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Page: 1 of 11 FILE; FULL WALL Door Count as of Print Date: 3 Spring 2021 HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26 Date : 18-Sep-2020 Prepared by: Loreal CPD Category Management

HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

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Page 1: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 1 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Spring 2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

Page 2: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 2 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Spring 2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

- COLOR SENSATIONALLIP LINER S17 SPSVRGRAPHIC

-

- SS 2STEPSPACESAVER

- SS 2 STEPSPACESAVER

PM0000033358 - FLEX FULL-N-SOFT HKBR **

PM0000035504 - FLEX FALSIES LASH LIFT HKBR **

DRMRADIANT-02 DREAMRADIANTLIQUIDFOUNDATION

PM0000035529 - FLEX DRM RADIANT FNDTN 1.1 **

PM0000033376 - FLEX VE COLOSSAL PUMPED UP HKBR **

DRMRADIANT-10 DREAMRADIANTLIQUIDFOUNDATION

DRMRADIANT-20 DREAMRADIANTLIQUIDFOUNDATION

DRMRADIANT-35 DREAMRADIANTLIQUIDFOUNDATION

DRMRADIANT-80 DREAMRADIANTLIQUIDFOUNDATION

DRMRADIANT-90 DREAMRADIANTLIQUIDFOUNDATION

DRMRADIANT-125 DREAMRADIANTLIQUIDFOUNDATION

DRMRADIANT-130 DREAMRADIANTLIQUIDFOUNDATION

PM0000030863 - FLEX EW SHAD Q 2.2 **

1H14EWQUAD-44Q EXPERT WEARQUADS Autumn Coppers

PM0000030862 - FLEX EW SHAD Q 1.2 W/SS **

PM0000030910 - FLEX EW MONOS 1.1 (1TIER) **

NEWEWMONO-100S New Expertwear

PM0000033213 - FLEX SS 24HR LIP 2.2 (NON REFLOW) **

PM0000033212 - FLEX SS 24HR LIP 1.2 (NON REFLOW) **

PM0000030746 - FLEX SS MATTE INK UNNUDES 1.1 **

PM0000035537 - FLEX CS CREAMS 2.2 RENO **

609MERU-255 COLOR

PM0000035528 - FLEX CS CREAMS 1.2 RENO **

609MERU-166 COLOR

PM0000030896 - FLEX CS LIP LINERS 1.1 **

609MERU-450 COLOR

609MERU-133 COLOR

SSLC11-050 SS 2STEP24 HRLIPCOLOR

SSMATINK-55 SUPERSTAYMATTEINK

609MERU-105 COLOR

609MERU-280 COLOR

NEWEWMONO-30S New Expertwear

SSLC11-005 SS 2STEP24 HRLIPCOLOR

609MERU-233 COLOR

609MERU-275 COLOR

SSLC11-055 SS 2STEP24 HRLIPCOLOR

SSMATINK-60 SUPERSTAYMATTE

1H14EWQUAD-8Q EXPERT WEARQUADS Lavender Smokes

1H14EWQUAD-2Q EXPERT WEARQUADS Natural Smokes

609MERU-20 COLOR

609MERU-111 COLOR

SSLC11-015 SS 2STEP24 HRLIPCOLOR

SSLC11-080 SS 2STEP24 HRLIPCOLOR

SSMATINK-65 SUPERSTAYMATTE

NEWEWMONO-20S New Expertwear

CSLIPLCSLIPLCSLIPLCSLIPL

609MERU-645 COLOR

1H14CSB-920 COLORSEN

SSLC11-020 SS 2STEP24 HRLIPCOLOR

SSLC11-090 SS 2STEP24 HRLIPCOLOR

SSMATINK-70 SUPERSTAYMATTE

CSLIPLCSSHLICSLIPL

609MERU-311 COLOR

609MERU-205 COLOR

SSLC11-045 SS 2STEP24 HRLIPCOLOR

SSLC11-100 SS 2STEP24 HRLIPCOLOR

SSMATINK-75 SUPERSTAYMATTE

NEWEWMONO-60S New Expertwear

1H14EWQUAD-10Q EXPERT WEARQUADS Mocha Motion

1H14EWQUAD-4Q EXPERT WEARQUADS Charcoal Smokes

609MERU-445 COLOR

609MERU-235 COLOR

SSINTNSTY-200 SUPERSTAYSUPERIMPACT

SSLC11-110 SS 2STEP24 HRLIPCOLOR

SSMATINK-80 SUPERSTAYMATTE

CSSHLICSSHLICSLIPLCSSHLI

609MERU-425 COLOR

609MERU-15 COLOR

SS24SMILE-310 SuperStay24SmileBrightn

SSLC11-115 SS 2STEP24 HRLIPCOLOR

SSMATINK-85 SUPERSTAYMATTE

NEWEWMONO-140S New Expertwear

CSLIPLCSLIPLCSSHLI

609MERU-435 COLOR

609MERU-222 COLOR

SSINTNSTY-220 SUPERSTAYSUPERIMPACT

SSLC11-120 SS 2STEP24 HRLIPCOLOR

SSMATINK-90 SUPERSTAYMATTE

1H14EWQUAD-50Q EXPERT WEARQUADS Sunlit Bronze

1H14EWQUAD-22Q EXPERT WEARQUADS Chai Latte

CSLIPLCSLIPLCSLIPLCSSHLI

SSLC11-136 SS 2STEP24 HRLIPCOLOR

SS24SMILE-315 SuperStay24SmileBrightn

SSMATINK-95 SUPERSTAYMATTE

NEWEWMONO-200S New Expertwear

SSERASER-00 SUPER

SSLC11-145 SS 2STEP24 HRLIPCOLOR

CSSHLICSLIPLCSLIPL

SSMATINK-100 SUPERSTAYMATTE

PM0000033346 - FLEX ES BRW DEF+FILL DUO HKBR **

PM0000033388 - FLEX UNSTOPPABLE HKBR **

PM0000033361 - FLEX GREAT LASH BASE HKBR **

PM0000033390 - FLEX VE COLOSSAL HKBR **

PM0000033365 - FLEX LASH SEN BASE HKBR **

