History graphic design - print • photo • digital • 3 d

HISTORY1985 - 2 0 1 6GRAPHIC DESIGN - Print • Photo • Digital • 3D

SAN FRANCISCO

ACKNOWLEDGEMENTI want to take his opportunity to acknowledge and to thank the many, many wonderful people who have inspired me, counseled me and worked so very hard beside me to create great work.

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M o b i u s is born

for Phil Knight 1985

HARP WALL

TheMobiusBox

The Mobius Boxoffered material samples, graphicillustrations and a timeline on the life of our mythic progenitor, the astronomical andmathematical geniusAugust Mobius

.

Century of Pro Football

mobius • folsom st. san francisco

Campus

Benetton Sportsystem Image Table of Contents

Benetton Sportsystem Image Concept Development ............................................................................2 Rationale........................................................................................................4 Implementation

United Channels of Benetton Video Script "The Global Village...”.........................................................6 Night Program .............................................................................................9 Rationale for the "This is why People Need Themc ......................11

Benetton Sportsystem Image Rationale

• The concepts all build on the strong traditions of innovative Benetton communications

• They provide a robust and diverse palette for the creation of powerful, provocative, and memorable communications

• The programs lend themselves to all media They promote individual companies and Benetton Sportsystem simultaneously

• The concept is both fresh and universally understood

• The use of the "How to Survive theme for the New York showroom opening was successful. Also, photographic images for the "This is why..." program were introduced there and they merged well with the theme

BRAND

DEVELOPMENT

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Benetton Sportsystem Image Implimentation

• The essence of Benetton Sportsystem is a merchandise package that every sporting goods store in the world yearns for. Superb products merchandise displays, and vendor service programs. Merchants that buy into the program will have a competitive edge.

• Phase I - Development of a Sportsystem-wide image program for the utilization of the "How to Survive theme and globe logo 1. Produce a list of all likely applications 2. Develop policies for theme use 3. Secure rights to all copy lines and imagery 4. Develop design guidelines and reproduction archives for: A. Graphics B. Display and P.O.P C. Audio and Video 5. Work with member companies to ensure a coordinated system-wide application of the program in all advcrtising and company communications• Phase I1 - The” This is Why People Need is developed to both identify Benetton Sportsystem and to distinguish its independent parts 1. Develop an advertising and P.R. campaign utilizing the theme. This campaign would target both the merchants and customers. The campaign would first focus on establishing name recognition for Benetton Sportsystem in general 2. Develop policies and guidelines for the system-wide utilization of the theme for all media 3. Work with member companies develop a way to use the "This is why..." line with their indivial program

• Phase III - The Sportsystem store develops and assumes a dominant position in sports retail worldwide

Benetton Sportsystem Image

UNITEDCHANNELSOFBENETTON

Video: A "Global village" of 16 screens. Each one playing a different program.All captured live, to create a constantly changing readout of the total communication activity on earth.

A 16 screen monitor of the planet's brainwaves.

We see: Wheel of Fortune + Donahue + All My Children + Saddam Hussein + Sumo Wrestlers + MTV + Flipper + Gunsmoke + Home + Shopping Network +Re- venge of the Nerds Terminator + How to lmigate + Soybeans + Tractor Pull + Paris Fashions + Casablanca+ Jet Fighters + Math Problem + Berlin Weather Map + King Tut + Buddhist Monks + World Wrestling + Sushi Eaters + Sea Turtle Laying Eggs + Home Movies Rappers + Refugees + Steel Mill + Real Estate Channel +Winnie the Pooh + Windshield Repair+ Aphrodisiac Peddlers + Congress in Session + Open Heart Surgery + Billy Graham + Egyptian Snake Charmer Etc. Etc. Etc.

Audio: Gregorian Chant

Action As we watch, the wall seethes with images, changing channels in time to the music. Like a giant composite eye, the wall is scanning everything there is to see from one moment to the next. Sometimes the wall chooses one image and displaysit full, as a single mosaic, on all 16 screens

This is the chaotic collage we broadcast to ourselves and the cosmos every day.

It is live. But not living.





A vision for the future.















