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Lauren VarneyWestern Michigan University, April 2012

Apparel Product Development

Table of Contents

1.) Illustrator & Photoshop

2.) Product Development

3.) Visual Merchandising

4.) Garments

5.) Sketches

6.) Fabric Rendering

Illustrator & Photoshop Apparel Line

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stRut

Color Palette

stRut FILTERED PRINTS TRACE CONTOUR

stRut Pattern Swatches

Original brand label and patterns

stRutOriginal apparel line

stRut Original apparel line

Product DevelopmentGreen Being Apparel Line


Green Being

“Live healthy, feel happy. We are dedicated to making a healthier lifestyle more attractive and comfortable with the high impact of today’s fashion.We want our customer to feel young again while maintaining their sophisticated image with a brand that produces high quality, environmentally friendly active wear.”

Mission Statement

Green BeingTrends

Classically Casual

“Feel attractive in modish and versatile activewear. Completely organic and recycled material will make you feel comfortable and practical. Asymmetrical lines incorporated with a mixture of fabric types and textures. Free-flowing pieces can be layered with fitted pieces - a silhouette shaped for any type of movement.”

Green BeingFabrics and Trims

Natural Cottons, fleece, knits, and cotton prints. Buttons and toggles made from wood, cork, and bamboo.

Green BeingAndrogynous Apparel

Line

Long-sleeve & scoop neck tees

Toggle fly-away

Cowl-neck cape

Full-zip vest

Harem pant

Draw-string pants and shorts

Fitted capris

Visual Merchandising


Detroit Tigers 2011

Wild Goose Chase

Kalamazoo, MI 2011

Wild Goose Chase

Kalamazoo, MI 2011

Garments


MODA 2010

Mini Pleats Grommets

MODA 2010

Pin-tucks

Men's Vest

Sketches


History Inspired

This contemporary garment will make a fashion statement for anyone who is wearing it. This one-piece garment was greatly influenced by the Northern Renaissance costume. It contains a low scalloped neckline that is rounded at the bust and squared around the pit of the arm and shoulder. Pleats are gathered in a “V” shape at the hip to emphasize the waistline. The method of highlighting the hip could resemble “bum rolls” that women wore under their petticoats to really enlarge the silhouette of the waist. The body suit also displays sections of ruffles on the close fitting sleeves.

History Inspired

Between the late 1600’s and early 1700’s an innovative approach of creating women’s dresses began. The bodice and skirt were cut in one piece, instead of separately. This form of construction of garments was called manteau and was inspired by Middle Eastern robes. This original design was inspired by the popular seventeenth century fashions. The dress is a one piece with puff-sleeves at the shoulders and elbows. A belt can be a nice accessory added to manipulate the fit of the garment . It includes an attached bowtie like scarf at the collar that can represent the historic cravat; although the cravat was commonly worn by men during these times. A modern pair of jackboots; also most commonly worn by men, adds a unique touch to complete the look.

“Ancient Egyptian”

This unique dress was inspired by the ancient Egyptian sheath dress. The accepted style was a fitted, full or knee length dress usually embellished with intricate, decorative beading and sometimes feathers.

MODA Inspiration

Fabric Rendering


Fabric Rendering

Fabric Rendering

Fabric Rendering

Fabric Rendering

Design

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