PM0000033216 - FLEX DRM URBAN COVER 1.1 **

DREAMUC-110 DREAMURBANCOVERFOUNDATION Porcelain

PM0000030892 - FLEX SS FC FNDTN 1.1 **

SUPERSFDT-110 SUPERSTAYFULLCOVERAGEFOUNDATION Porcelain

PM0000030745 - FLEX FM M&P FNDTN 1.1 **

FMPRRFN-110 FitMeMATTE+PORELESSFNDTN Porcelain

PM0000033363 - FLEX IAR CNCLR HKBR **

PM0000033373 - FLEX MEGA PLUSH HKBR **

PM0000033357 - FLEX TTL TMPT MASC HKBR **

DREAMUC-112 DREAMURBANCOVERFOUNDATION Natural Ivory

FMPRRFN-112 FitMeMATTE+PORELESSFNDTN Ntrl Ivory

SUPERSFDT-112 SUPERSTAYFULLCOVERAGEFOUNDATION Natural Ivory

DREAMUC-120 DREAMURBANCOVERFOUNDATION Classic Ivory

FMPRRFN-120 FitMeMATTE+PORELESSFNDTN Clsc Ivory

SUPERSFDT-118 SUPERSTAYFULLCOVERAGEFOUNDATION Light Beige

DREAMUC-128 DREAMURBANCOVERFOUNDATION Warm Nude

FMPRRFN-220 FitMeMATTE+PORELESSFNDTN Ntrl Beige

SUPERSFDT-120 SUPERSTAYFULLCOVERAGEFOUNDATION Classic Ivory

DREAMUC-220 DREAMURBANCOVERFOUNDATION Natural Beige

FMPRRFN-228 FitMeMATTE+PORELESSFNDTN Soft Tan

SUPERSFDT-129 SUPERSTAYFULLCOVERAGEFOUNDATION Medium Beige

DREAMUC-330 DREAMURBANCOVERFOUNDATION Toffee

FMPRRFN-235 FitMeMATTE+PORELESSFNDTN Pure Beige

SUPERSFDT-220 SUPERSTAYFULLCOVERAGEFOUNDATION Natural Beige

DREAMUC-348 DREAMURBANCOVERFOUNDATION Café Au Lait

FMPRRFN-310 FitMeMATTE+PORELESSFNDTN Sun Beige

SUPERSFDT-310 SUPERSTAYFULLCOVERAGEFOUNDATION Sun Beige

DREAMUC-375 DREAMURBANCOVERFOUNDATION Java

FMPRRFN-330 FitMeMATTE+PORELESSFNDTN Toffee

SUPERSFDT-355 SUPERSTAYFULLCOVERAGEFOUNDATION Coconut

- FACESTUDIO

-

-

PM0000033406 - FLEX MNY LOGO HEADER 3' **

750TD-1 DEFINE-A-LASH LENGTHMASCARA Very Black

LASHLFTWSH-200 FALSIES SALON LIFT BLACKEST BLACK

LASHLFTWSH-201 FALSIESSALON LIFT VERY BLACK

625M-1 FULL 'N SOFTWASHABLE Very Black

510VEF-00 FALSIESMASCARA Blackest Black

680LD-1 LASHDISCOVERYWASHABLE Very Black

PUSHEXTWSH-00 FALSIES PUSHUP DRAMAANGEL Blackest Black

510VEF-01 FALSIESMASCARA Very Black

620VECL-00 PUMPED UP!COLOSSALWSH Glam Black

620VECL-01 PUMPED UP!COLOSSALWSH Classic Black

950LSM-00 ILLEGALLENGTHSMASC Blackest Black

950LSTI-1 LASHSTILETTO Very Black

999LDG-50 EYE STUDIOGEL LINER Blackest Black

999MPL-110 EYE STUDIOMASTERPREC ALLDAY Black

175M-00 GREAT LASHMASCARA Blackest Black

500VEC-00 VOLUM'EXPRESSCOLOSSAL Glam Black

LSHSNLWSH-00 LASHSENSATIONAL Blackest Black

555TD-1 DEFINE ALINE EbonyBlack

LSHSNLWSH-01 LASHSENSATIONAL Very Black

175M-1 GREAT LASHMASCARA Very Black

500VEC-01 VOLUM'EXPRESSCOLOSSAL Classic Black

59TC-01 EXPERTEYES TWINBROW & EYEPENCILS Velvet Black

695GW-10 UNSTOPPABLEEYELINER -CARDED Onyx

59TC-03 EXPERTEYES TWINBROW & EYEPENCILS Medium Brown

LSENSTWSH-00 LASH SENSATIONALLUSCIOUS Blackest Black WSH

175B-00 GREAT LASHBIG Blackest Black

COLDYNAWSH-223 COLOSSAL BIGSHOT BLACKEST BLACKWSH

695GW-60 UNSTOPPABLEEYELINER -CARDED Espresso

BRWSATIN-255 BROWDEFINE + FILLDUO Soft Brown

PSHUPDRAMAWSH-00 PUSH UP DRAMAWSH Blackest Black

350GLP-00 Great LashLots of Lashes Blackest Black

COLDYNAWTP-226 COLOSSAL BIGSHOT WTP VERY BLACK WTP

LSENSTWSH-01 LASHSENSATIONALLUSCIOUS Very Black WSH

BRWSATIN-260 BROWDEFINE + FILLDUO Deep Brown

0611IAREYE-10 IAR EraserConcealer Fair

0612MPWSH-00 MEGA PLUSHMASCARA Blackest Black

LSBLLRNWSH-710 LASH SENSATIONALCURVITUDE Blkst Black WSH

0611IAREYE-20 IAR EraserConcealer Light

LSBLLRNWSH-720 LASH SENSATIONALCURVITUDE Very Black WSH

0612MPWSH-01 MEGA PLUSHMASCARA Very Black

0611IAREYE-30 IAR EraserConcealer Medium

FLSFLRTWSH-601 FALSIESTEMPTATION BLKST BLK

0113RKWSH-00 VE ROCKETMASCARA Blackest Black

0611IAREYE-40 IAR EraserConcealer Honey

0611IAREYE-50 IAR EraserConcealer Neutralizer

0113RKWSH-01 VE ROCKETMASCARA Very Black

FLSFLRTWTP-604 FALSIESTEMPTATION WTP VERY BLACK WTP

0611IAREYE-60 IAR EraserConcealer Brightener

Page 3: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 3 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Column: 1

