EGGER Insight Brochure

Insight

EGGER (UK) Limited Anick Grange Road Hexham, Northumberland NE46 4JS United Kingdom t +44 1434 602191 f +44 1434 605103 [email protected]

1056855/ D1 UK Insight Brochure EN Subject to technical modifications and amendments. All decors shown are reproductions. Due to variables in the printing process, colours may vary slightly from the actual product. EGGER reserve the right to amend the range at any time. We would like to thank all of the customers who kindly provided us with photography. Please note that some of the images have been adapted to illustrate the new decors.

Designed by Gardiner Richardson.

Insight

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Raising Expectations

Insight #2: Slim & Sleek

Insight #1: Evolved & Authentic

Insight #3: Personality & Expression

Launching Change

With the addition of 23 new decors and six exclusive textures, the Zoom collection will show you how its next generation of products, developed using the very latest technology, can add value to your business and change the way you think about MFC, laminates and edging.

Contents

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Insight #4: Calm & Collected

Now is the time to make the difference

Insight #5: Details Matter

Next Steps

Consumer Insight #1 Evolved & Authentic

Introduction

Raising Expectations

Technology has given consumers more choice and a clearer vision of what they want. The prevalence of smart phones and tablets has enabled consumers to easily find and save the things that inspire them, whenever and wherever they are. This world of favourites, shares, wish lists and likes has opened the floodgates for inspiration and demand. When it comes to interiors and design, consumers now access, send and receive a constant stream of ideas from around the world. The result: consumers expect high-value looks without the high-end price tags.

With EGGER’s latest updates, furniture manufacturers can be more creative in a market where differentiation is king, while designers, joiners and shop fitters have the power to produce enhanced interiors that offer technical performance at the right price. Inside Insight, you’ll discover our response to the major cultural shifts that are influencing our lives and shaping the environments we live in. We hope you enjoy the applications and ideas that are featured.

Open your eyes to the future, today.

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Over the past two decades, the rate of change in technology has been profound. Cutting edge cameras, apps, games, health monitors, and much more, are all tucked away teasingly in our pockets, tempting us to sign up, login and scroll through the latest updates and social phenomenon.

Striking a balance between our online and offline lives is becoming a growing priority for many. With touch and feel evermore prevalent in high-tech products, there is a new focus on reconnecting people with reality, merging the traditional with the modern and getting back to natural whenever we can.

Clockwise from right:Parliament Design, Portland, office interior; SAMT-RAU furniture range designed by Natalie Weinmann; Orée Board 2 walnut keyboard.


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© Natalie Weinmann

Photography © 2014 Lincoln Barbour

Leading the way by investing in innovation, EGGER has been able to develop decors and textures that recognise the desire for natural and authentic looking and feeling products. Through quantum leaps in our product development in recent years, we can now demonstrate the quality and diversity of our new generation of products.

Featured decor:H1486 ST36, Jackson Pine.


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Featured decor: H1486 ST36, Jackson Pine, in a deeply brushed texture.

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Evolved & Authentic

Evolved & Authentic

Never before have our decors looked so real

To demonstrate this evolution, we present three of our oak decors. Despite being developed over ten years ago H1334, Light Ferrara Oak, remains incredibly popular and versatile. It has been selected for premium hotels and shops as well as domestic kitchens and bathrooms.

To show how decors from the same species have improved and evolved, we have presented H1334 against a more heavily textured and realistic oak decor, H1372, introduced in 2012, and set that alongside our brand new generation of finishes where the grain and texture align with H3309. We call this new generation, Feelwood, as both the visual and tactile aesthetic of wood have been recreated.

It’s all about giving you the choice and the ability to offer your customers different options depending on their expectations and budget.

