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www.greenblogs&thebuiltenvironment.com
SURVEY RESULTS GreenBuild Boston | November 19-21, 2008
1
www.greenbuildexpo.org
www.greenblogs&thebuiltenvironment.com
PANELISTS
2
LLOYD ALTER treehugger.com
WILLEM MAASGreenhomeguide.com
PRESTON KOERNER jetsongreen.com
STEPHEN DEL PERCIO greenbuildingsnyc.com
LEIGH STRINGER thegreenworkplace.com
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
TOTAL RESPONDENTS 308
SKIPPED THIS QUESTION 7
WHAT IS YOUR AGE?
18-30
31-40
41-50
51-60
61+
124
85
50
39
10
RESPONSE
TOTAL
RESPONSE
PERCENT
40%
28%
16%
13%
3%
3
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
WHERE DO YOU LIVE?
United States
Canada
Latin America/Caribbean
Asia (Far East)
Europe (Eastern)
Europe (Western)
Europe (Northern)
Oceania
Africa
250
32
2
3
2
12
1
8
1
RESPONSE
TOTAL
RESPONSE
PERCENT
TOTAL RESPONDENTS 311
SKIPPED THIS QUESTION 4
80%
10%
1%
1%
1%
4%
0%
3%
0%
NO RESPONDENTS from Mexico, Asia (Southeast, West, Southern, Northern), Europe Southern 0
4
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
WHAT IS YOUR PROFESSION?
Architect
Building Owner
Contractor
Developer
Educator
Engineer
Facilities Manager
Financial Services Provider
Government Worker
Green Power Provider
Home Builder
Interior Designer
Landscape Architect
Nonprofit Organization
Product Manufacturer
Schools /University Employee
Student
Other
36
2
5
3
8
23
5
6
15
2
1
14
4
17
5
8
37
113
RESPONSE
TOTAL
RESPONSE
PERCENT
TOTAL RESPONDENTS 304
SKIPPED THIS QUESTION 11
12%
1%
2%
1%
3%
8%
2%
2%
5%
1%
0%
5%
1%
6%
2%
3%
12%
37%
NO RESPONDENTS from Code Officials 0
5
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
TOTAL RESPONDENTS 304
SKIPPED THIS QUESTION 11
DO YOU BLOG?
6
120
172
RESPONSE
TOTAL
RESPONSE
PERCENT
IF YES, HOW OFTEN?
Daily
Weekly
Monthly
Don’t Blog
Other*TOTAL RESPONDENTS 272
SKIPPED THIS QUESTION 43
28
58
26
143
17
10%
21%
10%
53%
6%
41%
59%
NO
YES
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
Green Buildings NYC
Building Green TV
Jetson Green
Tree Hugger
The Green Workplace
Metaefficient
Eco Geek
Dwell
The Lazy Environmentalist
Building Green
DeSmog Blog
Inhabitat
Planet Green
New Scientist Environment
Re-Nest
WHICH BLOGS DO YOU READ?
20
18
72
235
28
16
63
51
22
51
7
61
54
13
17
RESPONSE
TOTAL
RESPONSE
PERCENT
2%
2%
6%
21%
3%
1%
6%
5%
2%
5%
1%
5%
5%
1%
2%
Continued Next Page
7
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
The Daily Green
Gristmill
Sustainablog
Materialicious
Apartment Therapy
Architecture for Humanity
Ecofabulous
House & Garden
ID Magazine
MocoLoco
An Inconvenient Truth
Climate Change Action
Enviroblog
GreenSource
Metropolis
Ecorazzi
Other*
WHICH BLOGS DO YOU READ?
28
61
20
21
30
28
11
6
7
14
8
8
12
18
26
20
72
RESPONSE
TOTAL
RESPONSE
PERCENT
3%
5%
2%
2%
3%
3%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
6%
TOTAL RESPONDENTS 284
SKIPPED THIS QUESTION 31
8
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
TOTAL RESPONDENTS 301
SKIPPED THIS QUESTION 14
WHAT IS YOUR ENVIRONMENTAL STATUS?
Light Green
Medium Green
Dark Green
RESPONSE
TOTAL
RESPONSE
PERCENT
ARE YOU LEED ACCREDITED?
Yes
No
TOTAL RESPONDENTS 294
SKIPPED THIS QUESTION 21
54
240
18%
82%
21%
54%
25%
63
164
74
RESPONSE
TOTAL
RESPONSE
PERCENT
9
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
TOTAL RESPONDENTS 301
SKIPPED THIS QUESTION 14
WILL YOU ATTEND GREENBUILD IN BOSTON THIS YEAR?
theGreenWorkplace.com
TreeHugger.com
BuildingGreenTV.com
JetsonGreen.com
GreenBuildingsNYC.com
RESPONSE
TOTAL
RESPONSE
PERCENT
FROM WHICH WEBSITE DID YOU ACCESS THIS SURVEY?
