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History of graphic design for high school
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History of Graphic Design
Chinese Prints• Invention of paper in 105 AD• To enable Chinese scholars to study
their scriptures, the classic texts and accompanying holy images were carved onto huge, flat stone slabs. After the lines were incised, damp paper was pressed and molded on the surface, so that the paper was held in the incised lines. Ink was applied, and the paper was then carefully removed. The resulting image appeared as white lines on a black background. In this technique lies the very conception of printing. The development of printing continued with the spread of Buddhism from India to China; images and text were printed on paper from a single block. This method of combining text and image is called block-book printing.
Ukiyo-e Prints
Sacred Texts, Renaissance, Reformation
Gutenberg Press,1440
Prints as Fine Art
Albrecht Durer, 1510Rembrandt, 1547
World’s Fair Influence in Printmaking
Henri de Toulouse-Lautrec 1892
Industrial Revolution
What kind of influence would the industrial revolution in the early 1800’s have on design?
VICTORIAN 1820-1910
• Frills• Cluttered• Warm
colors/textures• Modest
femininity• Font: Capital
letters,– serif, thick,
readable
FINE ART: Impressionism
Arts and Crafts
• Back to Middle Ages• Straight lines
– with soft curves
• Harder contour • Clean• Negative Space• Woodcut feel• Font: gothic, serif
FINE ART: Post-Impressionism
Art Nouveau 1910-20• Use of figure/ground relationship• Stone Lithography based on woodcut • Thick to thin sweeping lines• Organic/nature themes and symbols• Feminine, fairies• Contour lines• Layers• Font: sweeping, thick and thin, serif
FINE ART: Post-Impressionism
Art Deco 1920-30• Progressive women’s movement• Speed
– Automobile, train– space
• Egyptian motif• Crisp, tailored• Louder, solid colors• Font: san serif, thick
FINE ART: Cubism
Abstract Modernism 1930’s
• Futurism• Dadaism• Pressing forward• Expressionism• Randomness• Chance• Collage/photos• Artists as designers• Intentional disorder• Font: CAPITAL letters
– random, various
– languages, many fonts
anamanapia, san serif
FINE ART: Surrealism
Abstract Modernism 1940’s
• De Stijl– Straight black lines– Basic shapes– Artists fled to Holland to avoid World War IFont: Straight san serif
• Bauhaus-balance of art and design-clean, functional formsFont: “logical” san serif
FINE ART: Mark Rothko
1950’s Mid Century Modern• Advertisements switch to youth• National t.v.• Magazines• Design curriculum in college• Leisure and family• Cheerful optimism after WWII• Working mom’s
– Influences advertisement
• Font: variety, tag lines, story plots
FINE ART: Pop Art
1960’s-70’s
•Hallucinogenic Drugs•Peace Campaigns•Bright Colors•Mixed Media•Japanese Prints•Eastern Influence
FINE ART: Op Art
1980-90’s
• In your face advertising• Photography• Style over substance• Sex sells• Use of supermodels and stars• Bold colors
FINE ART: Performance Art
Early 21st Century
• Mixed media• Technology• Photography• Style over substance• Anti-advertising• Layers, textures, random• Humor and Horror
FINE ART: Installation art
present
• Clean lines• Simple compositions -space• Return to early modernism• Use of nostalgia for humor• Limited resources for models
– Use of illustration and silk screen
• Green Design– Less about the consumer, more about the world/environment- About empathy
FINE ART: