How Moore’s Law is Influencing Design - from Roadmap 2013

Wednesday, November 13, 13

John MaedaRhode Island School of Design

HOW MOORE’S LAW IS INFLUENCING DESIGN


G I G A O M 2 0 1 3 / J O H N M A E D A W I T H B E C K Y B E R M O N T


1 9 9 1


1 9 9 1


1 9 9 1


technology

design

1 9 9 1




E Y E C A N DY


E Y E M E AT


E Y E M E AT


E Y E M E AT


E Y E M E AT


E M P T Y

1 9 9 8 AT L A J O L L A


“ YO U R W O R K I S B E A U T I F U L . . .

B U T . . . I T I S S O . . . E M P T Y . . . ”E M P T Y

1 9 9 8 AT L A J O L L A


“ YO U R W O R K I S B E A U T I F U L . . .

B U T . . . I T I S S O . . . E M P T Y . . . ”E M P T Y

1 9 9 8 AT L A J O L L A


E M P T Y

o oo

E M P T Y T O E M PAT H Y


E M P T YA H

A A A A A HA A A A H

A A A HA A H

o oo



E M P T YA H

A A A A A HA A A A H

A A A HA A H

fo r o ther peop leo oo



S T I C K S

B L O C K S

B L O B S

A D A P T E D F R O M D A N R O A M / 2 0 1 2


B L O C K S

B L O B S

E M O T I O N S



B L O B S

A C T I O N S

E M O T I O N S



A C T I O N S

E M O T I O N S

R E L A T I O N S



R E L A T I O N S

A C T I O N S

E M O T I O N S


W O R L D O F T H E B O D Y

T R A D I T I O N A L D E S I G N

R E L A T I O N S

A C T I O N S

E M O T I O N S



W O R L D O F T H E M I N D

H U M A N - C O M P U T E R I N T E R F A C E


R E L A T I O N S

A C T I O N S

E M O T I O N S






I N S T I T U T I O N S

W O R L D O F P E O P L E

R E L A T I O N S

A C T I O N S

E M O T I O N S







“physical / natural”


R E L A T I O N S

A C T I O N S

E M O T I O N S








“digi tal / cognit ive”


R E L A T I O N S

A C T I O N S

E M O T I O N S


“social / community”









R E L A T I O N S

A C T I O N S

E M O T I O N S


“social / community”









R E L A T I O N S

A C T I O N S

E M O T I O N S


T H R E E K I N D S O F D E S I G N


P H Y S I C A L

C O G N I T I V E



P H Y S I C A L

C O G N I T I V E



P H Y S I C A L

C O G N I T I V E


O R G A N I Z A T I O N A L


R E D B U R N S H A D I T R I G H T ( 1 9 2 5 - 2 0 1 3 )


“ T H I N K O F T E C H N O L O G Y A S A V E R B , N OT A N O U N .

I T P ROV I D E S T H E TO O L S , C R E AT I V E P E O P L E P ROV I D E I M AG I N AT I O N .”

R E D B U R N S H A D I T R I G H T ( 1 9 2 5 - 2 0 1 3 )





art,


art,


art, art-


D E S I G N


D E S I G N. . . I T ’ S E V E RY W H E R E

T E C H N O L O G Y + A RT =



















D E S I G N


D E SITA L


D E SITA L,,, ,,, ,,, , ,, ,

, , , ,,,,, ,,, ,,,,, ,

,,

, ,, ,, , ,,, , ,,,

,,,,

,,,,,


,Wednesday, November 13, 13




,Wednesday, November 13, 13


!Wednesday, November 13, 13




D E S I G NM O O R E ’ S L AW I N F L U E N C E S

Y E S . B U T I T D I D N ’ T B E F O R E . . .


2,300

1971

AV E R A G E N U M B E R O F T R A N S I S T O R S P E R I C

1971 - 2002


225,000,000

1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002


1971 - 2002


225,000,000

1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002

log plot

2011

2.6 billion


1971 - 2002


1968

10

C O S T P E R T R A N S I S T O R

$

1968 - 2004


1968

101

0.1

0.01

0.0001

0.00001

0.000001

0.0000001

20001996199219881984198019761972 2004

C O S T P E R T R A N S I S T O R

cost plot

$

1968 - 2004


G I S T O F M O O R E ’ S L AW


C O S T

C A PA B I L I T Y

G I S T O F M O O R E ’ S L AW


M I T D AY S


1 9 9 0 1 9 9 5 2 0 0 0

M I T D AY S


1 9 9 0 1 9 9 5 2 0 0 0

Tricycle

M I T D AY S


1 9 9 0 1 9 9 5 2 0 0 0

M I T D AY S


1 9 9 0 1 9 9 5 2 0 0 0

M I T D AY S


1 9 9 0 1 9 9 5 2 0 0 0

M I T D AY S


M I T D AY S

2002


2 0 0 3

M I T D AY S

2002


2 0 0 32 0 0 4

M I T D AY S

2002


2 0 0 32 0 0 42 0 0 5

M I T D AY S

2002


2002

U B I Q U I T O U S C O M P U T I N G


2002



2002



2002



2002



2002 —

A N D T H E N T H E R E WA S L I G H T !


2002 —

A N D T H E N T H E R E WA S L I G H T !


C H E A P E R A N D B E T T E R



M O R E T E C H

L E S S T E C H

B E T T E R !



M O R E T E C H

L E S S T E C H

B E T T E R !

B E T T E R ?


T E C H

B E T T E R ?

M O R E

W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R


M O R EO ’ S L AW

= M O O R E I S B E T T E R

W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R


B U T W I T H G O O D D E S I G N

M O R E ≠ B E T T E R

W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R

W I T H G O O D D E S I G N

M O R E =


L E S S



M O R E=


L E S S



M O R E= H U H ?H U H ?


L E S S





L E S S





T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

L E S SM O R E



L E S SM O R E

Which cookie will a child choose?



M O R E

Which cookie will a child choose?



L E S SM O R E



L E S S

Which pile of work will a child choose?

M O R E



L E S S

Which pile of work will a child choose?





want more(enjoyment / power / mastery)

want less(work / boredom / frustration)


technologydesign


technologydesign


technologydesign

utilitydesire

?


technologydesign


technologydesign


technology

utilityI F I J U S T W A I T 1 8 M O N T H S ,

I T W I L L B E M O O R E U S E F U L !

desire ?


technology

utility

C U Z I F I J U S T H A V E M O O R E ,

I T W I L L B E A . M A . Z I N G !

I F I J U S T W A I T 1 8 M O N T H S ,

I T W I L L B E M O O R E U S E F U L !

desire ?


design

technology


designtechnology

W I T H T E C H N O L O G Y, M O R E ( M O O R E ) I S A LWAY S B E T T E R .

B U T M O O R E N O L O N G E R G OV E R N S H OW W E F E E L .

D E S I G N I S N E E D E D TO F I N D T H E B A L A N C E B E T W E E N M O R E A N D L E S S .


design


design

I S T H E R E A D E S I G N “ B U B B L E ” ?


design

N O. B U T T H E R E ’ S A D E S I G N “ B OW L I N G B A L L .”


> Thank you!

design


> Thank you!

P H Y S I C A L

C O G N I T I V E

O R G A N I Z A T I O N A L

design