Spring 2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

- COLOR SENSATIONAL LIP LINER S17 SPSVRGRAPHIC

-

- SS 2 STEP SPACESAVER

- SS 2 STEP SPACESAVER

PM0000030863 - FLEX EW SHAD Q 2.2 **

1H14EWQUAD-44Q EXPERT WEAR QUADS Autumn Coppers

PM0000030862 - FLEX EW SHAD Q 1.2 W/SS **

PM0000030910 - FLEX EW MONOS 1.1 (1TIER) **

NEWEWMONO-100S New Expertwear Monos Vanilla

PM0000033213 - FLEX SS 24HR LIP 2.2 (NON REFLOW) **

PM0000033212 - FLEX SS 24HR LIP 1.2 (NON REFLOW) **

PM0000030746 - FLEX SS MATTE INK UNNUDES 1.1 **

PM0000035537 - FLEX CS CREAMS 2.2 RENO **

609MERU-255 COLOR SEN LIPSTICK PINK FLARE

PM0000035528 - FLEX CS CREAMS 1.2 RENO **

609MERU-166 COLOR SEN LIPSTICK COPPER CHARGE

PM0000030896 - FLEX CS LIP LINERS 1.1 **

609MERU-450 COLOR SEN LIPSTICK Romantic Rose

609MERU-133 COLOR SEN LIPSTICK ALMOND HUSTLE

SSLC11-050 SS 2 STEP 24HR LIPCOLOR Unlimited Raisin

SSMATINK-55 SUPERSTAYMATTE INK DRIVER

609MERU-105 COLOR SEN LIPSTICK Pink Wink

609MERU-280 COLOR SEN LIPSTICK Rum Riche

NEWEWMONO-30S New Expertwear Monos Seashell

SSLC11-005 SS 2 STEP 24HR LIPCOLOR Everlasting Wine

609MERU-233 COLOR SEN LIPSTICK PINK POSE

609MERU-275 COLOR SEN LIPSTICK Crazy For Coffee

SSLC11-055 SS 2 STEP 24HR LIPCOLOR Perpetual Plum

SSMATINK-60 SUPERSTAYMATTE INK POET

1H14EWQUAD-8Q EXPERT WEAR QUADS Lavender Smokes

1H14EWQUAD-2Q EXPERT WEAR QUADS Natural Smokes

609MERU-20 COLOR SEN LIPSTICK Pink & Proper

609MERU-111 COLOR SEN LIPSTICK DOUBLE SHOT

SSLC11-015 SS 2 STEP 24HR LIPCOLOR All Day Cherry

SSLC11-080 SS 2 STEP 24HR LIPCOLOR Infinite Petal

SSMATINK-65 SUPERSTAYMATTE INK SEDUCTRESS

NEWEWMONO-20S New Expertwear Monos Linen

CSLIPLINER-150 CSLIPLINER-130 CSLIPLINER-105 CSLIPLINER-100

609MERU-645 COLOR SEN LIPSTICK Red Revival

1H14CSB-920 COLOR SEN BUFFS NUDE LUST

SSLC11-020 SS 2 STEP 24HR LIPCOLOR ContinuousCoral

SSLC11-090 SS 2 STEP 24HR LIPCOLOR Timeless Rose

SSMATINK-70 SUPERSTAYMATTE INK AMAZONIAN

CSLIPLINER-155 CSSHLINEXT-132 CSLIPLINER-110

609MERU-311 COLOR SEN LIPSTICK CRIMSON RACE

609MERU-205 COLOR SEN LIPSTICK Nearly There

SSLC11-045 SS 2 STEP 24HR LIPCOLOR Wear OnWildberry

SSLC11-100 SS 2 STEP 24HR LIPCOLOR Very Cranberry

SSMATINK-75 SUPERSTAYMATTE INK FIGHTER

NEWEWMONO-60S New Expertwear Monos The Glo Down

1H14EWQUAD-10Q EXPERT WEAR QUADS Mocha Motion

1H14EWQUAD-4Q EXPERT WEAR QUADS Charcoal Smokes

609MERU-445 COLOR SEN LIPSTICK On The Mauve

609MERU-235 COLOR SEN LIPSTICK Warm Me Up

SSINTNSTY-200 SUPERSTAYSUPER IMPACT ETERNALCHERRY

SSLC11-110 SS 2 STEP 24HR LIPCOLOR So Pearly Pink

SSMATINK-80 SUPERSTAYMATTE INK RULER

CSSHLINEXT-153 CSSHLINEXT-134 CSLIPLINER-115 CSSHLINEXT-102

609MERU-425 COLOR SEN LIPSTICK Plum Paradise

609MERU-15 COLOR SEN LIPSTICK Born With It

SS24SMILE-310 SuperStay 24SmileBrightners Optic Ruby

SSLC11-115 SS 2 STEP 24HR LIPCOLOR ForeverChestnut

SSMATINK-85 SUPERSTAYMATTE INK PROTECTOR

NEWEWMONO-140S New Expertwear Monos Made for Mocha

