Engaging Content Providers in Development Efforts

Exploring Europe's Television Heritage in Changing Contexts

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Funded by the European Commission within the eContentplus programme www.euscreen.eu

WP4-‐ Daniel Ockeloen-‐ Mariana Salgado

5th of September 2013

Engaging Content Providers in Development Efforts

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Funded by the European Commission within the eContentplus programme www.euscreen.euPicture under CC licencen in Flickr by rennaissancechambara

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Why? What are we planning? Action pointsWhy wild ideas? Hands-‐on activities

Outline

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Why?

Picture under CC licencen in Flickr by garethr

We need more users!

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Funded by the European Commission within the eContentplus programme www.euscreen.euPicture under CC licencen in Flickr by garethrYou have new ideas

Picture under C

C licencen in Flickr Tony D

owler

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Funded by the European Commission within the eContentplus programme www.euscreen.euPicture under CC licencen in Flickr by Helsinki 10

We want to be working together!

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What are we planning?

Start an ongoing dialogue that could enrich our design concepts/tools

Better understand the audiences and needs related to this content.

Get all of us in the role of initiators of design concepts.

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Action points

This workshop

Keep the discussion alive between F2F meetings

Make this an ongoing endeavor

Use the ideas collected for EUscreen platform

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Why wild ideas?

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Why wild ideas?

If I would have asked to the people what they would like, they would have replied: “a better horse”

Henry Ford

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Why wild ideas? Critical design

Critical design

Current Original Critical

Critical artifacts are inspired in critical design. It is a method in Participatory Design. S. Bowen

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READY TO GO?

Picture under CC licencen in Flickr by Leonard John Matthews

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TASK 1

ThemesCreating something new

Interaction with the material (games)Engaging audiences in F2F events

StorytellingVisualizationContext

Small interactive formats

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TASK 1

Choose one idea and develop it in the form of scenario

How could the most wild ideas be used to generate suitable ones? Reshape the ideas so they are closer to reality and could be present in the platform one day.

Do not think in the technical constraints!

Make a visualization using the magazines of 1 ideaThis is a collage technique (40 min)

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TASK 1

Create an scenario that would link ideas presented in the previous task with interesting materials in EUscreen

collection or in new content that will be added to Europeana.

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TASK 1 Examples of collages

Market Research by Jordanhill School D&T Dept

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TASK 1 Examples of collagesMarket Research by Jordanhill School D&T Dept

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TASK 1 Examples of collagesCollage done during a Liz Sanders w

orkshop -‐SonicRim

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TASK 1

Quick presentations

two ideas selected and developed per group

(30min)

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BREAK

15min

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TASK 2

Create an scenario that would link ideas presented in the previous task with interesting materials in EUscreen

collection or in new content that will be added to Europeana.

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TASK 2

“Scenarios are stories”

What is an scenario?

To create understanding within a group

To understand the use in time of a certain product

To enrich the dialogue with users

To motivate question and imagination

To focus the discussion

Elements in a scenario

Context- description of the situation in which the story takes place.

Actors- persons involved in the situation

Objectives- what is the goal of the actor involved?

Actions- what are actors doing?

Events- what happens to the actors?

Objects- what do the actors need to perform certain desired action?

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TASK 2

Video postcard

Rauni wants to give an original gifts to her granddaughter Sini. She goes Mykonos and

write a poem to Sini. She shoot a short video of the place. She did a poem for Sini but she

knows that the girl won’t be eager to read it more than once. Then her friend told her about this new cool tool in EUscreen portal. Rauni did the video with her friend mixing her video with a Greek TV program in which they have scenes from Mykonos in the 50s. She sends the link to her own mail, so she can forward it to Sini the day of her birthday.

Happy Birthday dear Sini!

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TASK 2

Write or draw your scenario!

What kind of use scenario can you imagine based on the idea you have selected to work on?

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TASK 2

Present the scenarios to others!

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General discussion

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THANKS!

References

“Critical Artefacts and participatory innovation” by Simon Bowen.

“Scenarios Based Methods” and “Five Reasons for Scenario-‐Based Design” John Carroll.

If you want to continue reading on the topic:

Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design de Anthony Dunne

Design Noir: The Secret Life of Electronic Objects de Anthony Dunne and Fiona Raby

“Crazy Ideas or Creative Probes?: Presenting Critical Artefacts to Stakeholders to Develop InnovativeProduct Ideas” de Simon Bowen.