HELLO!

About me:

About me:My name is Yaili. I’m from Portugal.

About me:My name is Yaili. I’m from Portugal.

I do user interface design, HTML and CSS.

About me:My name is Yaili. I’m from Portugal.

I do user interface design, HTML and CSS.I like to talk and write about CSS, clean markup

and web standards.

About me:My name is Yaili. I’m from Portugal.

I do user interface design, HTML and CSS.I like to talk and write about CSS, clean markup

and web standards.

But...

I’m not going to talk about any of that today!

But...

Design in LOST

On 22nd September, 2004 our lives changed…

[First scene of LOST: “Pilot”—34

seconds]

… and they got us hooked with the first

flashback

Parts of the plane were used as percussion instruments and can be heard in the soundtrack.

We can’t help it

The plane was bought by Thompson's Aviation Warehouse for $50,000. ABC/Touchstone purchased it for about $200,000.

We can’t help itMillions of loyal fans will tune in every week with the hope of understanding what is going on, of a new hint that will put them one step closer to the

answer—that will make it all worth it.

The plane was bought by Thompson's Aviation Warehouse for $50,000. ABC/Touchstone purchased it for about $200,000.

But what makes LOST so compelling?

During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.

But what makes LOST so compelling?

During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.

• The story

But what makes LOST so compelling?

During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.

• The story

• The brand

But what makes LOST so compelling?

During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.

• The story

• The brand

• The detail

But what makes LOST so compelling?

During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.

• The story

• The brand

• The detail

• The care

Vincent, the dog, is actually played by a female dog, whose name is Madison.

There is something for everybody

• Who only watches the TV episodes doesn’t feel like they’re missing anything

Vincent, the dog, is actually played by a female dog, whose name is Madison.

There is something for everybody

• Who only watches the TV episodes doesn’t feel like they’re missing anything

• The fan(atic)s have a myriad puzzles and hints spread across different mediums to keep them busy

Vincent, the dog, is actually played by a female dog, whose name is Madison.

There is something for everybody

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

• Web sites

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

• Web sites

• Parallel stories

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

• Web sites

• Parallel stories

• TV advertisements

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

• Web sites

• Parallel stories

• TV advertisements

• Brand cameos

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

• Web sites

• Parallel stories

• TV advertisements

• Brand cameos

• Easter eggs

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

• Web sites

• Parallel stories

• TV advertisements

• Brand cameos

• Easter eggs

• Alternate reality games

In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.

The best example

The original name of Charlie's band was "The Petting Zoo". This had to be changed when it transpired that there really is a band called "The Petting Zoo".

The DHARMA Initiative

The best example

The original name of Charlie's band was "The Petting Zoo". This had to be changed when it transpired that there really is a band called "The Petting Zoo".

Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.

• Department of

Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.

• Department of

• Heuristics and

Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.

• Department of

• Heuristics and

• Research on

Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.

• Department of

• Heuristics and

• Research on

• Material

Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.

• Department of

• Heuristics and

• Research on

• Material

• Applications

Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.

There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.

Understanding the logo

• Created in 1970

There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.

Understanding the logo

• Created in 1970

• Eight-sided logo, like the Taoist Bagua (“eight trigrams”)

There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.

Understanding the logo

• Created in 1970

• Eight-sided logo, like the Taoist Bagua (“eight trigrams”)

• 'Dharma' is Sanskrit and is used in Hinduism and Buddhism

There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.

Understanding the logo

• Created in 1970

• Eight-sided logo, like the Taoist Bagua (“eight trigrams”)

• 'Dharma' is Sanskrit and is used in Hinduism and Buddhism

• Science, thinking, social studies, psychology

There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.

Understanding the logo

Sawyer was originally conceived as a "suit-wearing con man".

Other 60’s-70’s logos

Why does it work?

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Why does it work?

• It’s simple

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Why does it work?

• It’s simple

• It’s clear

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Why does it work?

• It’s simple

• It’s clear

• It’s powerful

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Why does it work?

• It’s simple

• It’s clear

• It’s powerful

• It’s bold

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Why does it work?

• It’s simple

• It’s clear

• It’s powerful

• It’s bold

• It’s constant

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Why does it work?

• It’s simple

• It’s clear

• It’s powerful

• It’s bold

• It’s constant

• It’s consistent

They couldn't use the dog to find water, because the dog is not specifically trained to do so.

Variations of the logo

By diverting course, the pilots violated several flight regulations, and, had they survived, would most likely be stripped of their licenses.

Presence of the logo on screen

Most of the characters have 1 or 2 degrees of separation between them. The likelihood of this occurring between passengers on a jetliner is astronomical.

Presence of the logo on screen

Clues

Most of the characters have 1 or 2 degrees of separation between them. The likelihood of this occurring between passengers on a jetliner is astronomical.