CSLIPLINER-160 CSLIPLINER-135 CSSHLINEXT-118

609MERU-435 COLOR SEN LIPSTICK Plum Perfect

609MERU-222 COLOR SEN LIPSTICK FLUSH PUNCH

SSINTNSTY-220 SUPERSTAYSUPER IMPACT 24/7 FUSCHIA

SSLC11-120 SS 2 STEP 24HR LIPCOLOR Always Heather

SSMATINK-90 SUPERSTAYMATTE INK HUNTRESS

1H14EWQUAD-50Q EXPERT WEAR QUADS Sunlit Bronze

1H14EWQUAD-22Q EXPERT WEAR QUADS Chai Latte

CSLIPLINER-165 CSLIPLINER-140 CSLIPLINER-120 CSSHLINEXT-104

SSLC11-136 SS 2 STEP 24HR LIPCOLOR Constant Toast

SS24SMILE-315 SuperStay 24SmileBrightners Frozen Rose

SSMATINK-95 SUPERSTAYMATTE INK VISIONARY

NEWEWMONO-200S New Expertwear Monos Dusty Rose

SSERASER-00 SUPERSTAYERASER SUPERSTAY ERASER

SSLC11-145 SS 2 STEP 24HR LIPCOLOR Constant Cocoa

CSSHLINEXT-170 CSLIPLINER-145 CSLIPLINER-125

SSMATINK-100 SUPERSTAYMATTE INK PHILOSOPHER

- FACE STUDIO

-

-

Page 4: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 4 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Column: 2

Spring 2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

PM0000033358 - FLEX FULL-N-SOFT HKBR **

PM0000035504 - FLEX FALSIES LASH LIFT HKBR **

PM0000033346 - FLEX ES BRW DEF+FILL DUO HKBR **

PM0000033388 - FLEX UNSTOPPABLE HKBR **

PM0000033361 - FLEX GREAT LASH BASE HKBR **

PM0000033390 - FLEX VE COLOSSAL HKBR **

PM0000033365 - FLEX LASH SEN BASE HKBR **

PM0000033406 - FLEX MNY LOGO HEADER 3' **

750TD-1 DEFINE-A-LASH LENGTH MASCARA Very Black

LASHLFTWSH-200 FALSIES SALON LIFT BLACKEST BLACK

LASHLFTWSH-201 FALSIES SALON LIFT VERY BLACK

625M-1 FULL 'N SOFT WASHABLE Very Black

510VEF-00 FALSIES MASCARA Blackest Black

680LD-1 LASH DISCOVERY WASHABLE Very Black

PUSHEXTWSH-00 FALSIES PUSH UP DRAMA ANGEL Blackest Black

510VEF-01 FALSIES MASCARA Very Black

999LDG-50 EYE STUDIO GEL LINER Blackest Black

999MPL-110 EYE STUDIO MASTERPREC ALL DAY Black

175M-00 GREAT LASH MASCARA Blackest Black

500VEC-00 VOLUM' EXPRESS COLOSSAL Glam Black

LSHSNLWSH-00 LASH SENSATIONAL Blackest Black

555TD-1 DEFINE A LINE Ebony Black

LSHSNLWSH-01 LASH SENSATIONAL Very Black

175M-1 GREAT LASH MASCARA Very Black

500VEC-01 VOLUM' EXPRESS COLOSSAL Classic Black

59TC-01 EXPERT EYES TWINBROW & EYE PENCILS Velvet Black

695GW-10 UNSTOPPABLEEYELINER - CARDED Onyx

59TC-03 EXPERT EYES TWINBROW & EYE PENCILS Medium Brown

LSENSTWSH-00 LASH SENSATIONAL LUSCIOUS Blackest Black WSH

175B-00 GREAT LASH BIG Blackest Black

COLDYNAWSH-223 COLOSSAL BIG SHOT BLACKEST BLACK WSH

695GW-60 UNSTOPPABLEEYELINER - CARDED Espresso

BRWSATIN-255 BROW DEFINE + FILLDUO Soft Brown

PSHUPDRAMAWSH-00 PUSH UP DRAMA WSH Blackest Black

350GLP-00 Great Lash Lots of Lashes Blackest Black

COLDYNAWTP-226 COLOSSAL BIG SHOT WTP VERY BLACK WTP

LSENSTWSH-01 LASH SENSATIONAL LUSCIOUS Very Black WSH

BRWSATIN-260 BROW DEFINE + FILLDUO Deep Brown

Page 5: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 5 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Column: 3

