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Marco Lampugnani:
Learning From Marvel Continuum
https://medium.com/writings-and-thoughts/learning-from-marvel-continuum-2e567fbf0781
30|11|2014
Recently I’ve been looking at this concept of the Marvel continuum.
It is about the fact this concept of Marvel continuum is quite interesting for us, designers
Why do we need a continuum? And what the hell is it???
Imagine you’re a company specialized in comics.
Things are going great and you grow.
With you the number of stories is growing, together with characters and series you publish.
Your world is that big that you start also to have characters from different stories interacting, you create a Universe.
Then you have the fact that sometimes your stories are related to reality (i.e. Captain America fighting in WWII).
Relations inside #fiction and between fiction and reality start to become quite complex.
Big #storytelling issues:
>consistency inside fictional world, >consistency towards reality, >consistency inside your (real) time frame.
I never thought that #publishing #comics could have been such a stressful job.
Our mighty #publisher had an idea to face #storytelling criticalities. They said our #universe, is a #multiverse.
Before, publisher had the control over #continuum as they were deciding when to publish something.
Now they release content, in a system that is based on a different temporality and which is independent from them.
What happens to continuum issues in a #transmedial environment?
Buzz and social interaction are a continuous and independent system which is changing a lot the way we relate to fictional content.
We move from an absolute continuum to a personal one. Let’s try to understand how it works.
It is more about experiencing rather than knowing.
And even more about ritual than experience.
In such a complex, transmedial and real-time system, which is the expiry date of information?
And how do we design for this new storytelling environment?
Marco Lampugnani
facebook.com/mlamputwitter.com/mlampuinstagram.com/mlampu
thanks thanks <3
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