ECRU Provate Label and Product Development

1Teng MaRenata Dabdoub

Picha Choopojcharoen

1

Table of Contents

Company Info ----------------------------------------------------------------------------- 2/

Research -----------------------------------------------------------------------------7/

Product Development -----------------------------------------------------------------------------25/

Sourcing -----------------------------------------------------------------------------31/

Sales Plan -----------------------------------------------------------------------------35/

Branding,PR, Adevertising -----------------------------------------------------------------------------37/

Bibliography -----------------------------------------------------------------------------59/

Appendix (Tech Pack) -----------------------------------------------------------------------------60/

Company Background

ECRU is a company based in New York City, United States. Our major target customers are female NYC

residences age from 25 to 40. We provide luxury women’s ready-to-wear with European influenced design aesthetic.

The designs are innovated from current trends and fit our customers’ various lifestyles. ECRU offers wide range styles

of merchandise for all season with delicate finishing and high quality fabric.

Currently, ECRU only has one store located in SOHO, NYC within area 10012. ECRU only reatails in the

store and official website.

2

3

MissionECRU is committed to provide a high quality and luxurious American

Sportswear with minimal and natural aesthetic, allowing our customers

to be exquisitely comforted throughout their lives.

VisionEnhancing Lifestyle with grace and simplicity.

ValueAesthetics Respect Neatness Pleasure Community

Product Categories

ECRU develops 4 collections with current trend each year, consisting

spring/ summer, prefall, fall/winter, resort. For each collection, covers

most categories for womens ready-to-wear including tops, skirts, dress,

pants, outerwear.

Category listTops (T-Shirt, Shirt, Blouse)

Outerwears ( Jacket, Blazer, Coat)

Dress

Skirt

Pants

4

Target customer

Our major target customers are female NYC residences age from 25 to 40 and we

will focus on five regions in NYC, downtown manhattan, downtown brooklyn, mid-

town manhattan, upper east side, upper west side. 5

Price Points

The price points we decided was based on the cost of the products to keep the ideal margin for the com-

pany. We also compared the price to our competitors (competitors and market position see detail on

page23) and try to achieve the balance between the margin and the competitive price in the market.

6

7

Customer Profile

8

Name: Anh Sundstrom

Median Age: 27

Family income: $308,721

Education: Master’s in Marketing at NYU

Occupation: currently a marketing executive at AR New York.

Competitive stores/ brands within region: Anh would likely shop at Stella McCartney, Chloe and Jill Stuart. She would also head

to Bloomingdales to look through their assortment. All of which are located a couple blocks apart between Prince and Broome St.

VALS: Experiencer

Fashion cycle emphasis: Anh would be considered to be part of the Innovation Stage in the fashion cycle. She is fashion forward

but at the same time she does not push the boundaries of fashion just to do so. She is fashion consent but not a fashion pusher.

Buying behaviors: Anh is a type A personality. She does her research, knows what she wants, and expects to find it in the best

quality. Price is not an issue for her as long as the quality is there. Brand loyalty is a trait that she has, she knows the stores she likes

as well as the locations she likes. Anh not only cares about the product but also she expects great customer service. She enjoys experi-

ence of shopping therefore she would constantly be seen out and about through Soho on a weekly basis browsing at the merchandise.

9

Name: Grace Smith

Median Age: 34

Family income: $ 306,000 (personal income $103,327)

Education: Master’s in Journalism at Columbia University

Occupation: Currently an Editor at New York Times

Competitive stores/ brands within region: Grace is usually found shopping at Stella McCartney, Helmut and Kirina Zabete.

VALS: Innovators

Fashion cycle emphasis: Like Anh, Grace would be considered to be part of the Innovation Stage in the fashion cycle. She is very

stylish and had a great amount of personal style, she is fashion forward but comfort is very important making her more part of the

Rise rather than the introduction of the fashion cycle.

VALS: Innovators

Buying behaviors: Grace is always on the go and has very little time to think about what she is going to buy or even wear. She

purchases on impulse, and her shopping habits vary greatly depending on her schedule. She is always busy but when she has time

off she will resort to retail therapy. She knows where she want to go and therefore falls back on the same brands that can meet her

high expectations and standards.

10

11

Placement Sale venue and location

NYC is one of the fashion capital among the world and it’s fresh and energetic, it will be more

developing chance for new companies to start the business in New York’s open environment. We

analyzed the income, geographic,traffic factors etc that might influence their shopping behavior and

then selected main five regions for potential customers. .

We analyzed the retail performance in Manhattan area (where most of our customers live) and

selected best retail sales performanced zip code (10012 )region for our shop. This store is the only

retail shop we have so far, and we will not sale our products to any whosalers to keep our exclusiv-

ity , reduce the risk of overstocking and maintain our margin since we do not have big volume of

merchandise.

12

Demographic

Medain IncomeBased on the data founded from Pont2Homes, the median household income range from $82,334

to $98,679 (US dollars per year) for all age groups. Our selected customer age range is from 25 to

40 years old woman, the median household income in this age range is higher than the average

standard in all five of our target regions. (store location 10012 is in the downtown manhattan area)

Demographic

Age and Gender

The chart on page 14 is the Age and gender composition in New York City. Based on the

data from areaConnect, our target customer age range falls into the 25 to 34 years and 35 to

44 years ranges and these two age groups are the largest portions among the total. Besides,

New York Geographic area, the female population is 52.62% over the total, and 5.24% more

than Male population. These data indicated that our target customer not only has sufficient

income for consumption but their population also accounts big portion among all age group.

13

Meidan age of our target regions

14

Retail Sale

Retail Sale PerformanceThe proposed Store location will be within 10012, and there are 138 retail store of Women’s

apparel. The pie chart represents the sales volume for these stores, and 89 stores’ sales volume is

over than 500,000 dollars which represents the 64.50% of the total. Compare to other regions,

10012 has a satisfied sales performance.

(See the chart on next page, source from ReferenceUSA)

Within this area, there are some competitors like Anna Sui, BeBe, J Crew, French Connection,

Prada, Stella McCartney. Even the retail performance is outstanding compare to the average,

it is still risky because of the fierce competition.

15

16

Lifestyle of the area (NYC)

According to PRIZM, the lifestyles of residents who live in the five areas of NYC (Manhattan and

Downtown Brooklyn) that fits ECRU customers can be considered as Young Digerati. They have age

range from 25 – 44. Young Digeratis’ lifestyles (associating with NYC residents) are:

• Wealthy and affluent

• Highly educated

• Prefer to live in fashionable apartments or condos

• Shop at exclusive and high-end retailers such as Bloomingdales

• Go to fitness, clothing boutiques, casual restaurants and bars

• Like to travel aboard

• Listen to classical/indie music

• Appreciate art and aesthetics (Visit museums and galleries)

• Read art and fashion magazine

• Work in busy environment and have fast-paced life

Lifestyle

17

VALS

Young Digerati is also considered both experiencer and innovator

- Experiencers are active, confident and daring. Young people like Young Digerati with high income who live in

metro¬politan lifestyles tend to spend money with new and exciting things and gain as much remarkable experience in

modern days as possible.

-Innovators are successful, sophisticated, and have high self-esteem. Like experienc-ers, young NYC Digerati put values

on themselves in the very sophisticate manner. They follow new trends and invest in art and design including new

styles and fashion. Innovators love upscale and niche products/ service as same as those identified as part of Young

Digerati segment

18

Scope and Size of Product CateogryThe US accounts for 27.3% of the global apparel, market val-

ue ($521,699.3 millions)

Apparel retail is the largest segment of the US luxury goods

which accounts up to 64.9% of the total market value

Market Research

19

20

Unique Characteristics

Most female customers for luxury apparel are both purchasers and wearers since they buy (and

reward) for themselves. They also need to try on the garments before buying.

45% of luxury good buyer earn more than $100,000 in annual household income.

Over the six month period, women spend most expensive purchase between $100 and $500

Wholesale& Retail Price Points

Gross Margin for luxury products is typically around 65%

Exclusivity impacts pricing in luxury (Wholesale price can be marked up to 80%)

Drastic increase of prices in luxury market - around 60% when compared to US Consumer

Price Index which is only 27%

Market Research

21

Customer Expectations for luxury apparel

Higher in price/quality ratio, which mean even though luxury

buyers still looks for best quality and craftsmanship, they expect

the products to be worth the price they are willing to pay as well.