Spring 2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

DRMRADIANT-02 DREAM RADIANTLIQUID FOUNDATION Fair Porcelain

PM0000035529 - FLEX DRM RADIANT FNDTN 1.1 **

PM0000033376 - FLEX VE COLOSSAL PUMPED UP HKBR **

DRMRADIANT-10 DREAM RADIANTLIQUID FOUNDATION Porcelain Ivory

DRMRADIANT-20 DREAM RADIANTLIQUID FOUNDATION Classic Ivory

DRMRADIANT-35 DREAM RADIANTLIQUID FOUNDATION Nude Beige

DRMRADIANT-80 DREAM RADIANTLIQUID FOUNDATION Cashew

DRMRADIANT-90 DREAM RADIANTLIQUID FOUNDATION Honey Beige

DRMRADIANT-125 DREAM RADIANTLIQUID FOUNDATION Coconut

DRMRADIANT-130 DREAM RADIANTLIQUID FOUNDATION Cocoa

PM0000033216 - FLEX DRM URBAN COVER 1.1 **

DREAMUC-110 DREAM URBANCOVER FOUNDATION Porcelain

PM0000030892 - FLEX SS FC FNDTN 1.1 **

SUPERSFDT-110 SUPERSTAY FULLCOVERAGE FOUNDATION Porcelain

PM0000030745 - FLEX FM M&P FNDTN 1.1 **

FMPRRFN-110 FitMe MATTE+PORELESSFNDTN Porcelain

PM0000033363 - FLEX IAR CNCLR HKBR **

PM0000033373 - FLEX MEGA PLUSH HKBR **

PM0000033357 - FLEX TTL TMPT MASC HKBR **

DREAMUC-112 DREAM URBANCOVER FOUNDATION Natural Ivory

FMPRRFN-112 FitMe MATTE+PORELESSFNDTN Ntrl Ivory

SUPERSFDT-112 SUPERSTAY FULLCOVERAGE FOUNDATION Natural Ivory

DREAMUC-120 DREAM URBANCOVER FOUNDATION Classic Ivory

FMPRRFN-120 FitMe MATTE+PORELESSFNDTN Clsc Ivory

SUPERSFDT-118 SUPERSTAY FULL COVERAGEFOUNDATION Light Beige

DREAMUC-128 DREAM URBANCOVER FOUNDATION Warm Nude

FMPRRFN-220 FitMe MATTE+PORELESSFNDTN Ntrl Beige

SUPERSFDT-120 SUPERSTAY FULLCOVERAGE FOUNDATION Classic Ivory

DREAMUC-220 DREAM URBANCOVER FOUNDATION Natural Beige

FMPRRFN-228 FitMe MATTE+PORELESSFNDTN Soft Tan

SUPERSFDT-129 SUPERSTAY FULLCOVERAGE FOUNDATION Medium Beige

DREAMUC-330 DREAM URBANCOVER FOUNDATION Toffee

FMPRRFN-235 FitMe MATTE+PORELESSFNDTN Pure Beige

SUPERSFDT-220 SUPERSTAY FULL COVERAGEFOUNDATION Natural Beige

DREAMUC-348 DREAM URBANCOVER FOUNDATION Café Au Lait

FMPRRFN-310 FitMe MATTE+PORELESSFNDTN Sun Beige

SUPERSFDT-310 SUPERSTAY FULLCOVERAGE FOUNDATION Sun Beige

DREAMUC-375 DREAM URBANCOVER FOUNDATION Java

FMPRRFN-330 FitMe MATTE+PORELESSFNDTN Toffee

SUPERSFDT-355 SUPERSTAY FULLCOVERAGE FOUNDATION Coconut

620VECL-00 PUMPED UP! COLOSSAL WSH Glam Black

620VECL-01 PUMPED UP! COLOSSAL WSH Classic Black

950LSM-00 ILLEGAL LENGTHS MASC Blackest Black

950LSTI-1 LASH STILETTO Very Black

0611IAREYE-10 IAR Eraser Concealer Fair

0612MPWSH-00 MEGA PLUSH MASCARA Blackest Black

LSBLLRNWSH-710 LASH SENSATIONAL CURVITUDE Blkst Black WSH

0611IAREYE-20 IAR Eraser Concealer Light

LSBLLRNWSH-720 LASH SENSATIONAL CURVITUDE Very Black WSH

0612MPWSH-01 MEGA PLUSH MASCARA Very Black

0611IAREYE-30 IAR Eraser Concealer Medium

FLSFLRTWSH-601 FALSIES TEMPTATION BLKST BLK

0113RKWSH-00 VE ROCKET MASCARA Blackest Black

0611IAREYE-40 IAR Eraser Concealer Honey

0611IAREYE-50 IAR Eraser Concealer Neutralizer

0113RKWSH-01 VE ROCKET MASCARA Very Black

FLSFLRTWTP-604 FALSIES TEMPTATION WTP VERY BLACK WTP

0611IAREYE-60 IAR Eraser Concealer Brightener

Page 6: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 6 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Spring 2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

