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Kate Toonwww.katetooncopywriter.com.au
Project 1: An enjoyable Poetry book
Date: April 2012
Target: $1000
Amount raised: $2901
%: 290% of target
Supporters: 80
Project 2: A quirky pirate tale
Date: Aug 2013
Target: $8300
Amount raised: $10221
%: 111% of target
Supporters: 217
What is your reach
If 30% pledge to your $25 reward, what will you raise?
Who will you contact? When? How? How often?
What rewards will you offer?
What is your panic plan?
What happens after?
Make a video
Think of a snappy title
Pick a strong image
Write a short and sweet overview (no waffle)
Quirky rewards
Approach your local paper/radio station
Have a fundraiser
Do a publicity stunt
Bore your friends
Ask for help
Approach other Crowdfunding types
45% fail
Don’t forget fees
Don’t forget product cost
Don’t forget postage
100% of $2k is better than 0% of 20k
Keep something up your sleeve
Personal ‘thank yous’
Don’t whinge
Set up a Facebook, Twitter and Google+ page
Build a website
A post a day
A blog a week
An update a fortnight
www.katetooncopywriter.com.au