Luxury buyers also concern about product authenticity and COO

(Country of Origin); they prefer products that are manufactured

from European or first-world countries

Famous designer brands and labels are very important since they

signify status and identities of luxury buyers.

22

Competitors

Price-Fashion Matrix

Market Research

23

Customer Lifestyle

Almost half of the customers who buy luxury goods have annual

household income more than $100000, which mean they are

affluent and wealthy. They have high disposable income to spend

on high quality products. The main reason they buy luxury goods

is to elevate their social status and visually imply people that

they are wealthy and successful, and thus they financial ability to

afford high quality/price items. Luxury customers also appreciate

ar¬tistic qualities and design aesthetic of the products. Design-

ers’ names and brands are vital since they indicate the styles and

identities to the customers. Some of them believe that the higher

the price, the higher the quality the products would be. Besides

apparel, these customers also invest in expensive jewelries as well

as accessories such as hand¬bags, shoes, and scarves.24

Product Development

Trend Forecast

Like for the forecasting for spring summer 2015, fall winter 2015 is divided into two trends.

There is a more over the top trend with brighter colors with a street style edge. This trend

involves a lot of embellishments such as beading and over the top prints and colors. There is

also a push towards innovative silhouettes that are not necessarily flattering but rather play

with proportion and layering.

Meanwhile there is a second trend that involve a more sophisticated sensibility with cleaner

lines and a more minimal detail oriented take on this season. This consists of a more mono-

chromatic palate of rich warm neutrals. This trend is more intellectual with a distinct taste

for tailoring as well as clean simple lines. The focus is more on craftsmanship and quality as

well as hidden details that enhance the garment. This trend also involves updating classics

in unexpected ways like the trench coat or the white button down. Clean, sophisticated, and

minimal are distinct words used to describe this trend

25

26

27

28

Inspiration (Page27)

The Pre- Fall 2015 collection is inspired by bare bleached and rustic rocky landscapes. The collection employs a monochro-matic color palate consisting of their signature ecru colors complemented with cool creamy browns and camel tones en-hanced by a soft romantic pink and a neutral pale green.

Trends( page 25-26)

The main trend we looked at was a sophisticated minimal trend involving a more intellectual approach to design. This trend consists of a more monochromatic palate of rich warm neutrals. It has a distinct taste for tailoring as well as clean simple lines. The focus is more on craftsmanship and quality as well as hidden details that enhance the garment. The trend also involves updating classics in unexpected ways like the trench coat or the white button down. Clean, sophisticated, and mini-mal are distinct words used to describe this trend

Concept: (page 28)

The way we translated both our inspiration and concept to create our product lines was by complementing the attention to detail from our trend research with the natural architectural-like inspirational images. We kept the silhouettes classic while still giving them an unexpected twist. For example the skirt very close to a classic pencil skirt but the slit is done in a non-traditional way. Meanwhile the fabrics for the skirt add a textural element found in our inspirational images, mixing the hard and soft from the lambskin and the wool silk blend. This is found in the rocky landscapes we researched for inspira-tion.