148 149 150 151 152 153 154 155

80

71

32

22

33

23

61

42

34

24

72

52

35

25

62

43

81

77

36

26

53

63

44

73

4321

37

27

54

64

45

765

38

28

55

65

46

74

82

78

39

29

56

66

47

111098

40

30

57

67

48

75

141312

41

31

58

68

49

83

79

18171615

69

59

50

76

60

70

212019

51

156

140

132

157

133

141

158

134

142

159

135

143

160

136

144

161

137

145

162

138

146

163

139

147

100

88 89

101

90

102 103

91

122 123 124 125

109

104

96

92

84

105

85

97

93

110

106

111

86

98

94

107

112

108

99

95

87

113

126

118

114

127

115

119

128

116

120

129 130

121

117

131

Page 7: HY-VEE 3'X54 MAYBELLINE PLANOGRAM - #26

Page: 7 of 11

FILE;

FULL WALLDoor Count as of Print Date: 3

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.3/9/2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa

FLEX CS LIP LINERS 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code1 1 041554486032 COLOR SENSATIONAL MECHANICAL LINER CLEAR 1002 1 041554486049 COLOR SENSATIONAL MECHANICAL LINER NUDE WHISPER 1053 1 041554486094 COLOR SENSATIONAL MECHANICAL LINER DUSTY ROSE 1304 1 041554486131 COLOR SENSATIONAL MECHANICAL LINER BRICK RED 1505 1 041554486056 COLOR SENSATIONAL MECHANICAL LINER PURELY NUDE 1106 1 041554549287 Color Sensational Shaping Lip Liner Almond Rose 1327 1 041554486148 COLOR SENSATIONAL MECHANICAL LINER WILD VIOLETS 1558 1 041554549300 Color Sensational Shaping Lip Liner Beige Babe 1029 1 041554486063 COLOR SENSATIONAL MECHANICAL LINER TOTALLY TOFFEE 115

10 1 041554549348 Color Sensational Shaping Lip Liner Pink Wink 13411 1 041554549324 Color Sensational Shaping Lip Liner Divine Wine 15312 1 041554549355 Color Sensational Shaping Lip Liner Raw Chocolate 11813 1 041554486100 COLOR SENSATIONAL MECHANICAL LINER PALEST PINK 13514 1 041554492859 COLOR SENSATIONAL MECHANICAL LINER RICH WINE 16015 1 041554549331 Color Sensational Shaping Lip Liner Gone Griege 10416 1 041554486070 COLOR SENSATIONAL MECHANICAL LINER RICH CHOCOLATE 12017 1 041554486117 COLOR SENSATIONAL MECHANICAL LINER PINK CORAL 14018 1 041554492866 COLOR SENSATIONAL MECHANICAL LINER PLUM PASSION 16519 1 041554486087 COLOR SENSATIONAL MECHANICAL LINER MAGNETIC MAUVE 12520 1 041554486124 COLOR SENSATIONAL MECHANICAL LINER VERY CHERRY 14521 1 041554549317 Color Sensational Shaping Lip Liner Concrete Jungle 170

FLEX CS CREAMS 1.2 RENO ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code22 1 041554578348 COLOR SEN LIPSTICK COPPER CHARGE 16623 1 041554578317 COLOR SEN LIPSTICK ALMOND HUSTLE 13324 1 041554264630 COLOR SEN LIPSTICK Rum Riche 28025 1 041554198645 COLOR SEN LIPSTICK Crazy For Coffee 27526 1 041554578300 COLOR SEN LIPSTICK DOUBLE SHOT 11127 1 041554408546 COLOR SEN BUFFS NUDE LUST 92028 1 041554198560 COLOR SEN LIPSTICK Nearly There 20529 1 041554198591 COLOR SEN LIPSTICK Warm Me Up 23530 1 041554198232 COLOR SEN LIPSTICK Born With It 1531 1 041554578249 COLOR SEN LIPSTICK FLUSH PUNCH 222

FLEX CS CREAMS 2.2 RENO ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code32 1 041554578287 COLOR SEN LIPSTICK PINK FLARE 25533 1 041554470994 COLOR SEN LIPSTICK Romantic Rose 45034 1 041554198300 COLOR SEN LIPSTICK Pink Wink 10535 1 041554578294 COLOR SEN LIPSTICK PINK POSE 23336 1 041554248913 COLOR SEN LIPSTICK Pink & Proper 2037 1 041554198553 COLOR SEN LIPSTICK Red Revival 64538 1 041554578386 COLOR SEN LIPSTICK CRIMSON RACE 31139 1 041554198423 COLOR SEN LIPSTICK On The Mauve 44540 1 041554198409 COLOR SEN LIPSTICK Plum Paradise 42541 1 041554198416 COLOR SEN LIPSTICK Plum Perfect 435

FLEX SS MATTE INK UNNUDES 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code42 1 041554543698 SUPERSTAY MATTE INK DRIVER 5543 1 041554543681 SUPERSTAY MATTE INK POET 6044 1 041554543650 SUPERSTAY MATTE INK SEDUCTRESS 6545 1 041554543711 SUPERSTAY MATTE INK AMAZONIAN 7046 1 041554543674 SUPERSTAY MATTE INK FIGHTER 7547 1 041554543643 SUPERSTAY MATTE INK RULER 8048 1 041554543667 SUPERSTAY MATTE INK PROTECTOR 85

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Date : 18-Sep-2020

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HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa

49 1 041554543636 SUPERSTAY MATTE INK HUNTRESS 9050 1 041554543704 SUPERSTAY MATTE INK VISIONARY 9551 1 041554543728 SUPERSTAY MATTE INK PHILOSOPHER 100

FLEX SS 24HR LIP 1.2 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code52 1 041554237726 SS 2 STEP 24 HR LIPCOLOR Everlasting Wine 00553 1 041554237740 SS 2 STEP 24 HR LIPCOLOR All Day Cherry 01554 1 041554237757 SS 2 STEP 24 HR LIPCOLOR Continuous Coral 02055 1 041554237801 SS 2 STEP 24 HR LIPCOLOR Wear On Wildberry 04556 1 041554494969 SUPERSTAY SUPER IMPACT ETERNAL CHERRY 20057 1 041554558890 SuperStay 24 Smile Brightners Optic Ruby 31058 1 041554494983 SUPERSTAY SUPER IMPACT 24/7 FUSCHIA 22059 1 041554558906 SuperStay 24 Smile Brightners Frozen Rose 31560 1 041554494891 SUPERSTAY ERASER SUPERSTAY ERASER 00

FLEX SS 24HR LIP 2.2 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code61 1 041554237818 SS 2 STEP 24 HR LIPCOLOR Unlimited Raisin 05062 1 041554237825 SS 2 STEP 24 HR LIPCOLOR Perpetual Plum 05563 1 041554237870 SS 2 STEP 24 HR LIPCOLOR Infinite Petal 08064 1 041554237894 SS 2 STEP 24 HR LIPCOLOR Timeless Rose 09065 1 041554237917 SS 2 STEP 24 HR LIPCOLOR Very Cranberry 10066 1 041554237931 SS 2 STEP 24 HR LIPCOLOR So Pearly Pink 11067 1 041554237948 SS 2 STEP 24 HR LIPCOLOR Forever Chestnut 11568 1 041554237955 SS 2 STEP 24 HR LIPCOLOR Always Heather 12069 1 041554335927 SS 2 STEP 24 HR LIPCOLOR Constant Toast 13670 1 041554238006 SS 2 STEP 24 HR LIPCOLOR Constant Cocoa 145

FLEX EW MONOS 1.1 (1TIER) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code71 1 041554492644 New Expertwear Monos Vanilla 100S72 1 041554490763 New Expertwear Monos Seashell 30S73 1 041554490756 New Expertwear Monos Linen 20S74 1 041554490794 New Expertwear Monos The Glo Down 60S75 1 041554492682 New Expertwear Monos Made for Mocha 140S76 1 041554552201 New Expertwear Monos Dusty Rose 200S

FLEX EW SHAD Q 1.2 W/SS ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code77 1 041554409093 EXPERT WEAR QUADS Natural Smokes 2Q78 1 041554409147 EXPERT WEAR QUADS Charcoal Smokes 4Q79 1 041554409161 EXPERT WEAR QUADS Chai Latte 22Q

FLEX EW SHAD Q 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code80 1 041554409260 EXPERT WEAR QUADS Autumn Coppers 44Q81 1 041554409192 EXPERT WEAR QUADS Lavender Smokes 8Q82 1 041554409116 EXPERT WEAR QUADS Mocha Motion 10Q83 1 041554409123 EXPERT WEAR QUADS Sunlit Bronze 50Q

FLEX LASH SEN BASE HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code84 1 041554420616 LASH SENSATIONAL Blackest Black 0085 1 041554420623 LASH SENSATIONAL Very Black 0186 1 041554460247 LASH SENSATIONAL LUSCIOUS Blackest Black WSH 0087 1 041554460254 LASH SENSATIONAL LUSCIOUS Very Black WSH 01

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Date : 18-Sep-2020

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HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa

FLEX FALSIES LASH LIFT HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code88 1 041554578478 FALSIES SALON LIFT BLACKEST BLACK 20089 1 041554578485 FALSIES SALON LIFT VERY BLACK 20190 1 041554217957 FALSIES MASCARA Blackest Black 0091 1 041554217964 FALSIES MASCARA Very Black 01

FLEX VE COLOSSAL HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code92 1 041554050899 VOLUM' EXPRESS COLOSSAL Glam Black 0093 1 041554050905 VOLUM' EXPRESS COLOSSAL Classic Black 0194 1 041554493719 COLOSSAL BIG SHOT BLACKEST BLACK WSH 22395 1 041554493856 COLOSSAL BIG SHOT WTP VERY BLACK WTP 226

FLEX GREAT LASH BASE HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code96 1 041554670745 GREAT LASH MASCARA Blackest Black 0097 1 041554532722 GREAT LASH MASCARA Very Black 198 1 041554209310 GREAT LASH BIG Blackest Black 0099 1 041554239423 Great Lash Lots of Lashes Blackest Black 00

FLEX FULL-N-SOFT HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code100 1 041554007503 DEFINE-A-LASH LENGTH MASCARA Very Black 1101 1 041554699159 FULL 'N SOFT WASHABLE Very Black 1102 1 041554647372 LASH DISCOVERY WASHABLE Very Black 1103 1 041554459890 FALSIES PUSH UP DRAMA ANGEL Blackest Black 00

FLEX UNSTOPPABLE HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code104 1 041554568226 EYE STUDIO MASTER PREC ALL DAY Black 110105 1 041554009071 DEFINE A LINE Ebony Black 1106 1 041554513493 UNSTOPPABLE EYELINER - CARDED Onyx 10107 1 041554513561 UNSTOPPABLE EYELINER - CARDED Espresso 60108 1 041554443462 PUSH UP DRAMA WSH Blackest Black 00