For other examples, visit www.egger.com/evolution

Featured decors from left:H1334 ST9, Light Ferrara OakH1372 ST22, Natural Aragon OakH3309 ST28, Sand Gladstone Oak

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Evolved & Authentic

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Meeting consumer expectations

Demand for modern, yet very natural looks is apparent in both domestic and commercial markets. From doors and sideboards to tables and wall panelling, consumers expect the feel of the finish to reflect the look. H1793, Lava Tortona, which uses a striking and elegant textured surface, Feelwood Elegance (ST27), shows just how far our reproductions have come.

Featured decor:H1793 ST27, Lava Tortona

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Evolved & Authentic Featured decor:H3451 ST36, Champagne Fleetwood, in a deeply brushed texture.

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Our tactile nature

In order to reconnect with nature there is a need for our decors to be tactile. Using advanced surface technology, it is now possible to create a tactile depth and finish that was previously not possible. Our deeply brushed surfaces reproduce sand-blasted timber and can provide customers with a vintage or modern style.

© Betta Living

Evolved & Authentic

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Creating with contrast

Decors that feature strong, natural markings and deep texture are increasingly popular as accents to complement large areas of plain colour. The subtle interplay of tone and texture can be brought to life when the right combination of plain colour or metallic is applied.

Featured decor:H3452 ST36, Graphite Fleetwood, in combination with high gloss grey.

Also available:H3450 ST36, White Fleetwood

H3451 ST36, Champagne Fleetwood

© Rational

Evolved & Authentic

Lightfast and durable

Not only do our reproductions look and feel the same as veneer or solid wood, they are extremely durable and also lightfast, which means items placed on top will not affect the surface. Furthermore, if a replacement panel is required, a reproduction will be a perfect colour match to the panels already in-situ.

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Featured decor:H3766 ST29, Dark Brown Cape Elm, in synchronised pore texture Feelwood Ambiance.

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Evolved & Authentic

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Featured decor: H3326 ST28, Grey Beige Gladstone Oak

Opening up opportunities

By providing a premium look and feel, the new generation of synchronised finishes can open up the possibility of entering new markets or segments. For example, furniture manufacturers can now develop a new, higher value range or piece of furniture, door or kitchen.

Specifiers or shop fitters can also offer a higher value look and a more cost-effective and durable alternative to veneer.

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Introducing a new generation of textured finishes where the markings of the grain align. Known as ‘synchronised pore’, this process opens up the possibility of entering new markets. For example, furniture manufacturers can now develop a new, higher value range or piece of furniture, door or kitchen. Specifiers or shopfitters can also offer a higher value look and a more cost-effective and durable alternative to veneer.

The planked character exhibits a modern mix of natural shades that combine extremely well with neutral tones.

With a double paper layer and highly realistic gloss variations it creates a depth and realism evident of veneer or timber.

The very deep, sandblasted appearance of Gladstone Oak is enhanced by scattered knots.

Feelwood is a new development where-by the texture and print align, to create a high value finish.

Consumer Insight #2 Slim & Sleek

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Evolved & Authentic Material evolution makes things easier

The use of real stone and minerals for kitchen worktops is an established trend, but often for large expanses in a commercial setting it can be difficult to fabricate and extremely heavy, not to mention the high price. One of our latest textures, ST87, explores a new direction by combining concrete and ceramic to help create a contemporary, used look or industrial style that is both practical to fabricate and easy to maintain.

Featured decor:F310 ST87, Ceramic Rust

Also available:F311 ST87, Ceramic Anthracite

The need for space-defining, space-saving and convertible design is prominent due to changes in room size, living dynamics and the belief that less is more. Today, both families and workforces share large multi-purpose areas, and still want to be able to focus on their own individual activities.

From CD towers and bookshelves to docks and downloads, smart storage and personal space are now key criteria for interior and furniture designers. And although super clean and sleek is in demand, the challenge for manufacturers is how to interpret this and adapt to these expectations in commercial and domestic environments.

Clockwise from right:Renovated apartment in Raval, Barcelona by Eva Cotman (www.evacotman.com); Carbon fibre Surface Table by Terence Woodgate and John Barnard for Established & Sons; wrap your life around your wrist – the Sony SmartWatch 3.