Every hour on the hour, the wall dissolves to a single mosaic imageof the universal television color bars, and we super:

BENETTON SPORTSYSTEM Nordica Grafalloy Rollerblade Langert Nitro

Audio Note: When the screens are monitoring the planet, we can also hear: Indian Ragas Italian Opera Senior Citizen Ukulele Band American BebopTraffic Dogs

Plus: A low white noise background, mixing audio from all 16 screens. When the screens dissolve to the titles, we hear: BirdsHiking Sailing Wind Swimming Water Breathing

Scope: This program plays continuously, throughout the entire time the showroom is open.

It is always new. Always live.

A video billboard of what is happening in the world, at any given second.

A constant reminder of why, from time to time, people need to channel

their thoughts in other directions.

Moda SolarisAsoloPrinceKastleEktelon

African Chanting Moroccan Music Japanese KotoMuzak Chinese Court Music Bartok North American Indian Drumming

Tennis Children Laughing Golf Baby Cooing Skiing Snoring Skating

It is the confusion of life which we can only put in perspective through the purity of sport.

Every three minutes, this constant ebb and flow of flotsam and jetsam from the electronic ocean is interrupted by a dissolve to black, followed by titles which say:

This is why people need skates. This is why people need tote bags. This is why people need snow. This is why people need clubs. This is why people need mountains. This is why people need ice axes. This is why people need sunshine. This is why people need crampons. .

This is why people need wind. This is why people need rackets.

This is why people need to run. This is why people need clay.

This is why people need grass. This is why people need to walk.

This is why people need water. This is why people need to dance.

This is why people need freedom This is why people need to bounce. .

This is why people need sand traps. This is why people need to kick. This is why people need flags. This is why people noed to yell. .

This is why people need soles. This is why people need to climb. . This is why people need balls. This is why people need to dream. .

This is why people need eye protection. This is why people need to play .

This is why people need wristguards. This is why people need to breathe.

This is why people need to run. This is why people need clay

This is why people need grass. This is why people need to walk.

This is why people need water. This is why people need to dance.















It is the confusion of life which we can only put in perspective through the purity of sport. Every three minutes. this constant ebb and flow of flotsarn and jetsamfrom the electronic ocean is interrupted by a dissolve to black, followed by titles which say:

This is why people need tote bags. This is why people need skates.

This is why people need clubs. This is why people need snow. This is why people need mountains. This is why people need ice axes.

This is why people need sunshine. This is why people need crampons.

This is why people need rackets. This is why people need wind.

This is why people need to run. This is why people need clay.

This is why people need to walk. This is why people need grass. This is why people need to dance. This is why people need water.

This is why people need to bounce. This is why people need freedom. This is why people need sand traps. This is why people need to kick. This is why people need to yell. This is why people need flags. This is why people need soles. This is why people need to climb. This is why people need to dream. This is why people need balls. This is why people need eye protection. This is why people need to play. This is why people need wristguards. This is why people need to breathe. .

Every hour on the hour, the wall dissolves to a single mosaic imageof the universal television color bars, and we super:

BENETTON SPORTSYSTEM Nordica Grafalloy Rollerblade Langert Nitro

Audio Note: When the screens are monitoring the planet, we can also hear: Indian Ragas Italian Opera Senior Citizen Ukulele Band American BebopTraffic Dogs

Plus: A low white noise background, mixing audio from all 16 screens. When the screens dissolve to the titles, we hear: BirdsHiking Sailing Wind Swimming Water Breathing

Scope: This program plays continuously, throughout the entire time the showroom is open.

It is always new. Always live.

A video billboard of what is happening in the world, at any given second.

A constant reminder of why, from time to time, people need to channel

their thoughts in other directions.

Moda SolarisAsoloPrinceKastleEktelon

African Chanting Moroccan Music Japanese KotoMuzak Chinese Court Music Bartok North American Indian Drumming

Tennis Children Laughing Golf Baby Cooing Skiing Snoring Skating

Lights Down.

Music Up: Gregorian Chant

Video: 16 screen wall. Black.

slowly, one by one, the screens fade on, creating a single mosaic image of color bars.

Abruptly, the bars dissolve.

Cut to a blindingly fast series of full mosaics of television images from all around the world.

We feel that the wall is scanning the broad cast output of the entire planet at warp speed.

