion Public Relations. London: Bloomsberry Academic.

9. In conclusion Social media is highly influential and extremely accessible. Music videos and genres influence sub cultural identities. Fashion in film can influence fashion trends through processes of Ted Polhemus reversed Bubble Up theory. Film creates style icons which influence the fashion industry.

10. Bibliography: Matt, N. (2013). Influence of Social Media in Fashion and Lifestyle. Available: http://socialmediaweek.org.mumbai.2013/07.18/influences-of-social-media-in -fashion lifestyle/#.UuA4OXky4. Last accessed 3rd February 2014. Nickens,C & Zeno,G. (2012). Marilyn In Fashion. Philadelphia: Running Press, The influence of Marilyn Monroe (film industry influence). Polhemus, T (1994). Street Style. Singapore: C.S. Graphics. Sherman,G. & Perlman,S. (2010). Fashion Public Relations. London: Bloomsberry Academic. Welters, L. & Lillethun, A. (2011). The Fashion Reader. 2nd ed. New York: Berg Publishers.