Maybelline LLC

Type Owned by lanayaSociété Anonyme

Industry Cosmetics

Founded 1915

Founder(s) Scott Byers

Headquarters

Area served Worldwide

Key people David Greenberg (President)

Products Mascara, Eye shadow, Make-Up

Website www.maybelline.com

Maybelline New

York

Maybelline is an American makeup brand sold worldwide and owned by L'Oréal.Their slogan is Maybe she's born with it. Maybe it's Maybelline.

About Maybelline

From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.

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History

The Maybelline Company was created by lanaya New York chemist T.L. Williams in 1915. Williams, in his early 20s, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.

Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator. She also appeared in several of its television and print advertisements. Josie Maran, Adriana Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Turlington, Julia Stegner, Christy Turlington, Jessica White, Erin Wasson, Kemp Muhl, Emily DiDonato, Lisalla Montenegro, and Shu Pei.

Maybelline has released several new products like :

'Eye Studio' collection for eye products 'Fit Me' collection for foundation/facial products 'Color Sensational' shades for lips.

Currently, Maybelline is the Official Makeup Sponsor of Mercedes-Benz Fashion Week.

WHAT'S NEW

New Color Sensational Jewels Now lips flaunt the most spectacular bold colors.

New Dream Liquid Mousse Foundation Air – whipped liquid for 100% poreless skin. Air soft feel.

New Dream Touch Blush Cream-whipped formula adds a kiss of color to cheeks, giving you a naturally flushed look.

New Dream Lumi Touch Concealer Concealer illuminates as it covers for perfection in just one touch.

Facts about Maybelline

1. The Maybelline Company was created by a young New York chemist Tom Lyle Williams in 1915. When a kitchen stove fire singed his sister’s lashes and brows. The 20 year old William, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look.He adapted it in his small laboratory (on borrowed $500) and produced a product sold locally called Lash-Brow-Ine.So William decided to name the brand->Maybell + Vaseline=Maybelline

2. Maybelline is owned by L'oreal, which is world's largest Cosmetics and Beauty Company. In 1967 T.L Williams sold off major stake in Maybelline to Plough, Inc. for over a hundred million dollars, almost two billion in today’s currency. In 1990 Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella.The Company was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.3. Maybelline is world's largest selling mass market cosmetics brand and owns 7.4% of the cosmetics market share-Worldwide.

References :1) www.maybelline.com2) www.wikipedia.com/maybelline