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HireDroid brand guidelines v1

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Page 1: HireDroid brand guidelines v1
Page 2: HireDroid brand guidelines v1

T A B L E O F C O N T E N T S

Vision 3

Logo - Description

- Background - Tagline

- Usage

5 6

10 12

13

Color Palette - Main colors

- Supporting colors

14 15

16

Typography

- Website, Logo and Extensions

17

18

Shapes and Patterns 19

Printable Materials

- Letterhead - Envelopes and Business card

21

22 23

Page 3: HireDroid brand guidelines v1
Page 4: HireDroid brand guidelines v1

Vision

Our vision for recruitment industry is

that recruitment is not only about

administration, it's more about

relationships management. Our

recruitment system automates and simplifies the recruitment

process. It eliminates the need of manual input and administration

for most of the recruitment tasks, allowing recruiters to get all data

they need while building and sustaining profitable relationships.

Page 5: HireDroid brand guidelines v1
Page 6: HireDroid brand guidelines v1

Logo with slogan

The slogan here is simply defining the brand name, so the character itself is not used in this form.

Page 7: HireDroid brand guidelines v1

Logo with slogan description

The slogan is used here for explaining the brand name meaning and purpose in the absence of the character.

Although the word HireDroid is explanatory enough, one might not get a direct idea about what it indicates until he

reads the slogan.

Page 8: HireDroid brand guidelines v1

Vertical image

Horizontal image

Logo with character

In this form the character is used to define the brand along with the brand name "HireDroid".

The slogan is not used here, as the name and character together are consistent enough.

Page 9: HireDroid brand guidelines v1

Logo with character description

A droid is a robot that does a certain task or amount of tasks in automated manner, with almost no 1-

manual supervision. As we agreed before that our recruitment system is an automated web application that handles most of recruitment process tasks. That's the main point

regarding the droid character.

We choose the Triangular shape to be the main structure for the 2-

droid, as our application consists of three main parts interconnected

through the system application, which are Companies, Visa agents, and Candidates. The Triangle is constructed of three points connected

to each other, which implies the same structure of our system.

The droid hands, also got the triangle shape, got a trimmed mass at 3-the middle, which implies strength, so close to the idea of Bobbie's

muscles. A strong droid can handle touch tasks, along with the inverted triangle as the head gives the impression of smartness as our

robot got a big brain!

The Large triangular feet, indicates stability and authority, and that the system is constructed on a 4-

stable base. "HireDroid system has a stable structural and operational base."

Page 10: HireDroid brand guidelines v1

Logo Vertical Background

Positive Reversed

Blue Gray Transparent

Page 11: HireDroid brand guidelines v1

Logo Horizontal Background

Positive Reversed

Blue Gray Transparent

Page 12: HireDroid brand guidelines v1

Logo Tagline

The brand mark should always be placed at a distance of "H" letter

from all sides as shown.

With character

With slogan

Vertical image

Horizontal image

Page 13: HireDroid brand guidelines v1

Logo Usage

In the website:

The brand mark will be used mainly, with the character as a support,

and the slogan will be present wherever the character is hidden. The

droid character will be manipulated throughout the website with different

indications.

For other supporting extensions:

The brand mark will appear with the character concurrently without the

slogan.

Page 14: HireDroid brand guidelines v1
Page 15: HireDroid brand guidelines v1

#0094dc

R0 G148 B220

C77 M29 Y0 K0

#32c800

R50 G200 B0

C70 M0 Y100 K0

#ff9900

R255 G153 B0

C0 M48 Y93 K0

#575756

R87 G87 B86

C0 M0 Y0 K80

#ffffff

R255 G255 B255

C0 M0 Y0 K0

Main logo

and

companies

Color Palette Main colors

Blue: Indicates Authority,

Confidence, Dignity,

Establishment, Power,

Success, Security and

Trustworthiness. It can be

seen extensively in official

logos and main pages of

distinctive companies.

Green:

Indicates Experience, Money,

Nature, Renewal and

Tranquility, and it's a widely

used color in national flags

and representations in gulf

area.

Orange: Indicates

Affordability, Creativity,

Enthusiasm, and

Youthfulness. A perfect color

to describe competence and skillfulness.

Visa agents

Candidates

Page 16: HireDroid brand guidelines v1

Color Palette Supporting colors

These are the only four color options for HireDroid.

Page 17: HireDroid brand guidelines v1
Page 18: HireDroid brand guidelines v1

Typography Website, Logo and Extensions

Font sizes are consists of three levels:

Level 1 - Head line 2 (18 px) Level 2 - Head line 3 (14 px) Level 3 - Paragraph (10 px)

Website font:

Font name: (Verdana)

Head line color: (#0094dc)

Paragraph color: (#575756)

Logo fonts:

Fonts name: Swatch it – Tahoma.

Extensions:

Swatch it, Verdana, Tahoma and Arial fonts using in supporting elements and printable materials.

Page 19: HireDroid brand guidelines v1
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Shapes and Patterns

Shapes Pattern

Page 21: HireDroid brand guidelines v1
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Printable Materials Letterhead

Page 23: HireDroid brand guidelines v1

Fro

nt

Back

Envelope

Business card

Printable Materials Envelopes and Business card

Page 24: HireDroid brand guidelines v1