The product line list will be attaached on page 30

29

30ECRU

ECRU

ECRU

D

oubl

e La

yer T

op

G

eom

etric

Sha

pe B

lous

e

G

eom

etric

Sha

pe T

rous

ers

P

ocke

t Coa

t

Cla

ssic

Dre

ss

Cla

ssic

Ski

rt

DLT

#001

Size

2/

4/6/

8/10

Fabr

ic S

ilk G

azar

Pric

e

$

320

Colo

r L

ight

Bei

ge, W

hite

GSB

#001

Size

S/

M/ L

Fabr

ic

5% N

ylon

10%

cas

hmer

e 85

% P

olye

ster

Pr

ice

$47

0

Co

lor

Dus

t Pin

k, L

ight

Bei

ge, W

hite

GST

#001

Size

US

2/4/

6/8/

10Fa

bric

1

00%

Sui

ting

wei

ght w

ool

crep

ePr

ice

$52

0Co

lor

Ca

mel

, Mis

t Gre

en

PC#0

01Si

ze

S

/M/L

Fabr

ic

20%

cas

hmer

e, 7

0 %

cot

ton

10%

Silk

Pr

ice

$98

0CD#0

01Si

ze

US

2 /4

/6 /8

/ 10

Fabr

ic

60%

cot

ton

40

% li

ght

wei

ght w

ool

Pric

e

$

680

Colo

r Li

ght B

eige

, Whi

te, D

ust P

ink,

Ca

mel

, Mis

t Gre

en

CS06

0728

Size

U

S 2

/4 /6

/8/ 1

0Fa

bric

70%

Woo

l 30%

cas

hmer

ePr

ice

$42

0Co

lor

Lig

ht B

eige

, Cam

el, M

ist G

reen

ECRU

Pro

duc

t Lin

esh

ee

t

91

2-25

7-20

87w

ww

.ecr

u.co

m11

2 W

est H

oust

on S

tree

t, S

OH

O

NYC

, NY

1001

2

Sourcing

Manufacturer

Since quality is our first concern for our products, and currently we are still in small size bou-

tique, manufacture our products in U.S is our best solution.

The manufacture we contacted is called 9b apparel located in Los Angeles, California. They

offers full service apparel manufacturing services. They work with a variety of fabrics and all

their manufacturing facilities are located in the Los Angeles, California.

Established in 2001, 9b serves a broad range of customers. From Start-ups to Retail Chains

and Online Retailers, 9b manufactures a range of high quality apparel destined for the Chil-

dren’s, Activewear, Premium Denim, and Contemporary Markets.

Manufacturer website. http://www.9bapparel.com

9B Apparel

850 S. Broadway, #801-B

Los Angeles, CA 90014

31

Price quote provided by the manufacturer

which we count for the labor cost for the

following page cost sheet

32

For the prototype we are making, the grand total cost will be $38.82 and the retail

price is $420. The margin of this product is 90.76%33

34

35

Sales Plan

We started the Sales Plan by looking at the competitor stores in zip code region 10012, and compare their sales volume then we decid-

ed to use a number lower the medium sales volume, since we are a new store. Then we estimate the percentage distribution for each

month and also the total quantity for our products. Then we use the cost of the skirt and maintain the similar margin percent for each

products and calculate the price for the rest and calculated the average.

36

Branding

“Enhancing life with grace and simplicity” is Ecru’s vision. Simplicity and Minimal-

ism is also Ecru’s aesthetic. For branding, we wanted it to be cohesive to the brand’s

philosophy. Since almost every luxury brands have simple typeface as their logos,

we decided to make Ecru’s logo to be just a simple and clean typeface as well. Unlike

other brands that utilize black and white for their branding, we use the “Ecru” color

which is considered as the shade of greyish-pale yellow or a light greyish-brown.

Ecru also offers 3 different signature colors for the branding and packaging; the

signature colors are the key to differentiate from competitors, as well as creating rec-

ognition to Ecru’s customers. The design is very clean and simple with only typeface

and signature colors; it also will be cohesive on everything from stationary, hang

tags, stickers, packaging, and garment labels.

37

38

Product Marketing

Tradeshow

Ecru will showcase its upcoming Pre-Fall 2015 RTW collection through fashion

tradeshows during Spring 2015

Venue

All tradeshows will be held in New York at Jacob K. Javits Convention Center

Address - 655 W 34th St, New York, NY 10001

Estimated Costs - $6,000 for a 10x10 booth

39

Fashion Coterie 2015 ( including TMRW)

An International fashion exhibition in the U.S. featuring

contemporary to traditional women’s ready-to-wear.

*Fashion Coterie is concurrent with Sole Commerce and TMRW

40

TMRW at Coterie 2015

A showcase of tomorrow’s premier brands, highlighting fresh talent and exceptional quality

TMRW at Coterie would be a great place for Ecru to show case initial collection to the buyers, since

this convention is appropriate for new designers and startup companies. Ecru is ready to launch its first

RTW collection for Pre-Fall 2015.

Date: February 23-25, 2015

41

MoDa

MoDa Manhattan is an upscale trade event providing a concise mix

of carefully juried modern contemporary ready-to-wear collections

and showcases some of the most desired names in the industry today.

Besides TMRW, Ecru will present its Pre-Fall 2015 RTW collection at

MoDa since the products are within high-end and luxury segment.

Also that Ecru’s aesthetics are considered modern and contemporary

which is very appropriate for MoDa trade show.

