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While providing raw data in places like Data.gov is a great first step in opening up government, it is insufficient. Realizing the spirit of the Open Government Directive will require dramatic improvements in user experience. John will use concrete examples to demonstrate how government agencies can harness the power of information visualization to give the American people the insights they need (not just the data needed) to make informed decisions and dramatically improve interactions with the government.
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Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Inspire you to visualize your data
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
Thinkingbeyondbar chart
GreatExamples
BestPractices
Hands-onPractice
Don’t panic!
It’ll be fun!Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
How to tell great stories with your data
John Whalen
PhD Cognitive Science
Cognitive Neuroscience
Vision Science
LinguisticsPhD on Math in Brain
Professor in PsychologyDirector, User Experience& Design @ e.magination
Post Doc at UCLAduring Dot.Com boom
Usability/Accessibility
OnlineStrategy
UserExperience
InformationArchitecture
e.magination
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About
Since 1992
Baltimore’sLargest
SampleClients
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APA
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SystemIntegration
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Inspire you to visualize your data
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
Thinkingbeyondbar chart
GreatExamples
BestPractices
Hands-onPractice
Don’t panic!
It’ll be fun!Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.govHow to tell great stories with your data
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
GreatExamples
BestPractices
Hands-onPractice
Don’t panic!
It’ll be fun!Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
Inspire you to visualize your data
Thinkingbeyondbar chart
How to tell great stories with your data
We can do better
3-D B
ar C
hart
3-D P
ie C
hart
Chart
Clutte
r0
1.6
3.2
4.8
6.4
8
9.6
11.2
12.8
4.3
2.5
4.5
2.4
4.4
2.8
2 2
5
Mind NumbingInaccurateBoring
Now that’s better!!!!!
3-D B
ar C
hart
3-D P
ie C
hart
Chart
Clutte
r0
1.6
3.2
4.8
6.4
8
9.6
11.2
12.8
4.3
2.5
4.5
2.4
4.4
2.8
2 2
5
Mind NumbingInaccurateBoring
Maybe brain science can help…
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
Thinkingbeyondbar chart
BestPractices
Hands-onPractice
Don’t panic!
It’ll be fun!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
Inspire you to visualize your data
GreatExamples
Tell a story!
How to tell great stories with your data
Source: http://www.khulsey.com/dp_smart-car_cutaway.jpeg
Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/
Financialcrisis cost
New DealNASA’s lifetimebudget
Marshall Plan
UKBailout
Chinesestimuluspackage
Worst casescenario
Africa’sDebt
Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/
Source: http://www.juiceanalytics.com/writing/
What one word describes the biggest boon to improved information presentation at your company?
Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/
Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/
Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
Thinkingbeyondbar chart
GreatExamples
Hands-onPractice
Don’t panic!
It’ll be fun!Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
Inspire you to visualize your data
BestPractices
How to tell great stories with your data
Edward Tufte – coming to a Recovery panel near you!
Before After
Source: http://www.visual-literacy.org/periodic_table/periodic_table.html
Source: http://www.slideshare.net/danroam/healthcare-napkins-all
Don’t be afraid to keep it simple
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
Thinkingbeyondbar chart
GreatExamples
BestPractices
Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
Inspire you to visualize your data
Hands-onPractice
Don’t panic!
It’ll be fun!
How to tell great stories with your data
Source: http://www.thebackofthenapkin.com/tools.php
1972 1990 2004
Vietnam 14 0 0
Israel 9 4 3
Egypt 0 3 2
Iraq 0 0 8
US Foreign Aid ($ Billions)
Make a visualization that tells the story of the table below:
1972 1990 2004
Vietnam 14 0 0
Israel 9 4 3
Egypt 0 3 2
Iraq 0 0 8
US Foreign Aid ($ Billions)
My turn:
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Doesn’t tella story
Data isopenlyavailable
Thinkingbeyondbar chart
GreatExamples
BestPractices
Hands-onPractice
Don’t panic!
It’ll be fun!Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
Inspire you to visualize your data
Data.govExamples
How to tell great stories with your data
Favorites
Inspi rational
Data is not enough
Doesn’t drive decisions
Inaccessiblefor many
Great first step
Overwhelming
Inspire you to visualize your data
Doesn’t tella story
Data isopenlyavailable
Data.govExamples
Thinkingbeyondbar chart
GreatExamples
BestPractices
Hands-onPractice
Don’t panic!
It’ll be fun!Tell a story!
Hire us tohelp you
Freudian slipoops
Same oldSame old
Beyond Data.gov
How to tell great stories with your data
Thank You
John Whalen
@johnwhalen
240-281-0764
Beyond Data.gov
slideshare.net/emagination
e.magination
www.emagination.com
@emagination
http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-approaches/
http://manyeyes.alphaworks.ibm.com/manyeyes/
http://www.visualcomplexity.com/vc/
http://www.infosthetics.com/
http://flowingdata.com/
http://www.gapminder.org/
http://www.informationisbeautiful.net/
http://www.juiceanalytics.com/chartchooser/
http://www.juiceanalytics.com/writing/
References
http://thebackofthenapkin.com