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Photography © Peter Guenzel

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Transparency, variation, and optically thinner products are now possible with EGGER. From luxury kitchens and living rooms to svelte doors and carcasses, here are some sleek suggestions to consider for your latest projects.

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F311 ST87Anthracite Ceramic


Featured decor: H3420 ST36, Thermo Pine, in a deeply brushed texture is used for the laminate table and the MFC wall panelling.

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Slim & Sleek

Optically thinner design

Slim and sleek looks don’t have to require new materials. By simply cutting in a certain way, you can create the impression of a thinner board. Take this example, a 30 mm MDF board, laminate faced with H3420 ST36, Thermo Pine, has been chamfered at a 45˚ angle to give the impression that it is very thin, while retaining all its inherent strength required for the application.

Because EGGER offers both laminate and melamine faced board in the same decor and texture, both materials can be used and coordinated across a project. The laminate, used for the table top on the previous page, is matched to the wall panelling that is made from melamine faced board. This ability to match products according to their required performance level can significantly reduce project costs.

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Featured decor:H3420 ST36, Thermo Pine

Slim & Sleek

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Door evolution

The five-piece or Shaker style door has a new alternative in the shape of the three-piece, or trio door. The trio offers a sleeker look than the Shaker, without encroaching on the market share currently occupied by the super clean slab option. Manufacturers and fabricators now have the option to make their own trio style door or panel, while avoiding the cost and stock commitments of buying from third parties. Within a kitchen or bedroom, making the door from the same material as the carcass will also provide a coordinated look, adding to the value.

Left to right:Five-piece door featuring H3303 ST10, Natural Arlington Oak;Trio door featuring H1796 ST27, Natural Tortona.

Biscuit joints18 mm rails The grain on the top and bottom of the frame runs horizontally

8 mm centre panel The grain on the centre runs horizontally

Matching EGGER edging

Matching EGGER edging

Biscuit jointsThe grain on the outer- frame runs vertically

Slim & Sleek

Consumer Insight #3 Personality & Expression

New uses for familiar materials

Materials that are used in alternative application areas can inspire slim and sleek design. Take Compact Laminate for instance; the go-to product for cubicles due to it being impervious to moisture, incredibly strong and potentially thin. In this instance, 10 mm thick EGGER Compact Laminate, is used to frame the storage units in an office. It gives a sleek look to what would otherwise be a bulky storage item. The design of the doors using H3344, Highline Oak, continues the linear look.

Featured decors:H3344 ST36, Highline Oak, in combination with W1000 ST9, Premium White.

Slim & Sleek

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In many commercial and residential interiors, fun and vibrancy is channelled through the use of bold colour and surprising contrasts. In this new trend for expressive design where you would least expect to find it, there is a refreshing lift and quirkiness being applied to everyday experiences.

Whether it’s the workplace communicating a friendlier culture, or a chain of cafes emphasising the heritage of their locations; charismatic design is providing a welcome counter-balance to the recent restraints and limitations of austerity.

Clockwise from right:Rainbow LovedUp chair by Deadgood Studio; Yandex St. Petersburg office – 2, design and architecture by Peter Zaytsev and Arseniy Borisenko from za bor architects; BCXSY Origin part III: Contrast – side table and stool (www.bcxsy.com).


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Photography © Peter Zaytsev

Photography © Rory O’Toole

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Brands and consumers are increasingly using design to reveal feeling and emotion. With EGGER materials, discover bold pops of colour and colour-blocking, contrasting edging and opposing textures, and approach surfacing with a new sense of adventure.


Featured decors: H3325 ST28, Tobacco Gladstone Oak, in synchronised pore texture Feelwood Nature, and in combination overleaf with two matt-textured finishes U140, Saffron, and U741, Lava.

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Personality & Expression

Splashes of colour

Contrary to the name, colour-blocking is not all about lots of colour. A contemporary technique is to use colour as a small accent only. It could be a relatively subtle splash in combination with a very natural, rustic-looking wood grain as featured, or maybe as a contrasting edge.


