Web Design, Internet Marketing, &

ProgrammingTim Hebel

Owner/Founder

Mission Statement To provide web-related services that

go above and beyond the expectations of our customers at a fair and reasonable price.

Tagline: “We make your business grow”

This presentation… Internet Marketing: SEO vs. SEM

SEO = organic results

SEM = Pay-Per-Click Campaigns

We will discuss SEM (Search Engine Marketing)

SEO Categories Four Main Platforms for SEM

1. Google Adwords

2. Bing/Yahoo/MSN Ads

3. Facebook Ads

4. Twitter Ads

Pay-Per-Click All four platforms follow this

technology

You only pay when someone clicks on your ad

Other types of ads are impression based, and those are better for branding

Google Adwords The King of Pay-Per-Click

Most industries: $2-$6/click

Romanian Fantasy Soccer: $0.09/click Car Insurance (Sorry James):

$12/click Locksmith: $18/click Mesothelioma Lawyer: Tons of $$$

Assume $5 per click 100 clicks = $500 That’s 100 people coming to your site

that are in YOUR area searching for YOUR service

Can you convert 5 or 10 of them into leads? In some industries 1 lead makes your money back

Bing/Yahoo/MSN Ads Same as Google Adwords but

cheaper, and much less exposure Less than 15% of search engine

market share

Facebook Ads Cheap clicks, but not keyword based POWERFUL demographics targeting

If you’re selling autographed baseball bats worth a lot of money…

Only target men between ages of 30 and 65 that are college educated, married and have ‘baseball’ as one of their interests

Twitter Ads Also cheap and not keyword based Harder to demographically target ‘Long-Term Investment’ of gaining

followers that you can market to for years to come. (also helps SEO, same with FB likes)

Twitter Ad Example

Next Time A look at our portfolio

Any Questions? Any Questions?

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