Date: May 4-6, 2015

42

Product Launch

Our collection will be launched with our boutique opening on December 6th 2014 at 7

pm. This will take place at the boutique located at 113 Greene St, New York, NY 10012.

The collection will be shown in a presentation, the models will stand around the store

in the different looks from the collection. After the presentation the guest will be able

to pre-order pieces from the collection and will have the benefit of receiving the mer-

chandise first.

At the store opening we will have an open bar with 2 waiters passing Hors d’Oeuvres.

The guest will be able to enjoy catering from catering company Elite Catering as well

as music by a celebrity DJ. This will cost around $12,000 calculating a total amount of

guest of around 100-150 with a budget of $80 - $120 per person.

43

Press Pack

The press pack is divided into different components. Everything will go

inside a signature Ecru folder inside it will hold a booklet containing the

information regarding the launch as well as the upcoming Pre-Fall 2015

RTW collection. As well as the upcoming advertisements and press real-

izes. Along with the booklet there will be an envelope with the invitation

to the boutique launch party as well as our business card. This will all be

printed on matt high quality paper.

The press packs will be sent out to different magazines like Vogue, Elle,

and Marie Claire among others. As well as key investors Special Clients

as well as Celebrities. This when possible will be hand delivered by a car-

rier or by in some cases such as those located in Los Angeles or Interna-

tionally will be delivered by mail.

Dear Grace,

You are cordially invited to Ecru’s boutique opening on

December 6th at 7 pm. At this event we will also be holding

our Pre-Fall 2015 RTW collection presentation. The location of

the boutique is 113 Greene St, New York, NY 10012.

Hope to see you there!

The ECRU teamThe ECRU team

44

Media Kit

45

46

47

48

49

50

51

Advertising CampaignEcru will use ad campaign to create awareness

to the target customers about its new collection.

With continuity in advertising, Ecru’s potential

customers will be able to recognize this new

brand and finally take action in buying the

products.

Three main media types will be used to reach

customers: fashion magazine, outdoor advertis-

ing, and online advertising.

Product Advertising

52

53

54

Magazine

Ecru will feature the advertising through fashion magazine that the target customers read such as

Vogue, Harper’s Bazaar, and W

Duration – July and August Issues.

55

Outdoor Advertising – Taxi Ad

Moving ad is a great way to reach customers at different places

Duration – July and August

56

Online Advertising – Web Banner

Ecru will also advertise the products through fashion websites and blogs such as style.com, WWD, and BoF

Duration – All year round. Frequent advertisings during pre-launching period.

57

Online Advertising – Social Media + Mobiles

Ecru will continuously advertise and promote its products

thought its own Facebook page.

Duration – All year round. Frequent advertisings during

pre-launching period.

58

59

Point 2 Homes, ed. “New York City Demographics.” Point 2 Homes. Point2, n.d. Web. 26 Jan. 2014. <http://www.point2homes.com/US/Neighborhood/NY/New-York-City-Demographics.html>.

PRIZM, ed. “04 Young Digerati.” PRIZM. Nielsen, n.d. Web. 20 Jan. 2014. <http://www.claritas.com/MyBestSegments/Default.jsp?ID=37&id1=1027&id2=04>.

Shea, Erin. “Future of fashion brands depends on millennial brand affinity.” Luxury Daily. Napean, n.d. Web. 26 Jan. 2014. <http://www.luxurydaily.com/millennials-are-a-crucial-target-for-luxury-fashion-marketers/>.

Sherman, Lauren. “Fashion Inflation: Why Are Prices Rising So Fast?” Business of Fashion. Business of Fashion, n.d. Web. 26 Jan. 2014. <http://www.businessoffashion.com/2013/08/fashion-inflation-why-are-the-prices-of-designer-goods-rising-so-fast.html>.

Strategic Business Insights, ed. “US Framework and VALS™ Types.” Strategic Business Insights. Strategic Business Insights, n.d. Web. 26 Jan. 2014. <http://www.strategicbusinessinsights.com/vals/ustypes.shtml>.

“Summary: Women Clothing Stores in New York City.” Reference USA. Infogroup, n.d. Web. 16 Jan. 2014. <http://0-www.referenceusa.com.library.scad.edu/UsBusiness/VisualDataSummary/Visualisation/b4e80a7fd92b4cc994b44bd254d33e28>.