Traditionally, panels are finished with a matching edge but designers are increasingly using the edge creatively. It could either be a colour that coordinates with a tone from the panel, like the white shown on the left, or as a bold statement as above.

Featured decors: H1250 ST36, Navarra Ash, in a heavily textured finish is combined with a muted, matt brown-grey finish called U741, Truffle. The introduction of colour remains understated through the use of another matt-textured finish U343, Vino.

Featured decors:H1793 ST27, Lava Tortona with U633 ST15, Turquoise ABS Edging.

Featured decors:H1486 ST36, Jackson Pine, with W1000 ST9, Premium White ABS Edging.

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Consumer Insight #4 Calm & Collected

© Daval– H1158 Truffle Bardolino Oak & U702 Cashmere (adapted)

Contrasting textures

Another way to make an impact on a space is to use texture contrasts. It’s not loud and brash, just different. The kitchen shown uses a very natural and elegant oak alongside a super clean and contemporary gloss effect.


Featured decors: H1796 ST27, Natural Tortona, with synchronised pore texture Feelwood Elegance is combined with gloss decor W1000 ST30, Premium White.

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© Häcker

We are surrounded by objects that fight for our attention. Flashing adverts, social media and 24/7 news and entertainment, are louder and more insistent than ever before. In response, designers in a variety of industries are looking to create environments that recede from our attention rather than command it.

By applying the brakes through colour and texture, you can alleviate stress and cut through the clutter to restore tranquillity.


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Photography © Peder Torget

Clockwise from left:Pod privacy chair by Benjamin Hubert for De Vorm; Treehotel, Sweden, featuring the Mirrorcube room (www.treehotel.se); Arctic Collection by Studio Jens Praet and Studio Vibeke Skar.

Photography © Peter Lundstrom, WDO

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EGGER has developed colours in neutral palettes with the latest textures, creating a sense of calm and intrigue. As open plan living grows in popularity, the challenge is to select colours that combine in a harmonious and compelling way.


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Featured decor:W1000 ST26, Premium White

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Calm & Collected

Achieve the look without the effort

Painted timber is a high-value and aspirational option. Our new texture, Painted Wood (ST26), reproduces this look but does not need to be primed, painted or finished – giving you the same look without the effort. Available in W1000, Premium White, and U727, Stone Grey, both colourways provide a calming and natural look.

Calm & Collected Featured decor:W1000 ST26, Premium White

Also available:U727 ST26, Stone Grey

© Häcker

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Calm & Collected

Balancing tone and texture

Even when a strong grain is featured, as with H3760, White Cape Elm, the soft colour-tone ensures it is not overpowering. When it is teamed with more soft, solid colours the effect is sophisticated and stylish. The grain of H3760 is also synchronised with texture ST29 to create a premium finish that could increase the value of your work and enhance your position in the market.

Featured decor:H3760 ST29, White Cape Elm

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Consumer Insight #5 Details Matter

Calm & Collected

1. An oak effect in two complementary colours being used together; H1377, Sand Orleans Oak, with H1379, Brown Orleans Oak. Although a heavily brushed texture (ST36) is used, the colour-tone is muted so that the furniture does not need to shout to be noticed.

2. Similarly, using more than one of our plain colours together will create this tone-on-tone look. Together U702, Cashmere, and U748, Truffle, make a very sophisticated combination.

3. By using the similar colour-tone of a plain colour and wood grain also creates this tone-on-tone effect – U702 and H1377.

4. A darker tone-on-tone effect can also be achieved with U748 and H1379.

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Tone-on-tone

The use of contrasting colours is nothing new but we have identified a rise in the use of colours of a similar tone being used together to create a subtle but very well-considered look.

There is no doubt that the details matter when it comes to setting new standards for the design of residential and commercial environments and products. Be it shape, function, or tactility, it is the details that make the good, great and the great, outstanding.


