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The Principles of Design• Contrast• Repetition• Alignment• Proximity
CONTRASTTheideabehindcontrastistoavoidelementsonthepagethataremerelysimilar.Iftheelements(type,color,size,linethickness,shape,space,etc.)arenotthesame,thenmakethemverydifferent.ContrastisoCenthemostimportantvisualaEracFononapage.
REPETITIONRepeatvisualelementsofthedesignthroughoutthepiece.Youcanrepeatcolor,shape,texture,spaFalrelaFonships,linethicknesses,sizes,etc.ThishelpsdeveloptheorganizaFonandstrengthenstheunity.
ALIGNMENTNothingshouldbeplacedonthepagearbitrarily.EveryelementshouldhavesomevisualconnecFonwithanotherelementonthepage.Thiscreatesaclean,sophisFcated,freshlook.
PROXIMITYItemsrelaFngtoeachothershouldbegroupedclosetogether.Whenseveralitemsareincloseproximitytoeachother,theybecomeonevisualunitratherthanseveralseparateunits.ThishelpsorganizeinformaFonandreducescluEer.
logo design
logo design
logo design
logo design
poster design
poster design
poster design
cd cover design
cd cover design
book design
book/book cover design
editorial design
editorial design
editorial design
editorial design
web design
web design
web design
advertising design print
advertising design print
advertising design email
advertising design email
catalog design
catalog design
brochure design
brochure design
form design
form design
information design
information design
letterhead and card design
letterhead and card design
resume design
resume design
menu design
menu design
menu design
display graphics /signage
annual report design
annual report design
label design
label design
label design
film titles
ticket design
tag design
truck signage design
invitation design
invitation design
calendar design
user interface design
user interface design
user interface design
map design
map design