Taylor, Colleen. “Luxury Fashion Startup StyleSaint Raises $4.3 Million Series A, Launches First Apparel Line.” Tech Crunch. AOL, n.d. Web. 26 Jan. 2014. <http://techcrunch.com/2013/08/14/stylesaint-funding-apparel-launch/>.

Vesilind, Emili. “Fashion’s invisible woman.” Los Angeles Times. Los Angeles Times, n.d. Web. 26 Jan. 2014. <http://articles.latimes.com/2009/mar/01/image/ig-size1>.

Wilson, Eric. “Why Does This Pair of Pants Cost $550?” The New York Times. The New York Times, n.d. Web. 26 Jan. 2014. <http://www.nytimes.com/2010/04/29/fashion/29ROW.html?_r=1&>.

Bibliography

FABRIC INFORMATION

Light Beige

Camel

Mist Green

Textile PMS 11-‐4300 TCX 13-‐1006 TCX

17-‐0610 TCX

General PMS 663 C 482 C 7 C

SIZE 2 4 6 8 10 Waist 23.75’’ 24.75’’ 26.75’’ 28.75’’ 30.75’’ Hip 33.75’’ 34.75’’ 36.75’’ 38.75’’ 40.75’’ Length 23’’ 23.50’’ 24’’ 24.50’’ 25’’

SUMMARY SHEET: CLASSIC SKIRT

COLORS

Light Beige

Camel

Mist Green

PLEASE NOTE:

Colors shown are for reference only. For closest match, see PMS colors; for exact match, samples are available

CARE INSTUCTIONS

Dry Clean is recommended

DESIGN SHEET COMPANY NAME: ECRU STYLE# CS060728

CONTACT INFORMATION: [email protected] Soho, NYC

SKETCH

Designer Initials

GARMENT INFORMATION GROUP NAME: ECRU Signature

CLASSIFICATION: Woman’s Wear

SEASON: Pre Fall 2015

GARMENT LABEL: Classic Skirt

FABRIC CONTENT: Wool, Cashmere

COLORWAY: Light Beige, Camel, Mist Green

DESCRIPTION: Contrast Leather Classic Skirt

DATE CREATED: 2/9/2014 DATE MODIFIED:2/25/14 DATE RELEASED: TBA

ILLUSTRATION SHEET COMPANY NAME: ECRU STYLE# CS060728


GROUP NAME: ECRU Signature

CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015



Designer Initials

SKETCH

FABRIC INFORMATION STYLE WIDTH SIZE RANGE DELIVERY DATE COMMENTS

Wool, Cashmere See Fabric sheet 0-‐10 TBA

DATE CREATED: DATE MODIFIED: DATE RELEASED:

FABRIC SHEET COMPANY NAME: ECRU STYLE# CS060728






SKETCH

Designer Initials

SWATCH

FABRIC INFORMATION STYLE WIDTH SIZE RANGE DELIVERY DATE COMMENTS

Wool, Cashmere Style number: FW25448 Vendor information: Mood Fabrics NYC, New York

56’’ *The weight is 4.7oz per yard.

2-‐10 (US women size)

TBA

DATE CREATED: DATE MODIFIED:2/25/14 DATE RELEASED:

COMPONENT SHEET COMPANY NAME: ECRU STYLE# CS060728


GROUP NAME: ECRU Signature CLASSIFICATION: Woman’s Wear SEASON: Pre Fall 2015

GARMENT LABEL: Classic Skirt COLORWAY: Camel

ITEM-‐VENDOR-‐CODE-‐ORIGIN CONTENT SIZE-‐QUANTITY-‐UNIT OF MEASURE LOCATION COLOR COMMENTS Leather strip Style number: #99275-‐99 Vendor info: Tandy Leather Norcross, CA

100% lamb Skin Size: Skin size usually between 5 to6 sqft. Quantity: 0.5

Contrast Band Light Beige

Lining Style number: PV1000-‐106 Vendor info: Mood Fabrics NYC, New York

100% Silk Size:44/45 inches width Quantity ¾ yards

Inside garment Light Beige

Interfacing Style number: 0307107 Vendor info: fabric.com, Inc

100% Polyester Size:17 inches width Quantity:¼’’yards

facing White Fusible

Invisible Zipper Style number: ZIPIV02-‐300 Vendor info: Zipper Shipper Kansas City