FLEX ES BRW DEF+FILL DUO HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code109 1 041554220186 EYE STUDIO GEL LINER Blackest Black 50110 1 041554530179 EXPERT EYES TWIN BROW & EYE PENCILS Velvet Black 01111 1 041554530667 EXPERT EYES TWIN BROW & EYE PENCILS Medium Brown 03112 1 041554442199 BROW DEFINE + FILL DUO Soft Brown 255113 1 041554442205 BROW DEFINE + FILL DUO Deep Brown 260

FLEX TTL TMPT MASC HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code114 1 041554496185 LASH SENSATIONAL CURVITUDE Blkst Black WSH 710115 1 041554496192 LASH SENSATIONAL CURVITUDE Very Black WSH 720116 1 041554522556 FALSIES TEMPTATION BLKST BLK 601117 1 041554522679 FALSIES TEMPTATION WTP VERY BLACK WTP 604

FLEX MEGA PLUSH HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code118 1 041554281446 MEGA PLUSH MASCARA Blackest Black 00119 1 041554281460 MEGA PLUSH MASCARA Very Black 01120 1 041554288384 VE ROCKET MASCARA Blackest Black 00121 1 041554288377 VE ROCKET MASCARA Very Black 01

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FULL WALLDoor Count as of Print Date: 3

Date : 18-Sep-2020

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HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa

FLEX VE COLOSSAL PUMPED UP HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code122 1 041554409291 PUMPED UP! COLOSSAL WSH Glam Black 00123 1 041554409284 PUMPED UP! COLOSSAL WSH Classic Black 01124 1 041554269567 ILLEGAL LENGTHS MASC Blackest Black 00125 1 041554054156 LASH STILETTO Very Black 1

FLEX IAR CNCLR HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code126 1 041554259247 IAR Eraser Concealer Fair 10127 1 041554259254 IAR Eraser Concealer Light 20128 1 041554259261 IAR Eraser Concealer Medium 30129 1 041554259278 IAR Eraser Concealer Honey 40130 1 041554267198 IAR Eraser Concealer Neutralizer 50131 1 041554267204 IAR Eraser Concealer Brightener 60

FLEX FM M&P FNDTN 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code132 1 041554433418 FitMe MATTE+PORELESS FNDTN Porcelain 110133 1 041554433425 FitMe MATTE+PORELESS FNDTN Ntrl Ivory 112134 1 041554433449 FitMe MATTE+PORELESS FNDTN Clsc Ivory 120135 1 041554433470 FitMe MATTE+PORELESS FNDTN Ntrl Beige 220136 1 041554438178 FitMe MATTE+PORELESS FNDTN Soft Tan 228137 1 041554433494 FitMe MATTE+PORELESS FNDTN Pure Beige 235138 1 041554433500 FitMe MATTE+PORELESS FNDTN Sun Beige 310139 1 041554433517 FitMe MATTE+PORELESS FNDTN Toffee 330

FLEX SS FC FNDTN 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code140 1 041554541403 SUPERSTAY FULL COVERAGE FOUNDATION Porcelain 110141 1 041554541410 SUPERSTAY FULL COVERAGE FOUNDATION Natural Ivory 112142 1 041554559415 SUPERSTAY FULL COVERAGE FOUNDATION Light Beige 118143 1 041554541427 SUPERSTAY FULL COVERAGE FOUNDATION Classic Ivory 120144 1 041554589900 SUPERSTAY FULL COVERAGE FOUNDATION Medium Beige 129145 1 041554541458 SUPERSTAY FULL COVERAGE FOUNDATION Natural Beige 220146 1 041554541465 SUPERSTAY FULL COVERAGE FOUNDATION Sun Beige 310147 1 041554541519 SUPERSTAY FULL COVERAGE FOUNDATION Coconut 355

FLEX DRM RADIANT FNDTN 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code148 1 041554579048 DREAM RADIANT LIQUID FOUNDATION Fair Porcelain 02149 1 041554579079 DREAM RADIANT LIQUID FOUNDATION Porcelain Ivory 10150 1 041554579086 DREAM RADIANT LIQUID FOUNDATION Classic Ivory 20151 1 041554579109 DREAM RADIANT LIQUID FOUNDATION Nude Beige 35152 1 041554579161 DREAM RADIANT LIQUID FOUNDATION Cashew 80153 1 041554579178 DREAM RADIANT LIQUID FOUNDATION Honey Beige 90154 1 041554579192 DREAM RADIANT LIQUID FOUNDATION Coconut 125155 1 041554579215 DREAM RADIANT LIQUID FOUNDATION Cocoa 130

FLEX DRM URBAN COVER 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code156 1 041554571523 DREAM URBAN COVER FOUNDATION Porcelain 110157 1 041554571530 DREAM URBAN COVER FOUNDATION Natural Ivory 112158 1 041554571554 DREAM URBAN COVER FOUNDATION Classic Ivory 120159 1 041554571561 DREAM URBAN COVER FOUNDATION Warm Nude 128160 1 041554571592 DREAM URBAN COVER FOUNDATION Natural Beige 220161 1 041554571639 DREAM URBAN COVER FOUNDATION Toffee 330

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FULL WALLDoor Count as of Print Date: 3

Date : 18-Sep-2020

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.3/9/2021

HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa

162 1 041554571653 DREAM URBAN COVER FOUNDATION Café Au Lait 348163 1 041554571677 DREAM URBAN COVER FOUNDATION Java 375