[Season 2, Ep. 3: “Orientation”—The orientation video]

[Season 2, Ep. 15: “Maternity Leave”—Medical supplies]

[Season 2, Ep. 17: “Lockdown”—Blast door map]

[Season 2, Ep. 17: “Lockdown”—Playing cards]

Presence outside of the TV show

Hurley commented on a Drive Shaft CD in a music store.

[“Cloverfield”—First scene—11

seconds]

The 2008 Rebranding

Desmond recognizes Charlie performing on the street in London.

In a scene of FlashForward, Lost is briefly seen advertised on the side of a bus.

Why?

The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.

Why?

• Modern

The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.

Why?

• Modern

• Simplified

The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.

Why?

• Modern

• Simplified

• Stylised

The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.

Why?

• Modern

• Simplified

• Stylised

• Clues

The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID number.

At a Q & A following a screening of Cloverfield on February 12, 2008, screenwriter Drew Goddard (also a writer) for Lost, when asked if there was a connection between Lost and Cloverfield, replied "Maybe."

http://www.underconsideration.com/brandnew/archives/in_brief_the_dharma_initiative.php

Other LOST brands

Ben's mother Emily Linus, is played by Carrie Preston, the real life wife of Michael Emerson, who plays Ben.

Charlie asks Lucy Heatherton where her father is and she replies "I think he's off buying some paper company up in Slough".

Abrams was never fully invested in Lost due to his duties on his own show Alias.

http://www.oceanic-air.com/

Fun facts

Many of Lost’s writers are known for their work in the television as well as the comics industry.

Fun facts

• Original occurrence: Executive Decision, 1996

Many of Lost’s writers are known for their work in the television as well as the comics industry.

Fun facts

• Original occurrence: Executive Decision, 1996

• TV Shows: Fringe, Pushing Daisies, Alias, Chuck, FlashForward

Many of Lost’s writers are known for their work in the television as well as the comics industry.

Fun facts

• Original occurrence: Executive Decision, 1996

• TV Shows: Fringe, Pushing Daisies, Alias, Chuck, FlashForward

• iPhone print ads and keynotes

Many of Lost’s writers are known for their work in the television as well as the comics industry.

Fun facts

• Original occurrence: Executive Decision, 1996

• TV Shows: Fringe, Pushing Daisies, Alias, Chuck, FlashForward

• iPhone print ads and keynotes

• Video games: Call of Duty, Fallout 3, GTA IV, Half-Life 2, Singularity, WoW

Many of Lost’s writers are known for their work in the television as well as the comics industry.

In 1977, a TV producer named Anthony Spinner was asked to write a pilot named Lost for ABC, which was about a group of people who survive a plane crash on a seemingly deserted but mysterious island.

[“Mission Impossible 3”—Final credits,

“Thank you” section]

Some characters were written specifically for actors who had made an impression during their auditions for other characters (Hurley, Sun, Sayid).

http://www.thehansofoundation.org/

Fun facts

Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).

Fun facts

• The Foundation is never actually mentioned on any episode of Lost

Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).

Fun facts

• The Foundation is never actually mentioned on any episode of Lost

• Its Communications Director appeared on Jimmy Kimmel Live! to state that they did not know why Lost had attached itself to them, and that DHARMA had been cancelled in 1987

Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).

I hope you enjoyed this little aside.

Lost was originally called Nowhere and then The Circle.

Thank you!

Every one of the cast members of Lost can be connected to Kevin Bacon by either 2 or 3 degrees.

Thank you!—@yaili

Every one of the cast members of Lost can be connected to Kevin Bacon by either 2 or 3 degrees.

Resources:

• Wikipedia: http://en.wikipedia.org/wiki/Dharma_Initiative; http://en.wikipedia.org/wiki/Oceanic_Airlines; http://en.wikipedia.org/wiki/Hanso_Foundation; http://en.wikipedia.org/wiki/Ba_gua; http://en.wikipedia.org/wiki/Dharma

• Lostpedia: http://lostpedia.wikia.com/wiki/DHARMA_Initiative; http://lostpedia.wikia.com/wiki/DHARMA_logos

Footnotes from:

• IMDb: http://www.imdb.com/title/tt0411008/trivia

• TV.com: http://www.tv.com/lost/show/24313/trivia.html

• Lostpedia: http://lostpedia.wikia.com/wiki/Character_connections, http://lostpedia.wikia.com/wiki/Lost; http://lostpedia.wikia.com/wiki/Easter_eggs; http://lostpedia.wikia.com/wiki/Outside_references_to_Lost; http://lostpedia.wikia.com/wiki/Alias

Other sources:

• Vintage Logos: http://www.flickr.com/photos/mr_carl/sets/72157604144345854/

• Packaging labels: http://maxpictures.com/weblog/2007/04/10/lost-labels-for-your-dharma-initiative-needs/

• Fake ads: http://www.flickr.com/photos/hotmeteor/sets/72157615214095434/

• Jimmy Kimmel Live!: http://www.youtube.com/watch?v=MN4_kXzqO9I