Polyester Nylon

Size: 9 inch Quantity : 1 per garment

Left Side Seam DTM Camel Camel : 13-‐1006 TCX

Thread Style number: #50#004 Vendor information: Superior Thread St. George, UT

100% silk Spool as needed for garment Thread #50

All seams and hem

DTM Camel Camel : 13-‐1006 TCX

Hook and Eye Style number: 101076 Vendor info: Mood Fabrics NYC, New York

Nickle #2 standard hook and eye At the opening of zipper, waist

Nickle Round eyes


LABEL/PACKING SHEET COMPANY NAME: ECRU STYLE# CS060728





COLORWAY: Camel

ITEM-‐VENDOR-‐CODE-‐ORIGIN CONTENT SIZE-‐QUANTITY-‐UNIT OF MEASURE

LOCATION COLOR COMMENTS

Designer Label Style number: PS1 Vendor Info: CustomLabels4U, Inc Dunedin, FL

100% Cotton Satin

1 per garment Center back 1 color

Size Label Style number: NS5 Vendor Info: CustomLabels4U, Inc Dunedin, FL

100% Cotton Woven

1 per garment Center back 1 color

Care Label Style number: ASC7 Vendor Info: CustomLabels4U, Inc Dunedin, FL

100% Cotton Satin

1 per garment In-‐between front and back seam near the bottom

1 color

Bar Code Sticker Style number: LB-3285R-B Vendor Info: Myassettag.com Brooklyn, NY

Adhesive Vinyl 0.75”x2”

1 per garment Attached to hangtag 1 color

Hang Tag Style number: CH35175 Vendor Info: PrintRunner Van Nuys, CA

Cardstock High Gloss (UV)

1 per garment Tied with ribbon secured with safety pin on label

2 color

Poly Bag Style number: PB21218 Vendor Info: International Plastics Greenville, SC

Clear Flat .002 Plastic 12”x18”

1 per garment Over garment Clear

DATE CREATED: DATE MODIFIED: 2/25/14 DATE RELEASED:

LABEL/PACKING SHEET (Con) COMPANY NAME: ECRU STYLE# CS060728





COLORWAY: Camel

ITEM-‐VENDOR-‐CODE-‐ORIGIN CONTENT

SIZE-‐QUANTITY-‐UNIT OF MEASURE

LOCATION COLOR COMMENTS

Tissue Sticker Style number: RS1020 Vendor Info: PrintRunner Van Nuys, CA

Indoor Laminate Sticker

1 per garment 2 color

Tissue Style number: 4312030 Vendor Info: PaperMart.com Orange, CA

Acid Free tissue paper

1 per garment 1 color


DETAIL/CONSTRUCTION SHEET COMPANY NAME: ECRU STYLE# CS060728





COLORWAY: Camel

DETAIL

DETAIL

DATE CREATED: DATE MODIFIED: 2/25/14 DATE RELEASED:

SPEC SHEET COMPANY NAME: ECRU STYLE# CS060728




GARMENT LABEL: Classic Skirt COLORWAY: Camel

TECHNICAL SKETCH:

SKETCH/PHOTO:

CODE POINT OF MEASURE TOL. ±

2 4 6 8 10

1 Waist 1 23.75’’ 24.75’’ 26.75’’ 28.75’’ 30.75’’

2 Length 0.5 23’’ 23.50’’ 24’’ 24.50’’ 25’’

3 Front Slit width 0.25 2.75’’ 3’’ 3.25’’ 3.50’’ 3.75’’

4 Hips 1 33.75’’ 34.75’’ 36.75’’ 38.75’’ 40.75’’

5 Back Slit Width 0.25 0.75’’ 1’’ 1.25’’ 1.50’’ 1.75’’

6 Contrast Width 0.25 0.75’’ 1’’ 1.25’’ 1.50’’ 1.75’’

DATE CREATED: DATE MODIFIED: 2/25/14 DATE RELEASED

LABLE PLACEMENT SHEET COMPANY NAME: ECRU STYLE# CS060728




PHONE: 912-‐257-‐2087 GARMENT LABEL: Classic Skirt

FAX: 912-‐257-‐2088 COLORWAY: Camel

DETAIL