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Clockwise from above:The Trojan House designed by Jackson Clements Burrows Architects, features shuttered timber cladding to create a seamless appearance; Plumen energy saving bulbs elevate the humble lightbulb into a playful, sculptural object; BMW have used the ‘Hofmeister Kink’ for decades – a subtle design feature on the rear windows that has become synonymous with quality – so much so that other manufacturers apply it to their own high-end models.

Photography © Emma Cross, Gollings Photography

Photography © Andrew Penketh

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EGGER understands that the quality of planning and decision making in the early stages of a project will make all the difference in the short, medium and long term for consumers.

That's why we are dedicated to giving you more.Here are some of the finer details that can deliver the biggest impact for your business.

Featured decor: H3309 ST28, Sand Gladstone Oak, in synchronised pore texture Feelwood Nature.


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Details Matter

How we line up

Bookmatching, where the grain of the wood lines up across two or more pieces is normally reserved for luxury furniture and fittings. This is because it requires more care and attention during its manufacture, as well as resulting in a higher wastage of material.

With laminate and melamine faced boards however, there is significantly less wastage than there would be with timber or veneer. And while it still does require more time and care, the result can open up a new price segment and significant opportunities.

Details Matter Featured decors:H3766 ST29, Dark Brown Cape Elm, in synchronised pore texture Feelwood Ambiance and U702 ST9, Cashmere.

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Next generation surfacing

Sometimes the details that matter are already provided for you. Now that our new Feelwood generation of wood based panels can synchronise the grain with the texture, you can create furniture that is as close to wood as it’s ever been before. The potential to command a premium or gain market share is now a reality.

Sawn timber-look

The quality of an edge can define the overall perception of a piece of furniture or worktop. It is now possible to replicate the look of a piece of sawn timber using an ABS Edge through our new development –End Grain Edging. This is available for most of the 2014–15 wood grain finishes we have featured.

Details Matter Using depth to create a new look

Layering within furniture is a technique EGGER has observed at recent international furniture shows. With the addition of an extra third dimension, stepping each of the panels can create furniture with standout appeal, without being too invasive or loud.

Featured decor:H3325 ST28, Tobacco Gladstone Oak

Featured decor:H1377 ST36, Sand Orleans Oak

H3325 ST28, Tobacco Gladstone Oak

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Details Matter

2 mmFor particularly high traffic areas 2 mm thick edging is recommended.

0.8 mmBecause 0.8 mm edging is thinner it does not have a noticeable plastic line along its length.

No compromises

When the edging and surface of a piece of furniture match, it adds real quality and value. That’s why EGGER edging is specifically matched to EGGER boards in terms of colour, decor, texture and gloss level. Plus, sourcing your edging from your board supplier makes both operational and economic sense.

0.8 mmDue to it being thinner the 0.8 mm edging looks like it’s part of the board, making it look sleek and more realistic.

Featured decor:H3309 ST28, Sand Gladstone Oak

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Now is the time to make the difference

We have demonstrated how EGGER is helping you respond to the cultural shifts that are influencing the environments we live in. Standing still is simply not an option. Consumer expectations are rising fast and the challenge is to keep up. We focus on better products so that you can focus on better experiences. Together we can push boundaries. Together we can lead the way and define success.

As you have seen, our new generation of decors and textures will enable you to create furniture that is virtually indistinguishable from the real materials they reproduce. The fact that they perform better is just another reason to start exploring options. This new generation of EGGER products offers you the chance to position your projects at a better, higher level. Perhaps you could penetrate new markets or gain extra margin.

How will you make the most of our new generation of 23 decors and six exclusive textures?

Visit www.egger.co.uk/vdsView how any of the decors featured in this brochure would look within a room set; from kitchens and bedrooms to restaurants and shops.

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For samples featured in this brochure, visit www.egger.co.uk/insight Once registered you can drop the samples you require into your basket.

Alternatively call our sample hotline:t: 0845 606 8888 From Republic of Ireland: t: +44 1434 613304

Or email us [email protected]