#SASS14Reinventing the Supermarket Experience

SENSORY EXPERIENCE

Touch FeelSmell See

Research

CASE STUDIES

ZapposIKEADatalogicVirgin Airlines

Research

Supermarket Emergency

Idea #1

Traffic Control

Idea #2

Automatic Checkout

Idea #3

SCAN - STORE - PAYNo belts - No awkward conversations

“would you like a bag?”

Idea #3

CONNECTEDA place where you want to shop for groceries

Idea #4

IDEA DIRECTION COMMUNITY

• Architecturally sustainable

• Aimed at families (for dog and grandparents too)

• Re-employs staff to better active positions

• Psychologically aids general happiness

OUTSIDE - INAn experience indoors that

takes you outside.

PLAYWhere the kids can enjoy it

!and if they enjoy it the parents do too.

Green Architecture

Open Space

Welcoming Through View

Fast and Easy Park & Pay

Play & Enjoy

Dog’s and Family too!

Space to think and choose

Ruan de Wit

“Cheers”