We see: Saddam Hussein/Home Shopping Network/open Heart surgery/Dancing Indians Russian Missiles/Cherry Blossoms Cops and British Parliament/ Demolition DerbylBaby being bom

Cut to Black.

Super THIS IS WHY PEOPLE NEED SUNSHINE

SFX: Rollerblading.

Cut back to a continuation of the frenzied chaos of images we broadcast to the comos every day.

Cut to Super: THIS IS WHY PEOPLE NEED Snow

SFX: Ski Boots Crunching in Snow.

Cut to Chaos.

BENETTONSPORTSYSTEMOPENING NIGHTPROGRAM

Cut to Super: THIS IS WHY PEOPLE NEED CLAY.

SFX: Tennis Cut to Chaos.

Cut to Super: THIS IS WHY PEOPLE NEED GRASS.

SFX: Golf. Cut to Chaos. A long final sequence.

Cut to super: THIS IS WHY PEOPLE NEED PLAY.

SFX: Children laughing. Cut to Final Burst of Chaos.

Dissolve to Black. Dissolve up full mosaic of color bars.

Super: BENETTON SPORTSYSTEM.

Cut to dramatic flurry of Benetton Sportsystem images.

Benetton sponsored Formula One car/Rugby Team/Basketball Team/Nordica Skier/Asolo Climbers/Nitro Golfers/Nitro and Langert Golfers/Prince Tennis Players/Ektelon Racquetballers/Etc.

Cut to Super: NORDICA KASTLE ROLLER BLADE NITRO EKTELON Dissolve to color bars:Fade to black. Music out to end. Lights up.

MULTIMEDIA ADVERTISING BRANDING

BENETTONINNOVATIONS

M U S E U M

One of the best jobs a designer canhave is creating an exhibit to promote his own company, according to design director Peter Craycroft of exhibit house Mobius. It's a chance to step out and say, "This is Mobius. This is what we do. This is who we are." Craycroft's merit-award design exceeds the company's own goal for the 1997 Store Fixturing Show in Chicago, which was to create a three-dimensional representation of the company's products and services. The exhibit takes a name, Mobius, and gives it both identity and personality. The entire exhibit takes the pieces and parts that comprise Mobius and reveals them asindividual blocks of a larger building

incorporated into the exhibit in an infor-mal fashion without titles that mightdenote hierarchy. The photos show thereis a cast of characters working on eachclient's project. The booth features the first interactivedisplay in the retail design build industry, which offer visitors a simple way to access visual information about the companiesprojects. A cone speaker system overhead and subwoofers down below turn this into an immersive presentation experience. Like the contrast between the center wall and the wing walls, the demo offers two faces. Icons on either side of the monitor ac-tivatea presentation on, say, “Creative.”The “creative” icon on the left activates a

Mobius’

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originalizedthought...

WHEN INSPIRED BY SOME GREAT PURPOSE, SOME EXTRAORDINARY PROJECT, ALL YOUR THOUGHTS BREAK THROUGH THEIR BOUNDARIES.

SEATTLEUTILITYINC.COMSHANGHAI

George Plimpton - writer/collaborator

INTERIOR ARCHITECTURE

produc ztJORDAN STORE InDesign, comb bound 11”X17”

t

produc ztNIKE FINISHLINE InDesign, comb bound 11”X17”

t

friendlyinventivegenerousinspiring

Open, relaxed

interactive, who

we are… no products

for sale

Campfire

Google has positioned themselves squarely in the, "look what we can do camp". They tend to make stuff, then ask everyone else what it's good for. That's the exact opposite of say, Apple. Their in store experience should reflect that.Imagine if people could walk into a Google Store, and the expectation was that they could possibly purchase/be given a product if they could give a compelling reason why they should have it... People would come in droves with good ideas. As for look and feel - less like their logo, more like a mad inventor...Tom Sachs or something. BOOOOOOM. Epic !!!!

More than half of the world's population is still without Internet access. Project Loon is a network of balloons traveling on the edge of space, designed to extend Internet connectivity to people in rural and remote areas worldwide.

PROJECT LOON

GOOGLE AND NASA HAVE TEAMEDUP TO FEED PEOPLE WITH FRESHBASIL FROM THE MOON

Just poke around a little on the internet or explore the offerings on Google +, Google is perfectly positioned to claim the territory of the IDEA COMPANY

www.productz.biz

https://www.pinterest.com/piedcrow/https://www.instagram.com/piedcrow/

https://twitter.com/salabus

produc zt RETAIL

DESIGN/

BUILD

FIRSTS:

Introduction of tensioned cable systems into Branded Environments for hanging graphics on the new Nike campus buildings

Extensive use of digital printing. Bayer dithering patterns were just beginning to be used for full color digital printing. The width limitation was 30”. We used multiple bands to fill the employee staircases with images.

Open Experimental Approach

MULTIMEDIA TECHNOLOGY BRANDING

VALUES COMMITMENT COMPASSION

COMPASSION VALUES COMMITMENT ACTIVISM

vsFBI

“You can’t connect the dotslooking forward; you can only connect them lookingbackwards.”

What Apple lacked, under Steve’s leadership is best revealed by connecting the dots, tracing back in time. Since Cook took over as CEO following Jobs' death in 2011, he has differentiated himself from his famous predecessor by staking out moral ground on issues ranging from diversity to renewable energy to philanthropy. Jobs focused on the power of technology and innovation. He was not particularly outspoken on social issues, nor was he an active philanthropist in public. Cook, in contrast, appears to be pushing Apple towards an image of charity and compassion. Tim Cook has quickly established himself as a moral leader in Silicon Valley, speaking up on numerous issues like LGBT rights and philanthropy that his predecessor would never have touched. See: http://mashable.com/2015/06/08/tim-cook-moral-leader/#xAhrcoW6zuqJ

Partnership Collaboration Experimentation

The most critical behavior in EYELEVEL’s mix is it’s sentient team trainings. The constant trainings, combining written exercises, team competitions (both physical and mental) bring teams together globally in dynamic ways unparalleled in retail. These trainings and the strategic rotation of team members between offices (something I have advocated and coached clients to do for many years) leads to very efficient, high performance teamwork. My commitment to team process as a teaching method to maximize learning and innovation has been strengthened and deepened by experiencing Boudwĳn Castelĳn masterfully direction of team and leadership trainings.

http://www.bottomlinecoaching.nl.

Boudwijn Castelijn

VALUES COMMITMENT PARTNERSHIP TRUTH

http://www.bottomlinecoaching.nl/

















High Performance Team and Leadership Training

COOPERATION TRUTH COMMITMENT PASSION

EYELEVEL Team members live by these values globally. Team members will tell you, in private, that, they all know that their Directors do not. Leaders must also share and live the team values and have serious additional obligations to team members that are often overlooked. Beyond pushing hard for results. Great leaders must instill a sense of confidence and exceptionalism in their people. They must engage with employees on their terms. They need to listen and earn their trust. They need to learn to let people fail in order to learn. The bottom line is simple: recognize your strengths and use them to help people better themselves. In the long run, helping them will also help you.

Quality - keep promises - be professional - check and control Open Communication - be open minded - be honest, be truthful, be direct - express your feelings Development - ask and give feedback - learn from mistakes - get out of your comfort zone Team Spirit - encourage each other - shared responsibility - accept and use differences to your benefit Result Driven - “failure is not an option” - see the whole picture-end goal - define the goal as a team - Be committed to the outcome goal Initiative - be proactive - plan before acting - take responsibility

EYELEVEL COMPANY VALUES

Key to creating great teams is the establishment of company values. This is a creative, team process. Total buy in is essential. EYELEVEL shares those values openly. You can find them on their website.

Teamwork Collaboration Experimentation

High Performance Team Life is very powerful, it opens you up and you form strong, interdependent, yet sustaining, empowering relationships. If these relationships are not nurtured and longterm commitment is not an honored core value, individuals will be seriously damaged and teams, groups and organizations run the risk of collapsing from the inside out.

“We all want a Company that our people are proud of and committed to, where all employees have an opportunity to contribute, learn, grow and advance based on merit, not politics or background. We want our people to feel respected, treated fairly, listened to and involved. Above all, we want satisfaction from accomplishments and friendships, balanced personal and professional lives, and to have fun in our endeavors.”

Robert D. Haas, Chairman Emeritus of Levi Strauss & Co.

VALUES COMMITMENT PARTNERSHIP TRUTH

t h a n k y o u t