Yes
No
TOTAL RESPONDENTS 294
SKIPPED THIS QUESTION 21
38
260
13%
87%
11%
60%
6%
21%
3%
31
166
16
57
8
RESPONSE
TOTAL
RESPONSE
PERCENT
10
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
TOTAL RESPONDENTS 304
SKIPPED THIS QUESTION 11
WHAT TYPE OF ARTICLES DO YOU PREFER?
Lifestyle
Design
Architecture
Sustainable/Green
Other
RESPONSE
TOTAL
RESPONSE
PERCENT
WHICH BLOGS DO YOU PREFER?
8%
10%
14%
67%
1%
25
29
42
205
3
Fact-based
Opinionated
TOTAL RESPONDENTS 290
SKIPPED THIS QUESTION 25
255
35
88%
12%
RESPONSE
TOTAL
RESPONSE
PERCENT
11
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
Yes
No
Maybe
Don’t Know
TOTAL RESPONDENTS 303
SKIPPED THISQUESTION 12
DO YOU FOLLOW POLITICAL BLOGS ALSO?
RESPONSE
TOTAL
RESPONSE
PERCENT
DO YOU FEEL THAT MAINSTREAM MEDIA ACCURATELY REPRESENTS SUSTAINABLE ISSUES REGARDING THE BUILT ENVIRONMENT?
12
212
58
21
Yes
No
TOTAL RESPONDENTS 299
SKIPPED THIS QUESTION 16
140
159
47%
53%
RESPONSE
TOTAL
RESPONSE
PERCENT
4%
70%
19%
7%
12
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
WHAT MEDIA DO YOU USE TO UNDERSTAND ENVIRONMENTAL ISSUES?
TOTAL RESPONDENTS 305
SKIPPED THIS QUESTION 10
282
87
78
188
32%
10%
9%
22%
RESPONSE
TOTAL
RESPONSE
PERCENT
Web
TV
Radio
Print (newspapers, magazines, etc.)
Blog
Other*
198
37
23%
4%
13
SURVEY RESULTS
www.greenblogs&thebuiltenvironment.com
14
SURVEY RESULTS
if
MYSPACE5thwere a country it’d be the
in thelargest
world
facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman
www.greenblogs&thebuiltenvironment.com
15
SURVEY RESULTS
UPsearches are done each month,
in 2006
from
31
2.7BILLION
BILLION
facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman
www.greenblogs&thebuiltenvironment.com
16
SURVEY RESULTS
facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman
the first commercial TEXT MESSAGE was sent in 1992,
EARTHthe entire human population of
the TOTAL sent each day now EXCEEDS
www.greenblogs&thebuiltenvironment.com
17
SURVEY RESULTS
it took the radio
FACEBOOKonly
38yearsto gain an audience of 50million,
2it took
facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman
www.greenblogs&thebuiltenvironment.com
18
SURVEY RESULTS
via Technorati
bloggers who have been at it an average of 3yearsare collectively creating close to
one-millionposts everyday
www.greenblogs&thebuiltenvironment.com
19
SURVEY RESULTS
via Technorati
of bloggers have been approached to be one-third
BRAND ADVOCATES.
www.greenblogs&thebuiltenvironment.com
20
SURVEY RESULTS
via Seth Godin, Author, sethgodin.typepad.com
the word blogis irrelevant
“”
www.greenblogs&thebuiltenvironment.com
GROWTH OF BLOGS
21
SURVEY RESULTS
via Technorati
Blo
gs
Time 2003-07
Weblogs Cumulative: 2003-2007
www.greenblogs&thebuiltenvironment.com
MOST-TAGGED TOPICS IN THE BLOGOSPHERE DURING THE FIRST EIGHT MONTHS OF 2006
22
SURVEY RESULTS
Edelman and First&42nd
Blogging
Technology
Religion
Business
Media
Politics
CSR-Related Issues
764,613
331,694
299,175
295,376
250,943
885,625
120,986
www.greenblogs&thebuiltenvironment.com
THANK YOU
23
SURVEY RESULTS
Lloyd Alter, [email protected]
Leigh Stringer, [email protected]
Willem Mass, [email protected]
Preston Koerner, [email protected]
Stephen Del Percio, [email protected]
For more information please contact any of the following: